Semester wise course Distribution of Post Graduate … · Semester wise course Distribution of Post Graduate 2016-17 ... EXC 2303 Adult and Non Formal Education 2 1 3 ... studies

1

Semester wise course Distribution of Post Graduate 2016-17

Jr. M.Sc. (SEMESTER I) CREDIT TOTAL(CREDITS)

Theory Practical

EXC 2101 Research Methods 3 0 3

EXC 2102 Seminar I 0 2 2

EXC 2103 Programme Planning &

Supervision in Ext.

2 1 3

EXC 2104 Development Communication 2 1 3

EXC 2105 Field Experience 0 2 2

Jr. M.Sc. (SEMESTER II)

EXC 2205 Gender & Development 2 0 2

EXC 2201 Statistic & Computer Application 3 0 3

EXC 2202 Media Production I 0 2 2

EXC 2203 Communication Theories 3 0 3

EXC 2208 Entrepreneurship Management 3 0 3

EXC 2204 Field Experience 0 2 2

Sr. M.Sc. (SEMESTER III) CREDIT TOTAL(CREDITS)

Theory Practical

EXC 2301 Development Journalism 2 1 3

EXC Extension Management 3 0 3

EXC 2303 Adult and Non Formal Education 2 1 3

EXC 2304 Media Production II 1 1 2

Sr. M.Sc. (SEMESTER IV)

EXC 2401 Community Health & Recreation

Management

2 0 2

EXC 2402 Seminar II 0 2 2

EXC 2403 Dissertation 10 Credits

ELECTIVE COURSES

SEMESTER II

SR.

No.

Course No. Course Name Credits

1 EXC 2211 Entrepreneurship Management 2(2+0)

SEMESTER III

2 EXC 2306 Media Appreciation 2(1+1)

2

The Maharaja Sayajirao University Of Baroda

Faculty Of Family And Community Sciences

Department Of Extension And Communication

Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M.Sc.

Year 1 CORE / Elective /Foundation

Course title: RESEARCH METHODS - EXC 2101

Credits 3

(3+0)

Semester 1 Hours 3

Objectives 1. To understand the significance of statistics and research methodology in

Family and Community Sciences research.

2. To understand the types, tools and methods of research and develop the

ability to Construct data gathering instruments appropriate to the

research design.

3. To understand and apply the appropriate statistical technique for the

measurement scale and design.

COURSE CONTENT/ SYLLABUS- THEORY

UNIT I SCIENCE , SCIENTIFIC METHODS, SCIENTIFIC

APPROACH

5%

UNIT II ROLE OF STATISTICS AND RESEARCH IN

FAMILY AND COMMUNITY SCIENCES

DISCIPLINE OBJECTIVES OF RESEARCH :

EXPLANATION , CONTROL AND PREDICTION

5%

UNIT III TYPES OF RESEARCH : HISTORICAL, SURVEY,

EXPERIMENTAL, CASE STUDY, SOCIAL

RESEARCH, PARTICIPATIVE RESEARCH

10%

UNIT IV DEFINITION AND IDENTIFICATION OF A

RESEARCH PROBLEM

10%

4.1 Selection of research problem

4.2 Justification

4.3 Formulation of Objectives

4.4.Theory, hypothesis, basic assumptions, limitations and

delimitations of the problem.

UNIT V TYPES OF VARIABLES 5%

UNIT VI THEORY OF PROBABILITY 10%

6.1 Population and sample

6.2 Probability sampling : systematic random sampling,

two stages and multi stage sampling, cluster sampling.

6.3 Non probability sampling : purposive, quota and

volunteer sampling/snowball sampling.

3

UNIT VII BASIC PRINCIPLES OF RESEARCH DESIGN 15%

Purposes of research design : fundamental, applied and

action exploratory and descriptive expermental. Survey

and case study, ex-post facto, longitudinal and cross

sectiona

UNIT VIII QUALITATIVE RESEARCH METHODS : 15%

8.1 Theory and design in qualitative research

8.2 Defination and types of qualitative research 8.3 Methods and techniques ofdata collection 8.3.1 Informal group discussions 8.3.2 Interviews : Key informants, in-depth interviews 8.3.3 Observations - social mapping - participatory rapid assessment - participatory learning assessment

UNIT IX DATA GATHERING INSTRUMENTS : 10%

Observation, questionnaire, interview, scaling methods, case study, home visits, reliability and validity of measuring instruments

UNIT X SCALES OF MEASUREMENT AND THE APPROPRIATE STATISTICAL TECHNIQUES

10%

UNIT XI CRITICAL ANALYSIS OF RESEARCH 5%

11.1 Writing a research proposal 11.2 Analysis of data and research report

REFFERENCES

1. Bandarkar P.L. and Wilkinson T.S. ( 2000) : Methodology and

Techniques of Social Research, Himalaya Pub. House, Mumbai.

2. Bhatnagar G.L. ( 1990) : Research Methods and Measurement in

Behavioural and social Sciences, Agri. Cole Pub. Academy, New Delhi.

3. Best J.W. ( 1959): Research in education. Englewood. Cliffs. New

Jersey, Prentice hall Inc.

4. Dooley d. ( 1995) : Strategies for Interpreting qualitative data , Sage

Pub., California.

5. Fastnger L.( 1953) : Research Methods in the behavioural sciences.

New York

6. Good C.N. ( 1963) Introduction to educational research New York.

Appleton Century.Crofts.

7. Long J.S. (1988) : Common problems proper solutions ; Avoiding

errors in Quantitative Research, Beverly Hills, Sage Pub., California.

8. Mukherjee R. ( 1989) : The quality of Life : Valuation in Social

Research, Sage Pub., New Delhi

9. KarlingerF.n. ( 1965) : Foundations of Behavioural Research New York

Holt Rinehart & Winston, Inc.

10. Stranss A. And Corbin J. ( 1990) : Basis of Qualitative research :

Grounded Theory Procedures and Techniques, sage Pub., California

11. Sukhia et al. Elements of educational research Allied pub. , New Delhi,

1963.

4




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M.Sc.


Course title: SEMINAR –I EXC 2102

( Problems in Extension & Communication)

Credits 2(0+2)

Semester 1 Hours 4

Objectives 1. To recognize various areas and their scope in Extension &

Communication

2. To locate research and reference literature in various areas of Extension

& Communication

3. To study research literature in selected areas of Extension&

Communication.

4. To define a research problem with its objectives , limitations and

hypotheses

5. Discussions, presentations and assignments will be used to meet the

objectives of the seminar.

COURSE CONTENT/ SYLLABUS- PRACTICAL

UNIT I AREAS OF EXTENSION & COMMUNICATION 20%

1.1 Philosophy and history of Extension

1.2 Curriculum and educational planning

1.3 Methods of Teaching Extension

1.4 Media and technology for Extension

1.5 Issues related to Extension

- Urban areas

- Rural areas

1.6 Adult and non-formal education

1.7 Administration, supervision and evaluation of

extension programme

1.8 Guidance and counseling

1.9 Communicator, message, channel, audience related

studies

1.10 Role and impact of media

- Portrayal of various groups in media

- Media and social sensitization

- Media and family with special reference to women

and children

1.11 Developmental Communication

1.12 Media production and appreciation

1.13 Media education

5

1.14 Media organizations

1.15 Media profession studies

UNIT II REVIEW OF LITERATURE 20%

2.1 Sources of research literature

2.2 Importance of research literature

2.3 Steps involved in doing review of literature

2.4 Incorrect ways of reviewing research

UNIT III STUDY OF A EXTENSION & COMMUNICATION

AREAS FOR LOCATING A RESEARCH

PROBLEM

20%

3.1 Kinds of literature

3.2 Research objectives

3.3 Kinds of respondents

3.4 Amount and level of research available

3.5 Research findings

3.6 Generalizations and suggestions

UNIT IV IDENTIFICATION OF IMPORTANT ASPECTS OF

A RESEARCH STUDY

20%

4.1 Objectives

4.2 Assumptions

4.3 Hypotheses

4.4 Limitations

4.5 Operational definitions

UNIT V PREPARING A RESEARCH PROPOSAL 20%

5.1 Background

5.2 Justification

5.3 Objectives

5.4 Assumptions

5.5 Hypotheses

5.6 Respondents

5.7 References

REFFERENCES

1. AHEA Journal of Home Economics

2. AHEA Pub. Research Abstracts in Home Economics Education

3. Buch M.B. editor( 1974, 1970, 1983) : A survey of Research in

Education. CASE Library, M.S.U., Baroda

4. Chandra A. & T.P. Saxena.( 1974) : Reference and Research Sources

in Home Science. Ludhiana Punjab Agricultural University Library,

New Delhi.

5. Master’s theses in Department of Home Science Edu. Ext. FHS,

FSW,FEP

6. Gage, N. L. Editor. ( 1963) : Handbook of Research in teaching,

Chicago Illinois. Rand. Mcnally and Co.

6

7. Indian society of Extension Education Indian Journal of Extension

Education 1965 onwards

8. Any other Research journals and pub. Related to Home Science

Extension & Communication.

7




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M.Sc.


Course title: PROGRAMME PLANNING AND

SUPERVISION IN EXTENSION - EXC 2103

Credits 3(2+1)

Semester 1 Hours 4

Objectives 1. To develop an understanding about the process of programme design in

Extension programme .

2. To develop an understanding about the various concepts of supervision in

Extension Programme.

3. To develop an understanding about the importance of supervision in

Extension Programmes.

4. To develop an ability to supervise the Extension programmes.


UNIT I PROCESS OF PROGRAMME DESIGN IN

EXTENSION

20%

1.1 Nature of programme planning

1.2 Importance of programme planning

1.3 Steps in programme planning

1.4 Methods of programme planning according to , extent

of participation,Type of approach , place of planning ,

type planning

1.5 Programme projection

UNIT II CONCEPT OF SUPERVISION IN EXTENSION

PROGRAMME

10%

2.1 Meaning of supervision

2.2 Need and Scope for supervision in extension

programme

2.3 Principles of Extension supervision

UNIT III IMPORTANCE OF SUPERVISION IN EXTENSION

PROGRAMMES

20%

3.1 Planning for supervision in Extension Education

3.2 Role of supervisor at various stages in extension

programme Planning,

Organising, Motivating, Controlling, evaluating

3.3 Competencies required by an extension supervisor

3.4 Problems in supervision of extension programme

8

UNIT IV TECHNIQUES OF SUPERVISION 20%

4.1 According to the approaches, namely Supervisory

visit, Individual contact,

Group contact and Need based

4.2 According to different programmes Government,

Non - government and Academic

4.3 According to the job description of different

functionaries such as - Administrative

Personnel, Project officers and Field workers

LEARNING EXPERIENCES :

1. Review of different extension programmes conducted in

the Dept. of EC

2. Observation of the supervision work of the supervisors

in any Government Agency

REFFERENCES

1. Adam M.E. ( 1988) : Agricultural extension in developing countries.

English Language Book Society , Longman.

2. Chandrapalsing( 1992) : Dimensions of Rural Leadership. Anmol Pub.,

New Delhi

3. Dahiya : Extension Education for Rural Women, Anmol Pub., New

Delhi

4. Dhama O.P. ( 1991) : Education & Communication for development

Oxford pub. Co. New Delhi

5. Kamat Prasad ( 1988) ; Planning at the Grass root , Sterling Pub., New

Delhi.

6. Sandhu ( 1996) : Extension Programme Planning, Oxford IBH Pub.,

New Delhi.

7. Sharma A. Rajgopal : Planning for Rural Development Administration,

RawatPub.Jaipur.

8. Supe( 1983) : An Introduction to Extension Education, Oxford IBH Pub.

Co,, New Delhi.

9. Somaserkhana( 1985) ; Rural Energy, Sterling Pub., New Delhi.

10.Waghmares.K. ( 1989) : Exploring of Extension Excellence,Multi Tech.

Pub. Co

11.Yugandhar B.N. ( 1991) : Studies in Village India concept Pub., New

Delhi

9




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M.Sc.


Course title: DEVELOPMENT

COMMUNICATION- EXC 2104

Credits 3(2+1)

Semester 1 Hours 4

Objectives 1. To develop understanding regarding the perspectives of developmental

Communication and sustainable development.

2. To develop understanding regarding role of media in development.

3. To develop understanding about the participatory approaches in

development Communication

4. To develop ability in designing communication strategies for

developmental Communication

5. To develop ability in evolving communication strategies for

developmental Perspectives


UNIT I PERSPECTIVES ON DEVELOPMENT

COMMUNICATION

10%

1.1 Meaning of development and its paradigms.

1.2 Influence of communication on development/

Development and communication

Perspectives

1.3 Concept of development communication and its

approaches

1.4 Process of development communication

1.5 Models of development communication

UNIT II SUSTAINABLE DEVELOPMENT 10%

2.1 defining sustainable development.

2.2 communicating for sustainable development.

2.3 role of environment education in sustainable

development

UNIT III PARTICIPATORY APPROACH 10%

3.1 Participatory communication

3.2 Participatory Message Development

3.3 Target Free approach

3.4 Steps in planning participation strategy.

10

UNIT IV MODELS OF MESSAGE DESIGN 15 %

4.1 Message design in development communication

A) Need assessment

B) Communication flows

C) Linkages

4.2 Various models of message design

4.3 Steps in planning communication strategy

4.4 Media for development communication ( modern

media, traditional media and

Media blending)

4.5 Influence of new communication technology

UNIT V ROLE OF NGOs IN DEVELOPMENTAL

COMMUNICATION

10%

UNIT VI DEVELOPMENTAL PROJECTS UNDERTAKEN AT

NATIONAL LEVEL

15%

6.1 New Avenues for developmental communication

- Women's issues

- Literacy

- Environment

- Health

- Population

- Human rights

- Rural Development

PRACTICALS :

1. Analysing communication strategies suggested by

Government for community

development.

2. Designing a communication strategy for

implementation of any programme of rural

community.

3. Planning developmental message for a component of

social change.

30%

REFFERENCES

1. Bhattacharya V.R. ( 1976) : Communication in a global village. Chetna

Pub. , New Delhi.

2. Freire P. ( 1971) : Pedagogy of the oppressed . Harder & Harder , N.Y.

3. Interaction. Journal of the national Council of Developmental

Communication

4. Joshi Uma ( 2001) : Understanding developmnet communications :

Dominant Pub.,New Delhi

11

5. Marsh, . P.O. ( 1983) : Messages that work : A guide to communication

design. New Jersey. Englewood Diffs

6. Mehta, S.R. ( 1991) : Communication for development in the Third

world, Theory and practice, SAGE Pub. New Delhi

7. Melkote S.R. ( 1991) : Communication for Development in the Third

world, Theory & Practice , SAGE Pub., New Delhi

8. Modi Bella ( 1991) : Designing Messages for development, SAGE

Pub., New Delhi

9. Nair K.S. and White S.A.( 1993) : Perspectives on Development

communication. SAGE Pub New Delhi

10. Nair R. ( 1993) : Perspecive in Developmental Communication, SAGE

Pub. New Delhi.

12




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M.Sc.


Course title: FILED EXPERIENCE -EXC 2204

Credits 2(0+2)

Semester 1 Hours 4

Objectives 1. To develop an understanding regarding the existing village conditions

and problems.

2. To develop an ability to plan programmes for solving the selected

problems of village

3. To develop an ability to organize camp in the village to study village life

and its

Problems.

4. To evaluate the programmes conducted in the village to see the impact.

5. To develop ability to collaborate with various organisations working for

development

Of the village


PRACTICALS :

This course is divided in two semesters. Students will be

required to visit the selected village

1. IDENTIFY GROUPS AND DEFINE THEM IN

TERMS OF THEIR CHARACTERISTICS

- Women

- Youth

- Children

- General Public

10%

2. IDENTIFY THEIR AREAS OF WORK ON

THE BASIS OF

- Their interest

- Their ability

- Subject matter know - how

- Language proficiency

10 %

3. IDENTIFY VARIOUS ON GOING

DEVELOPMENTAL & WELFARE

PROGRAMMES. IN ONE’S AREA OF

INTEREST AS WELL AS GEOGRAPHICAL

AREA AT THE TIME OF THEIR FIELD

EXPERIENCE COURSE.

5%

13

4. IDENTIFY AND ACQUAINT THEMSELVES

WITH THE

INSTITUTIONS/ORGANIZATIONS/AGENCI

ES WORKING FOR RURAL

DEVELOPMENT, NAMELY,

- Government

- Non-Government/Semi-Government

- Voluntary

5%

5. IDENTIFY AND GET ACQUAINTED WITH

THE PROCESS AND PROCEDURE TO BE

FOLLOWED IN TERMS OF

- Minimum and maximum number of participants in a

given programmes.

- Period of time to be utilized

- The required characteristics of the target groups.

- In terms of age, caste/community, income and

educational level and land holdings.

- The required contribution in terms of percentage by

various change agents namely

The participants, village panchayat, Talukapanchayat,

Voluntary contributions by Individuals and groups.

- Technical assistance required in terms of people and

physical as well as financial Assets.

20%

6. IDENTIFY AND APPLY

APPROACHES/METHODS/ MATERIALS

FOR PROMOTION OF PROJECT SUCH AS

Approaches - Individual, Group, Mass problem solving

system analysis, Quality Circle.

Methods - Teacher centred, people centred,

Materials, Written, Audio-visual.

35%

7. REPORTING IMPLICATIONS OF

PROGRAMME CARRIED OUT IN TERMS

OF

- Target achieved

- Expenditure incurred

- Gain in terms of physical assets

- Gain in terms of observable behavioural change

- Gain in terms of income

- Training needs for particular group.

In case some projects cannot be completed, future

actions will be suggested by the groups/individual working

on them and experience to the future batch will be based on

15%

14

that along with the above mentioned steps.

Learning experiences will be in terms of participation,

observation, talks, discussion and field visits,

demonstration and workshops. Evaluation will be done on

the basis of three reports on programmes undertaken and

one report of village stay.

REFFERENCES

1. Dhama O.P. : Education & Communication for Development, Oxford

Pub. New Delhi 1991.

2. Chaubey B.K. A handbook of Education Extension Jyotiprakashan

Allahabad, 1979

3. Singh R. Textbook of Extension Education, Sahitya Kala Prakashan,

Ludhiana 1987

4. Supe S.V. : Introduction to Extension Education, Oxford pub. New

Delhi 1982.

5. Roy G.L. ; Extension Communication & Management. NayaPrakashan,

Culcutta,1991

6. Waghmare, S.K. Exploring of Extension Excellence, Multi Tech. Pub.

Co. Bombay 1989

15




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M. Sc.


Course title: GENDER AND DEVELOPMENT-

EXC 2205

Credits 2(2+0)

Semester 2 Hours 2

Objectives 1. To create awareness about the development issues concerning women in

urban &

rural areas.

2. To develop understanding about the factors rendering the development of

women.

3. To develop understanding about the factors enhancing women’s

development.

4. To create awareness about the international, national and local efforts for

the

development of women.

5. To create awareness about women’s studies as a growing/developing

area of

research.


UNIT I GENDER AND DEVELOPMENT 15%

1.1 Concept of Gender

1.2 Gender roles

1.3 Changing trends

1.4 Gender analysis matrix

1.5 Shift from welfare to development and empowerment

1.6 Gender in development

1.7 Gender and development

1.8 National and International efforts for gender

empowerment

UNIT II STATUS OF WOMEN 15%

2.1 Status - meaning

2.2 Status of women - a situational demographic analysis

2.3 Education

2.4 Employment

2.5 Political and health ( general, occupational and

reproductive)

2.6 Changing scenario

16

UNIT III FACTORS CONSTRAINING WOMEN’S

DEVELOPMENT

20%

3.1 Dual roles/responsibilities for working women

3.2 Sex ratio and public policies

3.3 Lack of recognition to women headed household

3.4 Family, sex and wages as focus of control for men

3.5 Media portrayal of women - the personal and social

consequences

3.6 Gender issues in education

3.7 Skewed interpretations of religious texts

UNIT IV EFFORTS AT WOMEN’S DEVELOPMENT 15%

4.1 International efforts

a) UN Conferences on women

b) Programmes and policies promoting women’s

development

4.2 National efforts

a) National organisations - objectives, activities on

women and developmental

issues

b) Prominent organisations/achievements of other

countries.

4.3 Local efforts

a) Local organisations - objectives, activities

b) Prominent organisations/achievements of other

states

4.4 Role of media in consciousness raising regarding

a) Portrayal of women in media

b) Issues related to women

UNIT V RESEARCH ON WOMEN’S ISSUES

5.1 Women’s studies - an emerging discipline

5.2 Women Studies research centres/cells/associations

5.3 Research areas on women and development - Trends

and prospects

UNIT VI POLICIES AND PROGRAMMES FOR WOMEN'S

DEVELOPMENT

10%

6.1 National policy for empowerment of women

6.2 Policy perspectives

17

6.3 Main streaming

6.4 A gender perspective in the development process.

UNIT VII SUPPORT SYSTEM 10%

7.1 Role and functions of the Department of Women and

Child Development

7.2 Central Social Welfare Board.

7.3 State Social Welfare Boards

7.4 National Commission for Women

7.5 Women's development corporation


1. Expert Talk/discussion on issues concerning urban/rural

women and development

2. Collecting statistical data about urban and rural women

in employment and health

facilities.

3. Compiling and discussing recent trends in women

studies -

a) In the department

b) From the women’s studies Research Centre at

M.S.U., Baroda.

4. Analyzing media portrayal of women and its impact on

attitudinal change

5. Identifying gender discrimination in text books and

suggesting remedial steps

6. Discussion on impact of theatre and other media on

consciousness raising

7. Collecting names and major highlights of international/

national programmes

and recommendations for women’s development

8. Visiting local organisations to get reports of their

activities on the development of

women.

9. Collecting statistical data on various are of concern for

women.

REFFERENCES

1. Agarwal N. Women, Education and Population in India

Chugh Pub. Allahabad 1993.

2. Black M. ( 1993) : Girls and Women, A UNICEF Development

Priority, UNICEF, New York

18

3. RanjanaKumari Women-headed households in rural India.

Radiant Pub. New Delhi 1989.

4. Mathu A. ( 2001) : Annotated bibliography for women and

development, M.S.U., Baroda

5. Mehta N. Enhancers, constraints and training needs of women

administrators in the city of Baroda. Unpublished M.Sc. dissertation

, M.S.U. Baroda 1993

6. RanjanaKumari( 1989) : Women - headed households in Rural

India, Radiant Pub., New Delhi.

7. Sahay S. ( 1998) : Women and Empowerment ; Approaches and

Strategies , Discovery Pub. House, New Delhi.

19




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M. Sc.


Course title: STATISTICS AND COMPUTER

APPLICATION - EXC 2201

Credits 3(3+0)

Semester 2 Hours 3

Objectives 1. To develop ability in developing various types of scales of measurement

2. To understand the role of statistics in research.

3. To be able to apply statistical techniques to research data for meaningful

analysis And interpretation.

4. To develop ability in analysing research critically.

5. To develop ability in developing research proposal


UNIT I 1.1 scales of measurement - meaning and importance

1.2 Types of scale

1.3 Problems in obtaining effective ratings.

1.4 Errors in rating

1.5 Evaluation of rating scales.

20%

UNIT II 2.1 What is statistics ?

2.2 organization of data - classification and tabulation.

2.3 Measures of Central tendency.

2.4 Normal distribution

2.5 Parametric and non-parametric tests.

2.6 Chi-square test, t-test, coefficient of correlation and

their application

2.7 Analysis of variation - one way and two way

classification

2.8 Factorial design.

50%

UNIT III 3.1 Importance of computer in research

3.2 Data organization

3.3 Computer analysis of data using various softwares

3.4 Use of graphics

15%

UNIT IV 4.1 critical analysis of research

4.2 Writing a research report

4.3 Guideline to write a thesis and Research Article for

Journals

15%


1. Constructing rating scale

20

2. Coding and tabulation of data

3. Applying statistical tests to the data using computer

REFFERENCES

1. Best J.W. ( 1959) : research in education. Englewood. Cliffs. N.J.

Prentice Hall Inc.

2. Fastnger, Leon and Katz (1953) : Research Methods in Behavioura

Science. N.Y. Holt Rinehart & Winston

3. Good C.N. (1963) : Introduction to educational research. N.Y.

ApplatenCentry Crofts

4. Kerlinger F.N. ( 1965) : Foundation of Behavioural Research.

N.Y.Holt Rinehart And Winston Inc.

5. Kaul L. Methodology of educational research. Vani educational books,

Vikaspub.New Delhi

6. KerlingerF.n. ( 1965) : Foundations of Behavioural Research, N.., Holl

Rinehart and Winston Inc

7. Pattor Q.M. ( 1990) : Qualitative evaluation and Research methods, sage

Pub., New Delhi

21




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M.Sc.


Course title: MEDIA PRODUCTION-I EXC 2202

Credits 2(0+2)

Semester 2 Hours 4

Objectives 1. To develop understanding regarding the role of media in communication

process

2. To develop understanding regarding the process of producing various

audio-visual

Materials

3. To develop ability in producing various media for developmental

communication


UNIT I MEDIA PRODUCTION 20%

1.1 Importance of media production

1.2 Need for media production

1.3 Problems in media Production

1.4 Agencies involved in media Production -

1.4.1 Private agencies

1.4.2 Government agencies

1.4.3 NGO

1.5 Process of Producing media

PRACTICALS :

I OPERATION OF -

2.1 OHP

2.2 Slide projector

2.3 Filmstrip projector

2.4 Film projector

2.5 LCD

2.6 Video recorder

2.7 Disc recorders

2.8 Epidioscope

2.9 Various screens

30%

II PRODUCTION OF SOFTWARE FOR PRINTED

MEDIA

30 %

3.1 Booklets

3.2 Pamphlets

3.3 Invitations

22

3.4 Manuals

3.5 Cover pages for text and other books

III PRODUCTION OF SOFTWARE FOR PROJECTED

MEDIA

4.1 Slides

4.1.1 Script writing

4.1.2 Shooting

4.1.3 Developing and Mounting

4.1.4 Recording of commentary

4.1.5 Presentation

20%

REFFERENCES

1. Barger A.A. ( 1991) : Script Writing for radio and television. Sage

Pub. New Delhi.

2. Berdeek( 1946 ) : Making the Movies. Paul ElekHalton garden,

London

3. Brown et. Al. ( 1983 ) : A.V.Instruction technology. Media &

Method .6th ed. Mcgraw Hill book Co. N.Y.

4. Brown J.W. ( 1977 ) : Educational Media Year book

5. Dale (1964 ) : Audio-Visual Methods of Teaching. Holt, Rinhart and

winston. London

23




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M.Sc.


Course title: COMMUNICATION THEORIES-

EXC 2203

Credits 3(3+0)

Semester 2 Hours 3

Objectives 1. To develop understanding regarding the concept of communication

2. To develop understanding regarding the process of communication

3. To impact knowledge, about the models and elements of communication

4. To impart knowledge regarding the concept of media education, the

organisations And policies of the media.


UNIT I UNIT I : NATURE OF COMMUNICATION 15%

1.1 The communication process

1.2 The purposes of communication

1.3 Models of communication

UNIT II UNIT II : THEORIES OF COMMUNICATION 45%

2.1 Introduction of C’ Theories

2.2 Functions of Communication Theories

2.3 The Theories of Communication :

2.3.1 Agenda setting theory

2.3.2 Authoritarian Theory

2.3.3 Libertarian

2.3.4 Social Responsibility Theory

2.3.5 Development Communication

2.3.6 Cognitive Dissonance Theory

2.3.7 Social Marketing Theory

2.3.8 Gate Keeping Theory

2.3.9 Cultivation Theory

2.3.10 Media Dependency Theory

2.3.11 Diffusion of Innovation Theory

2.3.12 Magic Bullet

2.3.13 Two Step flow Theory

2.3.14 Users & Gratification Theory

UNIT III UNIT III : ELEMENT IN COMMUNICATION 10%

3.1 Human Elements

3.1.1 Beliefs, Attitudes and values

3.1.2 Attention, comprehension and acceptance

24

3.1.3 The communication receiver

3.1.4 The communication source.

3.2 Message Elements

3.2.1 Content

3.2.2 Orgnisation

3.2.3 Language and style

3.2.4 Delivery

UNIT IV UNIT IV : COMMUNICATION SETTINGS AND

FORMS

10%

4.1 One -to-One Communication

4.2 Small group Communication

4.3 Audience Communication : Exposition, Entertainment

and facilitation

4.4 Audience Communication : Persuasion

4.5 Mass Communication

UNIT V UNIT V : PERPECTIVES IN COMMUNICATION 5%

5.1 Evaluation of effects

5.2 Ethical Dimensions

5.3 Freedom& Responsibility of Speech.

UNIT VI UNIT VI : MEDIA ORGANISATIONS AND ITS

PROJECTS

10%

UNIT VII UNIT VII : MEDIA EDUCATION 5 %

7.1 Meaning and Significance

7.2 Various approaches

REFFERENCES

1. Andderson K. ( 1972) : Introduction to Communication Theory &

Practices , Cumming ub. Company, California.

2. Green Michael ( 1991) : Media Education and Communities in Jenson

B.J. and Jankwski N.W., A handbook of Qualitative Methodolie for

Communication Research, London New York : rouhedge

3. Kumar K. ( 1995) : Media Education Communication and Public Policy

: An Indian Perspective, Himalaya Pub. House, Bombay, Delhi, Nagpur.

4. Kumar K. ( 1990) : Mass Communication in india, Jaico paperbacks,

revised Ed., Bombay

5. Kumar K. ( 1994) : Communication approaches to participation and

Development : Challenges the Assumptions and perpectives in whiteseta

( Edu. Participatory communication) Sage pub. ,Delhi

6. Melody W.H. ( 1992) ; Communication Policy in the global

information economy : Whiter the public Interest in Fergusson M ( Ed.

25

Public communication : The New Imperatures : Future Directions for

Media Research, sage Pub. London

7. Ministry of information and Broadcasting ( 1991) : Varadan Committee

report, New Delhi

8. Ministry of Information anD Broadcasting ( 1993) : Govt. Of India,

Annual report

9. Read H. ( 1982) : Communication methods for all media, University of

Illonis at Urbana - Champaig college of Agriculture

26




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M. Sc.


Course title: ENTREPRENEURSHIP

MANAGEMENT - EXC 2208

Credits 3(3+0)

Semester 2 hours 3

Objectives 1. To develop an understanding regarding the concept of entrepreneurship.

2. To develop an understanding regarding entrepreneurial competencies.

3. To develop an understanding in identifying and implementing

entrepreneurship opportunities.

4. To develop an understanding about the growth of enterprise.


UNIT I UNIT I : CONCEPTUAL FRAMEWORK 15%

1.1 Concept , Need and Process of entrepreneurship

development

1.2 Types of enterprise, their merits and demerits

1.3 Role of Enterprise in National and Global economy.

1.4 Government policies and schemes for enterprise

development.

1.5 Institutional support in enterprise development &

management.

UNIT II ENTREPRENEUR 20%

2.1 Entrepreneurial motivation

2.2 Entrepreneurial competencies meaning concept.

2.3 Developing Entrepreneurial competencies.

2.4 Process of entrepreneurship development.

2.5 Factors affecting entrepreneur's role.

UNIT III ORGANISING AND SETTING AN ENTERPRISE 30%

3.1 Environmental scanning, information source schemes

of assistance problem.

3.2 Enterprise selection, market assessment enterprise

feasibility study.

3.3 Resource mobilisation, finance, technology, raw

material, site and manpower.

3.4 Quality, control, costing and marketing management.

3.5 Feed back monitoring and evaluation.

3.6 Micro enterprises micro credit delivery system

27

UNIT IV EXPANSION OF ENTERPRISES 10%

4.1 Performance appraisal & assessment

4.2 Profitability and control measures demands and

challenges

4.3 Need for diversification

4.4 Future expansion, technique of expansion,

Diversification.

UNIT V ENTERPRISE NETWORKING 10%

5.1 Concept and dynamics

5.2 Method

5.3 Joint venture coordination

UNIT VI PREPARATION OF PROJECT PROPOSAL ON

ENTERPRISE

15 %

6.1 Criteria for successful Entrepreneurship.


1. Surveying and reporting on various types of enterprises

2. Visit to Institutions assisting entrepreneurship

development.

3. Reporting on case study of any successful

entrepreneurship.

4. Preparation of project proposal for entrepreneurship

REFFERENCES

1. 1. Akhauri MMP. ( 1990) : Entrepreneurship for women in India,

NIESBUD, New Delhi.

2. Basotia G.R., Sharma K.K. ( 1999) : Handbook of Entrepreneurship ,

Malgaldeeep Pub., Jaiur

3. Batra G.S. ( 1999) : Entrepreneurship and small scale Industries, Deep

&Deeep pub., New Delhi

4. Crisp ( 1992) : Entrepreneurship development , tataMcgraw Hill Pub. ,

New Delhi

5. David . ( 1998) : Entrepreneurship New venture creation, Prentice Hill

of India, New Delhi

6. Harper Malcon( 1998) : Impact of small enterprise, Oxford IBH Pub.

Co., New Delhi

7. Hisrich R.D. & Brush C.G. ( 1986) : The women entrepreneurs, D.C.

Theanh&Co.Toranto

8. Kulshrestha( 1999) : Successful Entrepreneurship , Kanishka Pub. Co. ,

New Delhi.

9. Mathew j. ( 1999) : Entrepreneurship theory at the crosswords,

Wheeler Pub., New Delhi.

28

10. Mathew P.M. ( 1999) : Small enterprise and regional development,

Kanishka Pub. Co. , New Delhi

11. Meredith G.C. ( 1982) : Practice of Entrepreneurship , ILO, Geneva.

12. Mital R.K. ( 1999) : Entrepreneurial management, rajat Pub., New

Delhi.

13. Patel V.C. ( 1987) : Women Entrepreneurship , Enlneforeneuship

development Institute, Ahmedabad

14. Pratik ( 1999) : Self employment& successful entrepreneurship,

Kanishka Pub. Co. , New Delhi.

15. Shah H. & Pathak C. (1999) : Group entrepreneurship for rural women,

ICECD, Ahmadabad

16. Shah H. & Pathak C. ( 1998) : Entrepreneurship development, ICECD

29




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M.Sc.


Course title: FILED EXPERIENCE -EXC 2204

Credits 2(0+2)

Semester 2 Hours 4

Objectives 1. To develop an understanding regarding the existing village conditions

and problems.

2. To develop an ability to plan programmes for solving the selected

problems of village

3. To develop an ability to organize camp in the village to study village life

and its

Problems.

4. To evaluate the programmes conducted in the village to see the impact.

5. To develop ability to collaborate with various organisations working for

development

Of the village


PRACTICALS :

This course is divided in two semesters. Students will be

required to visit the selected village

8. IDENTIFY GROUPS AND DEFINE THEM IN

TERMS OF THEIR CHARACTERISTICS

- Women

- Youth

- Children

- General Public

10%

9. IDENTIFY THEIR AREAS OF WORK ON

THE BASIS OF

- Their interest

- Their ability

- Subject matter know - how

- Language proficiency

10 %

10. IDENTIFY VARIOUS ON GOING

DEVELOPMENTAL & WELFARE

PROGRAMMES. IN ONE’S AREA OF

INTEREST AS WELL AS GEOGRAPHICAL

AREA AT THE TIME OF THEIR FIELD

EXPERIENCE COURSE.

5%

30

11. IDENTIFY AND ACQUAINT THEMSELVES

WITH THE

INSTITUTIONS/ORGANIZATIONS/AGENCI

ES WORKING FOR RURAL

DEVELOPMENT, NAMELY,

- Government

- Non-Government/Semi-Government

- Voluntary

5%

12. IDENTIFY AND GET ACQUAINTED WITH

THE PROCESS AND PROCEDURE TO BE

FOLLOWED IN TERMS OF

- Minimum and maximum number of participants in a

given programmes.

- Period of time to be utilized

- The required characteristics of the target groups.

- In terms of age, caste/community, income and

educational level and land holdings.

- The required contribution in terms of percentage by

various change agents namely

The participants, village panchayat, Talukapanchayat,

Voluntary contributions by Individuals and groups.

- Technical assistance required in terms of people and

physical as well as financial Assets.

20%

13. IDENTIFY AND APPLY

APPROACHES/METHODS/ MATERIALS

FOR PROMOTION OF PROJECT SUCH AS

Approaches - Individual, Group, Mass problem solving

system analysis, Quality Circle.

Methods - Teacher centred, people centred,

Materials, Written, Audio-visual.

35%

14. REPORTING IMPLICATIONS OF

PROGRAMME CARRIED OUT IN TERMS

OF

- Target achieved

- Expenditure incurred

- Gain in terms of physical assets

- Gain in terms of observable behavioural change

- Gain in terms of income

- Training needs for particular group.

In case some projects cannot be completed, future

actions will be suggested by the groups/individual working

on them and experience to the future batch will be based on

15%

31

that along with the above mentioned steps.

Learning experiences will be in terms of participation,

observation, talks, discussion and field visits,

demonstration and workshops. Evaluation will be done on

the basis of three reports on programmes undertaken and

one report of village stay.

REFFERENCES

7. Dhama O.P. : Education & Communication for Development, Oxford

Pub. New Delhi 1991.

8. Chaubey B.K. A handbook of Education Extension Jyotiprakashan

Allahabad, 1979

9. Singh R. Textbook of Extension Education, Sahitya Kala Prakashan,

Ludhiana 1987

10. Supe S.V. : Introduction to Extension Education, Oxford pub. New

Delhi 1982.

11. Roy G.L. ; Extension Communication & Management. NayaPrakashan,

Culcutta,1991

12. Waghmare, S.K. Exploring of Extension Excellence, Multi Tech. Pub.

Co. Bombay 1989

32




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M. Sc.


Course title:: DEVELOPMENT JOURNALISM -

EXC 2301

Credits 3

(2+1)

Semester 3 Hours 3

Objectives 1. To develop understanding of the difference between development

journalism and main stream journalism

2. To understand development journalism as a practice

3. To know the traits of a development journalist

4. To development the various approaches and channels used for

development journalism

5. To analyze the present status of development journalism nationally

and internationally


UNIT I CONCEPT OF DEVELOPMENT JOURNALISM 15%

1.1 Meaning and definition

1.2 Difference between Mainstream and Development

Journalism

1.3 History of Development Journalism

UNIT II DEVELOPMENT JOURNALISM AS A PRACTICE 15%

2.1 Present status of Development Journalism

2.2 Factors affecting development journalism

2.3 Areas of re-orientation of journalist for development

journalism practice

UNIT III DEVELOPMENT JOURNALIST 10%

3.1 Pre-service training

3.2 Traits required

3.3 Problems and Challenges

UNIT IV APPROACHES TO AND CHANNELS USED IN

DEVELOPMENT JOURNALISM

15%

4.1 Need for special approach

4.2 Print and Electronic media

4.3 Online Journalism

4.4 Citizen Journalism

4.5 Cyber Journalism

4.6 Photo Journalism

4.7 Alternative media

33

UNIT V Present status of Development Journalism 15%

1. Nationally

2. Internationally

3. Agencies contributing in Development Journalism

4. Problems faced

REFFERENCES

1. Aggarwala, N. K. (1978). News with Third World perspective: A

practical suggestion. In Philip C. Horton (Ed.), The Third World and

Press Freedom (pp. 197-209). New York: Preager.

2. Aggarwala, N. K. (1979). What is development news? Journal of

Communication 29 (2), 181-182

3. Ayish, M. I. (1992). International Communication in the 1990s:

Implications for the Third World.

4. International Affairs (Royal Institute of International Affairs 1944),

68(3), 487-510.

5. Chalkley, A. (1980). Development journalism: A new dimension in the

information process. Media Asia, 7(4), 215-217.

6. Chalkley, A. B. (1970). A manual of development journalism. Delhi:

Vikas Publications

7. Shafer, R. (1998). Comparing development journalism and public

journalism as interventionist press models. Asian Journal of

Communication, 8(1), 31-52.

8. Shah, H. (1996). Modernization, Marginalization, and Emancipation:

Toward a Normative Model of Journalism and National Development.

Communication Theory, 6(2), 143-166

9. Shah, H. (1999). Emancipation from modernization: Development

journalism and new social movements. In R. Vincent, K.

Nordenstreng, M. Traber (Eds.), Toward equity in global

communication: MacBride report update. NJ: Hampton Press.

10. Verghese, B. G. (1976). Project Chhatera – an experiment in

development journalism.Media Asia, 5-11

11. Wimmer, J., & Wolf, S. (2005). Development journalism out of date?

An Analysis of its significance in journalism education at African

universities. Retrieved March 25, 2007, from http://epub.ub.uni-

muenchen.de/archive/00000647/.

12. Sterling Christoplier H.,( 2009), Encyclopedia of Journalisam, Sage

Publications, New Delhi

13. Ramadurai and Rao, (2014)Everything you wanted to know about

Freelance Journalism, Westland Publishers13

14. AggarwalVirbala, Gupta, V.S. , (2009), Handbook of Journalism and

Mass Communication, Concept Pub. Corporation

34

15. Mehta D.S. ,(1992) Mass Communication and Journalism in India,

Allied Publishers

16. Sharma Dinesh C. (2007) Development Journalism : An Introduction

Textbooks in Asian Journalism Vol. I, Asian centre for Journalism,

Ateneo de Manila University , Manila Pub.

17. Shrivastava K.M.,(2004) Broadcast Journalism in 21st Century ,

Sterling Pub. Pvt. Ltd. , New Delhi

18. Dale Jaeqette, Journalistic ethics moral responsibility in the media

19. Kamath M.V (1980), Professional Journalism, Vikas Pub. House,

Ahmedabad

35




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M. Sc.


Course title: EXTENSION MANAGEMENT- EXC

Credits 3(3+0)

Semester 3 Hours 3

Objectives 1. To develop the concept social change and extension management.

2. To develop an understanding regarding administration in extension

education

3. To develop an understanding regarding the process of co-ordination in

extension.

4. To develop an understanding regarding importance of training in

extension

5. To develop awareness regarding rural economic institutions.


UNIT I SOCIAL CHANGE AND EXTENSION

MANAGEMENT

15 %

1.1 Pattern of social change

1.2 Factors influencing the process of change

1.3 Social changes in Indian villages and their impact on

families

1.4 Diffusion and adoption process

1.5 Need for Extension Management

UNIT II EXTENSION ADMINISTRATION 25%

2.1 Administration

a)Meaning

b) Nature

c) Characteristics

d) Purposes

e) Scope

f ) Functions

g) Problems

2.2 Past practices of administration and present trend

2.3 Personnel Management

a) Recruitment of extension workers

b) Classification of positions

2.4 Efficiency of personnel

a) Orientation to new workers

b) Training of the workers

c) Stimulus and incentives

36

d) Code of ethics

e) Supervision

f) Appreciation

2.5 Qualities of a good administrators

UNIT III COORDINATION 20 %

3.1 Meaning

3.2 Need and Importance

3.3 Linkage mechanism

3.4 Aspects of Coordination

3.5 Factors affecting coordination

UNIT IV TRAINING IN EXTENSION 20 %

5.1 Meaning

5.2 Importance & need

5.3 Types of training for extension personnel

5.4 Principles of extension training

5.5 Nature of training

5.6 Problems and prospects of training

5.7 Training institutions for -

a) Beneficiaries such as women, farmers, youth.

b) Personnel such as extension workers, functionaries

trainers

UNIT V RURAL ECONOMICS 20 %

5.1 Rural economic status in India

5.2 Impact of land reform on agriculture

5.3 Allied agricultural occupation and development

5.4 Rural Industries, cottage industries

5.5 Rural finance and marketing

5.6 Rural co-operatives

5.7 Role of banks in rural development

LEARNING EXPERIENCES

1. Discussion on social changes and their impact on

families

2. Visiting extension education institutions and reporting

about its administration and personnel management

3. Referring to different extension programmes and

studying the aspects of co-

ordination and reporting about it.

4. Visiting and studying the institutions, offering training

progammes for children, youth, women, adults and

extension functionaries

5. Collecting information and reporting about working

rural co-operatives or cottage industry

37

REFFERENCES

1. Adam M.E. ( 1988) : Agriculture Extension in develop countries,

English Language book Society, Longman.

2. Clark R. , Abraham R. ( 1960) : Administration in Extension, NAEC

for Advanced study, University of wisconsun.

3. Dhama O.P. Education &Communicationn for development, Oxford

pub. New Delhi 1985

4. Directorate of Extension Education in community Development,

Ministry of Food & Agri. New Delhi. 1981

5. Dube S.C. India’s changing villages. Applied Pub.Pvt.Ltd.

6. Desai Vasant( 1988) : Rural development (1988) : Himalaya Pub.

House, Bombay

7. Deulkar D. ( 1972) : studies of the Rural Communities , Lady Irvin

college, New Delhi

8. Supe( 1983) ; An Introduction to Extension Education , Oxford IBH

Pub.

9. Sharma D.F. rural economy of India. Vikasprakashan. New Delhi 1984

10. Misra S.K. Indian Economy. Himalaya Pub. House New Delhi 1984

11. Yugandharb.N. ( 1991) : Studies in village India , Concept Pub. New

Delhi.

38




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M. Sc.


Course title: ADULT / NON FORMAL

EDUCATION EXC 2303

Credits 3(2+1)

Semester 3 Hours 4

Objectives 1. To understand various strategies and intervention programmes

undertaken by the government to combat illiteracy.

2. To develop understanding among student regarding role of different

agencies in promotion of Adult Education

3. To develop understanding regarding the priority programmes in Adult

education

4. To sensitize students to the needs and interests of the Adult learners and

the power of media in catering to the needs and interests.

5. To make students understand obstacles and programmes of life long

learning.


UNIT I GOVERNMENT PROGRMMES TO COMBAT

ILLITERACY

20%

1.1 Distance education

1.2 National Literacy Mission

1.3 Total Literacy campaign

1.4 national Adult Education Programme

1.5 Continuing education

1.6 Farmer's functional literacy project.

1.7 Rural functional literacy project.

1.8 The gram sikshanmohim

1.9 Non formal education for youth.

UNIT II ROLE OF DIFFERENT AGENCIES IN

PROMOTION OF ADULT EDUCATION

15%

2.1 Role of JanshikshanNilayams

2.2 Role of schools in Adult education

2.3 Role of Universities in Adult Education

2.4 Role of agencies in adult education.

UNIT III PRIORITY AREAS FOR PROGRAMMES IN ADULT

EDUCATION

20%

3.1 Functional Literacy and skill development

programmes

3.2 Workers education for occupational Health and safety.

39

3.3 Education for women's empowerment

3.4 Vocational education and training

3.5 Leadership development

3.6 Environmental, Health and Population Education for

sustainable development.

UNIT IV ROLE OF COMMUNICATION IN ADULT

EDUCATION

10%

4.1 Teaching/Learning materials for Adult Education

4.2 Folk media and Adult Education

4.3 Mass Media in Adult Education

UNIT V OBSTACLES, ISSUES AND PROBLEMS OF ADULT

EDUCATION

10%

5.1 Administrative

5.2 Personnel

5.3 Facilities and services


1. Lectures by course teacher

2. Special talk by experts from the field of

Adult/Continuing education

3. Development of self learning materials for adult

learners.

4. Preparation of teaching learning materials.

5. The students is expected to observe one centre for a

week and submit a

developmental report of the same.

6. To study and prepare a report on selected on going adult

education programme and make a presentation in class.

REFFERENCES

1. 1. British Deputy High Commission, British Council Devision( 1993) : Indo-

British workshop on women, Literacy and Development, Madurai, India.

2. Directorate of Adult Education, Govt. of India , New Delhi : Evaluation of

Literacy Campaign in India Report of Expert group Capter 1, Adult Education

in India, National Literacy Mission.

3. Finnegan R.( 1994) : Literacy and Quality, Oxford Blackwell London

4. Kindervalter Suzanne ( 1990) : Non formal education as on Empowering

process, Centre for International Education, 285, Hills House South Amherst,

university of Massachuselts, USA

5. . Levin K. ( 1988) : The social context of Literacy , London

6. McGivney V. and Murray F. : Adult education in Development, Methods and

Approaches by changing societies, Montfort Street Leicester LE 1.7 GE U.K.

National Institute of Adult and Continuing education

7. Ministry of Human Resource Development Govt. of India, New Delhi ( 1987) :

40

Technology Mission for education of literacy

8. Modi Bella ( 1991) : Designing Messages for development, SAGE Pub., New

Delhi

9. Nair K.S. and White S.A.( 1993) : Perspectives on Development

communication. SAGE Pub. New Delhi

10. Pillai K.S. ( 1993) : Perspectives on development Communication, Sage Pub.,

New Delhi

11. Rogers Alan ( 1991) : Adult Learning for Development , Casell Pub. In

Association with Education for development Westwood RourTlehurst Reading

RG3 6LT, U.K. Woodmans

12. Roy Aruna ( 1989) : Education of out of school children : Case Studies from

India Marlborough House, Pali Mall, London, SW, Y5 HX, U.K

13. . Singhal A. and Verett M.R. ( 1989) : India's Information Revolution, Sage

Pub., New Delhi

41




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M. Sc.


Course title: MEDIA PRODUCTION II - EXC 2304

Credits 2

(1+1)

Semester 3 Hours 4

Objectives 1. To develop, understanding regarding the process of producing

educational video

films.

2. To develop understanding regarding the meaning and need for mass

media

appreciation

3. To develop understanding regarding the aspects of mass media

4. To develop ability in appreciating mass media


UNIT I 1.1 VIDEO FILMS

1.1.1 Script writing

1.1.2 Preplanning for shooting

1.1.3 Procedure - from idea to shooting

1.1.4 Production

1.1.5 Editing procedure

1.1.6 Optical effects

1.1.7 Sound recording

1.1.8 Presentations

1.2 Recording process

1.2 .1 Home Videos

1.2.2 Radio Recording

1.3 Preparation of VCDs

30%

UNIT II CONCEPT OF MASS MEDIA APPRECIATION 5 %

2.1 Meaning

2.2 Difference between review, appreciation and criticism

3.3 Need for mass media appreciation

UNIT III APPRECIATION OF MASS MEDIA

DEVELOPMENT IN HISTORICAL PERSPECTIVES

5%

UNIT IV APPRECIATION OF VARIOUS ASPECTS OF MASS

MEDIA

10 %

4.1 Radio

4.1.1 Theme

4.1.2 Content

42

4.1.3 Script

4.1.4 Presentation of Idea

4.1.5 Dialogue delivery

4.1.6 Music

4.2 Films and Television

4.2.1 Theme

4.2.2 Content

4.2.3 Social relevance

4.2.4 Photography

4.2.5 Sound

4.2.6 Editing

4.2.7 Music

4.2.8 Lighting and special effects

4.2.9 Performance of actors

4.2.10 Sex, Violence, Obscenity

PRACTICALS:

1. Collecting/taping/listening to radio programmes and

appreciating them

2. Appreciating the selected films on television

programmes

3. Writing appreciation reports.

4. Writing programmes/Reviews and criticisms

50%

REFFERENCES

1. Berger ( 1991) : Script Writing for Radio and Television, Sage Pub. ,

New Delhi.

2. Selon M. ( 1964) : Films as an art and Film appreciation NCERT.

3. Marshal and Mast Gwalt( 1974) : Film theory and Criticism. Oxford

Uni. Press, New York

4. Linton and Jowett (1980) : Movies as Mass Communication. The Sage

Commu. Text series.New Delhi

5. Wisky and Conrey( 1994) : The Radio Handbook. Routledge London

and N.Y

43




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M. Sc.


Course title: COMMUNITY HEALTH &

RECREATION MANAGEMENT - EXC 2401

Credits 2

(2+0)

Semester 4 Hours 2

Objectives 1. To comprehend the meanings of the concepts of community health and

recreation

2. To develop understanding regarding the recreational needs of various

sections of the society.

3. To develop understanding about the role of communication in

community health and recreation.

4. To develop ability in planning and designing messages and strategies for

health and recreational programmes.


UNIT I COMMUNITY HEALTH 25 %

1.1 Community as a social system

1.1.1 Meaning of community

1.1.2 Types and functions of community

1.2 Concepts in community health

1.2.1 Definition of health

1.2.2 Definition of positive health

1.2.3 Factors affecting health

1.2.4 Health - as a human right

1.2.5 Definition of community health

1.2.6 Concept of global health

1.3 Importance of community

UNIT II HEALTH AND DEVELOPMENT INDICES 10%

2.1 Health Indices in community health

2.2 Fertility indicators, demographic indicators, sex

indicators for social and mental health.

2.3 Human development Index

2.4 Reproductive health Index

UNIT III COMMUNITY HEALTH NEEDS AND PROBLEMS 15%

3.1 Health needs & problems related to - Sanitation

environment

3.2 Health needs of special groups

- infants

- children

44

- women

- elderly

- urban & rural poor

UNIT IV HEALTH CARE SERVICES AND THEIR

MANAGEMENT

20%

4.1 Health administrative setup

- Local

- State

- National levels

4.2 National health programme

- for children

- for women

- for elderly

4.3 National and International Health agencies

4.4 Health regulation and acts.

4.5 Evaluation of health services

UNIT V UNIT V : COMMUNITY RECREATION 30%

5.1 Meaning and Concept of recreation

5.2 Importance of recreation

5.3 Aims of community recreation

5.4 Functions of recreation

5.5 Characteristics of recreation

5.6 Agencies providing recreation

- Local level

- State level

- National level

5.7 Criteria for planning recreation

5.8 Media used for community recreation

5.9 Need for recreation for various groups

- Women

- Children

- Elderly


1. Observing and recording health practices and services

of a community

2. Arranging exhibitions on communicable diseases

3. Referring articles regarding health programmes and

recreational activities

4. Planning and conducting health and recreational

programme in a community

45

REFFERENCES

1. Bharadhwaj R.K.(1974) : Urban development in India, National pub.

House, Delhi

2. Bijlani H.V. ( 1980) : Urban problems IIDA, New Delhi

3. Bose A. (1986) : India’s Urbanisation. Tata Mc-Graw Hill book Co.

New Delhi

4. Dutt P.R. ( 1993): Primary Health Care Vol.1-3 Gandhigram Institute

of rural health and family welfare trust, Ambalthurai.

5. Manelkar R.K. ( 1997) : A textbook of community health for Nurses,

Vora Medical Pub., Mumbai

6. Park J.E. ( 2000) : A textbook of preventive and social medicine - A

community health. Jabalpur.

7. Perk K. ( 2000) : Essentials of community Health Nursing, Jaipur

46




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M. Sc.


Course title: SEMINAR- II EXC 2402

Credits 2

(0+2)

Semester 4 Hours 4

Objectives 1. To develop an ability to make an oral presentation of master’s research at

two stages :

1.1 To be able to use appropriate audio-visual aids for oral presentations.

1.2 To be able to explain and define the research and to accept criticism

2. To prepare synopsis of oral presentation for distribution during seminars

3. To review and report literature and practice professional styles in writing

dissertation as a preparation for the requirement of submission of master’s

dissertation


UNIT I First Research presentation to include the following parts

of master’s research.

- Objectives

- Assumptions

- Hypotheses

- Justifications

35%

UNIT II Discussion on literature related to master’s research

particularly in Extension & Communication department

and CASE libraries.

Emphasis on relatedness of literature to master’s research

in areas of major objectives, hypotheses and methods of

data collection (If possible, data

analysis also), findings and conclusions.

35%

UNIT III Second Research presentation to include the following

aspects of master’s research.

- Methods of data collection

- Findings

- Interpretations

- Conclusions

Uses of Epidiascope, Overhead projector, Slides and

Filmstrips projector, Charts,Graphs, Maps and Black

boards according to needs are required of the students, to

enrich their presentations. The teaching staff and Junior

M.Sc. students will also participate in the seminars.

30%

47




Fatehgunj, Vadodara

ACADEMIC

YEAR

2016-2017

M. Sc.


Course title: ENTREPRENEURSHIP

MANAGEMENT - EXC 2211

Credits 2

(2+0)

Semester 2 hours 2

Objectives 1. To develop an understanding regarding the concept of entrepreneurship.

2. To develop an understanding regarding entrepreneurial competencies.

3. To develop an understanding in identifying and implementing

entrepreneurship

opportunities.

4. To develop an understanding about the growth of enterprise.


UNIT I UNIT I : ENTREPRENEUR AND ENTREPRENEURSHIP 25%

1.1 ENTREPRENEUR : Meaning, Definition, concept

1.2 ENTREPRENEURSHIP : Meaning, Definition, concept

1.3 Motivation for Entrepreneurial Development

1.4 Competencies required for Entrepreneurship Development and

Management

1.5 Process of entrepreneurship development

UNIT II EFFORTS FOR ENTREPRENEURSHIP DEVELOPMENT

AND MANAGEMENT

25%

2.1 Government Programmes for Entrepreneurship Development

and Management

2.2 Organization working for Entrepreneurship Development and

Management

2.3 Role of National Banks for Entrepreneurship Development and

Management

UNIT III SETTING AN ENTERPRISE 20%

3.1 Environmental scanning, information source schemes of

assistance problem.

3.2 Enterprise selection, market assessment enterprise feasibility

study.

3.3 Resource mobilisation, finance, technology, raw material, site

and manpower.

3.4 Quality, control, costing and marketing management.

3.5 Feed back monitoring and evaluation.

3.6 Micro enterprises micro credit delivery system

UNIT IV EXPANSION OF ENTERPRISES 15%

4.1 Types of Growth 4.1.1 Internal Growth * Expansion * Diversification

48

4.1.2 External Growth * Joint Ventures * Mergers * Subcontracting

UNIT V NETWORKING FOR ENTREPRENEURSHIP DEVELOPMENT AND MANAGEMENT

15%

5.1 Networking skills required for Entrepreneurship Development and Management 5.2 Networking strategies for Entrepreneurship Development and Management


1. Surveying and reporting on various types of enterprises

2. Visit to Institutions assisting entrepreneurship development.

3. Reporting on case study of any successful entrepreneurship.

4. Preparation of project proposal for entrepreneurship

REFFERENCES

17. 1. Akhauri MMP. ( 1990) : Entrepreneurship for women in India,

NIESBUD, New Delhi.

18. Basotia G.R., Sharma K.K. ( 1999) : Handbook of Entrepreneurship ,

Malgaldeeep Pub., Jaiur

19. Batra G.S. ( 1999) : Entrepreneurship and small scale Industries, Deep

&Deeep pub., New Delhi

20. Crisp ( 1992) : Entrepreneurship development , tataMcgraw Hill Pub. ,

New Delhi

21. David . ( 1998) : Entrepreneurship New venture creation, Prentice Hill

of India, New Delhi

22. Harper Malcon( 1998) : Impact of small enterprise, Oxford IBH Pub.

Co., New Delhi

23. Hisrich R.D. & Brush C.G. ( 1986) : The women entrepreneurs, D.C.

Theanh&Co.Toranto

24. Kulshrestha( 1999) : Successful Entrepreneurship , Kanishka Pub. Co. ,

New Delhi.

25. Mathew j. ( 1999) : Entrepreneurship theory at the crosswords,

Wheeler Pub., New Delhi.

26. Mathew P.M. ( 1999) : Small enterprise and regional development,

Kanishka Pub. Co. , New Delhi

27. Meredith G.C. ( 1982) : Practice of Entrepreneurship , ILO, Geneva.

28. Mital R.K. ( 1999) : Entrepreneurial management, rajat Pub., New

Delhi.

29. Patel V.C. ( 1987) : Women Entrepreneurship , Enlneforeneuship

development Institute, Ahmedabad

30. Pratik ( 1999) : Self employment& successful entrepreneurship,

Kanishka Pub. Co. , New Delhi.

49

31. Shah H. & Pathak C. (1999) : Group entrepreneurship for rural women,

ICECD, Ahmadabad

32. Shah H. & Pathak C. ( 1998) : Entrepreneurship development, ICECD

50

The Maharaja Sayajirao University of Baroda

Faculty of Family and Community Sciences

Department of Extension and Communication

Fatehgunj, Vadodara

Academic Year

2016-2017

M.Sc.

Year Core/Elective/Foundation

Course title:: MEDIA APPRECIATION

EXC 2306

Credits 2 (1+1)

Semester 3 Hours 2

Objectives 1. To develop understanding amongst the students regarding various

media and their role in the society.

2. To develop ability amongst the students in the selection and use of

various media for imparting development messages.

3. To develop understanding amongst the students regarding the concept

and needs for mass media appreciation.

4. To develop the ability amongst the students in appreciating mass

media.

COURSE CONTENT /SYLLABUS – Theory

UNIT I UNIT I : MASS MEDIA SYSTEMS 20%

1.1 Various types of mass media systems

1.2 Functions of mass media in society

1.3 Media scenario in India – present context

1.4 Contemporary issues in Media

New media and its Social Implications /

Impact

UNIT II MASS MEDIA APPRECIATION 10%

2.1 Concept

2.2 Difference between review appreciation

and criticism

2.3 Need for mass media appreciation

UNIT III APPRECIATION OF VARIOUS

ASPECTS OF MASS MEDIA

20%

3.1 Radio

Theme

Content

Script

Music

Dialogues and its delivery

Programme

51

3.2 Television and Films

Idea of the pregramme/films

Content

Social relevance

Story board

Treatment

Direction – sound/light/music/special

effects

PRACTICALS 50%

1. Analysis the roles of various mass

media in society.

2. Designing communication strategies

for imparting developmental

messages and critically analyzing

them.

3. Writing film reviews.

4. Writing appreciation reports.

5. Scripting programmes for radio and

television.

Analyzing the various reviews and critical

analysis done by experts on selected

films/TV/radio programmes.

REFERENCES

1. Berger (1991) : Script writing for radio and television, Sage

publication, New Delhi.

2. Cook David(1981) : A history of narrative film, Norton and company

3. Kolker Robert (2002) : Film, form and culture, McGraw Hill.

4. Linton & Jowett (1980) : Movies as Mass Communication , the sage

communication Text Series, New Delhi.

5. Ravindra R.K.(2000) : Film and Society

6. SklarRaobert (2000) Film an International History of the Medium

Prentice Hall

7. Wisky and Comey (1994) : The radio Handbook. Rutledge London

and New York.

8. Stanley J. Baran (2007), Introduction to Mass Communication :

Media Literacy & Culture, MaGraw-Hill Education, India

9. Alan Wells (1997), Mass Media & Society, Ablex Publishing

Corporation, U.K

Semester wise course Distribution of Post Graduate … · Semester wise course Distribution of Post Graduate 2016-17 ... EXC 2303 Adult and Non Formal Education 2 1 3 ... studies

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