Semester 1- Class 3 Turn Key Copyright 2007 Duane Hoversten – Instructor South Central College
Dec 25, 2015
Use the Turn Key Franchise Idea
The Franchise Phenomena
McDonalds - The most successful small Business in the world.
Franchises
Trade Name Franchises Coca Cola - Cadillac
Business Format Franchise An entire system of doing
business TRUE PRODUCT OF THE
BUSINESS IS THE BUSINESS ITSELF..
THE HAMBURGER WASN’T THE PRODUCT - THE BUSINESS WAS..
Business Format Franchises
95% Success Rate in 1st Year
75% Success Rate for Business Format Franchises in 5 Year Period
McDonalds: cleanliness - satisfy the customers every time
Learned at Hamburger U
Business Format Franchise
“Proprietary Way of Doing Business that differentiates every Extra-ordinary business from one of its competitors.”
•How do we build businesses to make that idea work for us?
•How do we make businesses that work predictably and profitably every day?
•How do we get business owners in control of their business rather than the businesses controlling the owner/manager???
MAJOR QUESTIONS ARE:
We Created a Turn key Business for Wayne
Created goalsCreated Organization Structure Hired a bookkeeperCreated scheduleDid last two years taxesCreated paperwork to track jobsCreated paperwork to track work on
jobs
Your Business in Not Your Life!!!
A Business Owner must understand that the primary purpose of a business is that it serve him/her not that he/she serves the business.
Work on the Business Not in the Business..
What is a Franchise Business Rules –There will be 50 more stores or locations like this one1 )The Model will be consistent value for: Customers Employees Vendors Bankers etc
Business Rules Continued:
2) Business will be operated by Lowest Possible skills If business needs high skill level, you
can’t replicate it WE develop tools and keep improving
the tools for this business If we assume low skilled labor, we
acutally build systems that will work
Business Rules continued
3) The place will stand out as a Place of Impeccable Order A business that looks orderly has
customer’s assuming you know what you are doing
A business that is orderly will have it’s employees believing in what it does
A business that is orderly has structure in place
Business Rules
4) All Work will be Documented in Operation Manuals There is a “way” to do every job
(cleaning bathrooms) Employees want structure to full fill
their psychological needs of their job It states the purpose of the work
Business Rules
5) The model will Provide a Uniform product to the customer Get a great big steak one time Get a small steak the next time Even if it was good, you now ask what
next??
Business Rules
The model will have a uniform color, dress and facilities code Colors are important
More sales wearing a blue sport coat than any other color
Shapes are important Uniformity is important
Create a Turn Key Business to Sell- Same Requirements!!!
The model must be consistent and create a consistent Value to Customers, Vendors, and Employees, and other stake holders.
The model will be operated by people of the lowest skill possible
The model will stand out as a place of orderAll work will be documented by operation
manualsThe model will provide uniform customer serviceThe model will have a uniform/office/car/building
code
Financial Systems (Procedures)
100 Billing and Collections110 Budgeting120 Cash flow Measurement130 Financial Statements140 Inventory Control Systems150 Pricing System170 Purchasing System180 Tax Preparation190 Vendor Selection
Marketing
200 Lead/Quote Generation210 Marketing Budget220 Marketing Calendar230 Marketing Measurement240 Sales Training250 Marketing Plan
Human Resource
320 Job Descriptions330 Recruiting/Hiring340 Training350 Employee Manual370 Payroll System380 Personnel Files390 Wage Scale
Management
420 Business/Strategic Plan430 Communications/Culture450 Organization Structure460 Planning/Time Mgmt/Goals470 Professional Partners
Operations
520 Costing Measurement530 Customer Satisfaction540 Phone Answering560 Production Measurement570 Mail575 Office Supplies
Risk Management
620 Data Backup630 Emergency Plan640 Insurance650 Key Employees670 Safety680 Security
Business Area & Systems Worksheet
Business Areas and Systems Work Sheet
Business Area:___________________________System:___________________________ Procedures/Activity:
1.___________________________________________________________
Who:________________________________________________________
When:_______________________________________________________
Where:______________________________________________________
Why:________________________________________________________
What:_______________________________________________________
_______________________________________________________
_______________________________________________________