SEM

SEARCHTogether we

Digital Integration Strategies

SEARCH ENGINE MARKETING

• Keywords• Pay Per Click• Local Search• Page Rank

LEVERAGED MEDIA DISPLAY

• Radio / Pandora• Local Banners• Facebook Ads

MICRO TARGETED DISPLAY

• Online Banners for targeted market

E-Blast & E-Newsletters

• Opt-in from external sites• Direct Client Database• Targeted to Industry

TRADITIONAL MEDIA

• Print to Online Advertising• Promotions / Offers to drive traffic• Limited Time Offers

Custom Market & Offer Specific Landing Pages

• Informative analytics from microsites• Increased User Experience • Design to Discover Effectively• Micro-sites to help SEO

MAIN SITE

SEO

Social

Motorhome Owners

Real Estate

Golf

We developed a group of keywords specific to each group and a

specific landing page for each group. To date:

Motorhome Owners: 1,963 click through – 3.15% click through ratio

Real Estate: 838 click through – 1.75% click through ratio

Golf: 553 click through - .74% click through ratio

In addition, we worked with the larger motorhome publications to

send out a banner ad in the monthly e-newsletter to a combined

80,000 opt-in subscribers. On average, these newsletters received a

20% open rate with a 4-5% click through ratio. Again, these banner

ads were set up to be sent to a specific motorhome related landing

page with an exclusive offer using a trackable URL.

CASE STUDY

Average Click Throughs: 2,300

Click Through Ratio: .95%(Average is .5%)

Average Cost/Click: $.92

(Average is $1.50 for this geography)

Custom e-blasts and targeted e-newsletters to key

non-stop airline markets:

• Chicago

• Phoenix

• Dallas

• Bay Area

Key statistics:

Delivered: 628,000

Open Rate: 16.28%

Click Through Ratio: 1.78%

(Compare to .1% for typical campaign)

In October 2012, our client sponsored health fairs on stroke preven-

tion and breast cancer awareness. We created text ads (keywords)

based on the specific events with a dedicated landing pages. In a

two week period, our client received 550 total click through with a

click through ratio of .60% In addition, we utilized the Google Dis-

play Network to place banner ads in targeted websites. Our client

received 275 click through with a click through ratio of .28% . For

this campaign, we also utilized Ad Taxi via the Los Angeles Newspa-

per Group. We were able to deliver an additional 311 click through

at a CPM of $2 with a .21% click through ratio.

CASE STUDYLearn more about the Certified advanced Primary Stroke Center

HollywoodPresbyterian.com | 888.522.3455

When a stroke strikes, every minute matters in minimizing damage. Now, as a Certified Advanced Primary Stroke Center, Hollywood Presbyterian Medical Center meets the specific protocols that state-of-the-art emergency care demands.

That means the people of our community can get the care they need close to home, close to loved ones – confident our expert teams are intervening quickly with the medicine and technology necessary to minimize the damage a stroke can cause.

Hollywood Presbyterian Medical Center and the Neuroscience Center offer the most advanced neuroscience care available, including minimally invasive treatments, as well as specially trained emergency care 24/7. And we do it close to home.

NoW, HollyWood PreSbyTeriAN

iS A Joint CommiSSion Certified advanCed

Primary Stroke Center

Healthy happens here

Think F-A-S-T Think Hollywood Presbyterian know the warning signs of a strokef – Face… trouble seeing, dizziness,

or headache

a – Arms... numbness or weakness, especially on one side

S – Speech… trouble speaking or understanding

t – Time… get help immediately

Emergency care – close & fast .

From our Certified Advanced Primary Stroke Center to world-renowned fetal therapies and ongoing clinical trials, performed in partnership with USC, we’re making sure that we are constantly striving to discover and achieve life-saving breakthroughs.

We are adding new luster to one of L.A.’s true shining stars, and offering patients hope like never before.

heALthy hAPPenS

hereWe’re proud to be recognized as one of America’s leading hospitals by US News & World Report

hollywoodPresbyterian.com | 888.522.3455Healthy happens here

Hollywood Presbyterian Medical Center has been caring for Los Angeles for nearly 100 years, but caring for the future is our focus.

CASE STUDY

Real Estate Development

“from the dirt up”

For the Spring and Summer 2012, we created several campaigns

based on specific geo-targeted areas in the Southeast US plus

additional coverage to larger feeder markets such as St. Louis and

Chicago. We identified and monitored numerous real estate key-

words to insure first page placement on searches. On average, we

received 3,300 click through per month at a click through ratio of

4%. In addition, several key markets like Charlotte and Raleigh had

click through ratios of 6%+.

As added value to print publication purchases, our client received

added value in the form of a sweepstakes with a regional publica-

tion which readers clicked for a chance to win a weekend at Lake

James. This generated 5,000 click through. Our client was provid-

ed with all names a was a good source for future direct mail.

CASE STUDY

Mountain Lake Homes from the $500s • Waterfront homesites from the mid $200s • Wooded homesites from $70,000866.512.0652 • LakeJames.com

We’ve reserved your place in the front row.

Cozy cottages. Striking waterfront residences. A lakefront adventure center. Activities that enrich as they entertain. Lake James is an enlightened, vibrant community in the foothills of the Blue

Ridge Mountains. Here, families and friends gather on warm summer days and cozy winter nights, explore endless trails and enjoy the privacy that comes along with one of North Carolina’s most

coveted lakes. We’ve made light footprints here where the mountains meet the water, which seems only natural. There’s never been a better time to come see us, and jump in.

Obtain the Property Report required by Federal law and read it before signing anything. No Federal agency has judged the merits or value, if any, of this property. Crescent Communities Realty, LLC. © 2011.

Cozy cottages. Striking waterfront residences. A lakefront adventure center. Activities that enrich

We identified several key areas that our client had specialists in

particular sports medicine and created individual Google text ads

(keywords) with a dedicated landing page for each specialty area.

These included:

• Stenosis

• Myelopathy

• Radiculopathy

• Spondylolistesis

We determined a specific target area in the Los Angeles area and

concentrated on a radius around the hospital’s location.

On a monthly basis, the hospital received 500 click through to the

specific landing pages at a click through rate of .53%.

CASE STUDY

310.823.8911 • www.marinahospital.com • 4650 Lincoln Blvd., Marina Del Rey, CA 90292

Emergency ServicesThe Westside’s #1 Emergency RoomOur board-certified emergency medicine physicians and highly skilled nurses provide 24/7 expert care and prompt emergency treatment. Our on-site laboratory, X-Ray, CT Scanner, and MRI capabilities ensure prompt evaluation, diagnosis, and treatment.

L.A. BariatricsAcclaimed Weight Loss SurgeryWe are proud to be a nationally recognized Center of Excellence for Bariatric Surgery. Our surgeons and staff have the experience and clinical skills necessary to provide safe, consistent outcomes for our weight loss patients. We are continually adding new procedures and advanced equipment to provide the very best treatment for morbid obesity and its related diseases.

The World Renown Marina Spine CenterThe Spine HospitalThe Marina Spine Center provides state of the art spine care individually tailored to each patients needs. From conservative non-surgical approaches and pain management, to minimally invasive procedures, to advanced surgical techniques that can restore pain-free mobility. It is what has given us the reputation we cherish and why we’re known as “the spine hospital”.

A Leader in Minimally Invasive General Surgery Less Pain, Quicker RecoveriesWe are a leading innovator in minimally invasive techniques and laparoscopic surgeries that often have patients back on their feet the same day as their procedure. Our treatment options feature the latest in robotic surgery – the da Vinci Si System.

a new wave in healthcare