Selling Your Products on
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Selling YourProducts on
Amazon in Europe
Worldwide – 88,99 USD billion
Germany – 11,92 USD billion
UK – 5,3 USD billion
2014 in Numbers
Amazon’s Customers
Large, loyal customer base
Reach = 46% of the population
October: 24,8 million visitors
Amazon’s Customers: Germany 2014
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Amazon `Prime´ Membership
Unlimited one-day delivery
Movies, music and ebooks
Amazon Prime Branding
Amazon Marketplace
Amazon MarketplaceSimilar concept to Ebay
Amazon’s brand & reputation
Select which site(s) to sell on
Product text in local language
Brand PositioningSupplier can set their market price
Explain the product features
Spike in traffic with press-release e.g. Accessories to branded products
Selling with FBA:Fulfilment by Amazon
How FBA Works
Benefits of FBAAmazon handles logistics to consumers Qualifies for Amazon Prime: Large, loyal customer base
Lower delivery cost for consumer
= More sales opportunities
Benefits of FBARecognised by customers
Trusted, reliable Amazon service
= more sales opportunities
Monthly Fee £25.00
Storage fees: Dimensions
Fulfilment fees: Weight
Sales margin: 15% (maximum)
FBA Fees
Product Categories
HomewaresTextilesSporting goodsElectronics & accessoriesProducts < 30 kg
Ideal Product Categories
Not Eligible for FBAProducts longer than 1.5MProducts heavier than 30 kg
Cannot be sold on Amazon:TobaccoWeaponsFireworksMedicines
Banned Categories
Sex productsPornographyLoose gem stonesLive plants
Human body partsEndangered animal partsUncategorised videos /DVDsHazardous materialsAnything that cannot be sold legally!
Banned Categories
Account Set-up
Registering to Sell on AmazonShould be completed by the company
Requires company registration paperwork
Time-consuming. Be patient!
Selecting the Correct MarketplaceBe careful which Amazon site you select
Amazon.com is in the USA, separate to sites in Europe
Register to pay VAT in the local country
Ongoing VAT submissions; UK 4 per year, Germany 12 per year
Xport can suggest independent partners
Additional Consideration
Product Set-up
Seller Central
Create Product Page ContentProduct Title
Bullet points
Description
Keywords/phrases
Additional Work on Product PageAdd page content Upload imagesTranslate to target language
Example Images
Example product page
Stock controlled by scanning the barcode
Entered on Amazon’s system at set-up
Can be EAN, ISBN, UPC or JAN
Must not be damaged or obstructed
More info http://www.gs1.fi/
Barcodes
Sales & Supply
Ongoing Sales Activity“Sales generate sales”Amazon pricing & promo tools
Monitor sales & stock requirements
Book shipments and print labels
`Heavy´ label (+15 kg)Parcel labelShipping
How Xport Can Help You
Your Product Set-upOnce your Seller account is active
Create Product Page ContentTitle, Bullets, Description, Keywords
Upload page content & images
Translate to target language
Ongoing Sales WorkMonitor your sales & stock requirements
Book in deliveries and print labels
Liaise with your sales and dispatch teams
Pricing Hourly rate only. No commissionRequired hours depends on the number of products being listedCompany-specific quote before starting
Marketing Activity
Peak Trading DaysAmazon Prime DayBlack Friday to XmasBoxing DayEasterOther Public Holidays
Sponsored Products campaignPublicise Amazon listings on SoMe, newsletters, advertising etc.
Add Amazon logos & links to your website
At Launch
Sponsored Products
Based on the Amazon search terms
Cost-per-click
Links to the product page = sales opportunity
In target market, to drive traffic to Amazon pages:
1. Google display advertising
2. Contacting Influencers (blogs/forums)
Additional Marketing Activities
Design display banners
Select key search terms
Setting-up the campaign
One-off cost, based on the specific project
Google Display Advertising: Design
Cost-per-click campaign
Daily budget
Controlled by your company
Google Display Advertising: Campaign
Identify the key blogs & forumsProduce a list for you to approveContact the bloggers: demos, tests, samplesOne-off cost, based on the specific project
Contacting Blogs & Forums
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