Selling WordPress Plugins

Selling WP PluginsWordPress Meetup Fryslân

Hallo, met Barry

WooCommerce Developer @ WooThemes

Related Posts for WordPressDownload MonitorPost ConnectorWhat The File

Business Models

Business Models

Freemium

Free base plugin with extensions/add-ons

Premium Only

SaaS subscription

Freemium

Free plugin with basic functionality

Premium plugin with extra functionality

Convert % to upgrade to premium

Extensions

One core plugin that is extended by plugins

Keeping it lean, easier to maintain

Upselling & Cross-Selling

Premium Only

Only a premium version

A lot harder to market

All dev & support is for paid customers

SaaS Subscription

Free plugin that connects to remote application

Recurring income

Trial periods (free month)

Selling Platform

Selling Platform

Hosted platform or self hosted?

Distributing your plugin

Hosted

No hosting hassle (SSL, Backups, PP, Legal)

No licensing or automated updates out of the box

Many keep a % of your sales

SendOwl, Gumroad, Shopify, etc.

Self Hosted

The hosting hassle (SSL, Backups, PP, Legal)

Customizable (licensing, automatic updates)

WooCommerce, EDD, Custom (?)

Plugin Distribution

Updates? Automatic or manual?

Protecting your plugin with license keys?

My ShopsRelated Postsfor WordPress

Download Monitor Post Connector

Business model Freemium Free base plugin with extensions

Freemium (formerly premium only)

Platform WooCommerce WooCommerce EDD

Licensing WP Plugin Licencing

WP Plugin Licencing

Software Licensing

The w.org repo

Free exposure

Not for every business model

Support / Reviews

Support

Will you offer support for your free products?

How will you support your premium product? Email? Forums?

First Response Time

Tools: Help Scout, TextExpander

Documentation

Hosted or self hosted?

Hosted: Help Scout Docs

Self Hosted: CPT

Refund Policy

Be very clear in when and for what period someone can get a refund.

Renewals

Offer a discount

Keep discount valid after license expired

Send multiple renewal emails

Upgrades

Offer to upgrade with current license price as discount

My Account

Automatically create accounts at checkout

Within my account: - Access to files- See licenses- Manage activations- Upgrade / Renewal options

VAT

– HMRC, Brief 46

“On 1 January 2015 the VAT rules for cross-border B2C supplies of ‘digital services’ (i.e. broadcasting, telecoms and e-services) will

change. From that date, VAT must be accounted for in the member state where the customer normally lives, rather than where the

supplier of the service is established.”

VAT on Digital Goods

The new EU VAT rules on the supply of digital services affect all companies (EU and non-EU) that

sell to consumers inside the EU.

Barry Kooij

@CageNL

barrykooij.com