Selling With Energy Star

ENERGY STAR

An Introduction

Selling with ENERGY STAR

Messages

Typical Story

Price

Location

Facade

Floor Plan

Community

Amenities

Selling with ENERGY STARMessages

Typical Story

Price

Location

Facade

Floor Plan

Community

Amenities

ENERGY STAR

Government-backed

Label

Advanced Equipment

Advanced construction

techniques

3rd Party Inspection

+

Selling with ENERGY STARMessages

Typical Story

Price

Location

Facade

Floor Plan

Community

Amenities

ENERGY STAR

Government-backed

Label

Advanced Equipment

Advanced construction

techniques

3rd Party Inspection

+ Benefits Added

Trustworthiness

Environmental

Responsibility

Top Quality

State-of-the-art

Long-term

Affordability

Lower Maintenance

Costs

Enhanced Durability

Improved Comfort

=

Selling with ENERGY STARMessages

Selling with ENERGY STARMessages

Quality Affordability Responsibility

Selling with ENERGY STARMessages

Trustworthiness

Quality Affordability Responsibility

• Quality

– Advanced equipment and techniques

– Superior durability and comfort

– Verified to meet government-backed

guidelines

Selling with ENERGY STARMessages

• Affordability

– Designed & built for performance

– Tested & verified

– ~$400 annual savings (national average)

Selling with ENERGY STARMessages

• Responsibility

– Voluntary program

– Walk your talk

Selling with ENERGY STARMessages

• Responsibility

– Typical home responsible for

twice as much emissions as a car

U.S. Energy Use

Selling with ENERGY STARMessages

• Responsibility

– ENERGY STAR qualified new homes built in

2008 avoided emissions equal to:

• Taking 53,830 cars off the road

• Saving 325,616148 lbs of coal

• Planting 88,984 acres of trees

• Saving 638,598741 lbs of CO2

Selling with ENERGY STARMessages

• Trustworthiness

– Proves builder commitment to quality

– Verifies homes are built to save energy

– Trusted, authoritative mark of energy

efficiency

Selling with ENERGY STARMessages

Selling with ENERGY STAR

Tools

• Logos

• Marketing Toolkit

• Collateral

• Training

• Partner Locator

• Awards

Selling with ENERGY STARTools

Selling with ENERGY STARTools

• ENERGY STAR logos

– 76% brand recognition

Selling with ENERGY STARTools

• Marketing Toolkit

– Customized flyers, ads, web graphics

Selling with ENERGY STARTools

• Print collateral

– Brochures, fact sheets, posters

– Downloadable

– Free shipping for key pieces

Selling with ENERGY STARTools

• Webinars

– Regular sessions on marketing and sales

– Special topics

– Go to www.energystar.gov/homes and click

on “Free Webinars”

Selling with ENERGY STARTools

• Partner Locator

– ENERGY STAR

gets over 10

million visits

every year

• Awards

– 100% Commitment

– Leadership in Housing Award

– Award for Excellence in ENERGY STAR

Promotion

Selling with ENERGY STARTools