Selling Through Media Stories

Sandra Nomoto: SELLING THROUGH MEDIA STORIES

Entrepreneur Exchange

Selling through media stories: Understanding the PR Process

What is Public Relations?

Identifying sales goals for your media campaign

Target engagers vs. customers

Build relationships with people in the media & influencers – who cares about your story?

Nail down your story – NOT an advertisement

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Selling through media stories: The Media Pitching Process

Prepare your online newsroom.Videos & high res photos WIN.

Write a 3-sentence e-mail pitch to SELL your business’s story, linking to the

newsroom.

FOLLOW UP!

Make the story/interview process EASY.

Stay in touch!

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Sample newsroom: VanWineFest.ca

Selling through media stories: When you get media coverage

THANK the media person for the story.

Check the media outlet’s social media feed for comments & questions.

Get the print and digital copies of the story, download podcast files, pull videos from/for YouTube.

Use the story in your own content marketing & future marketing collateral.

MEASURE to see if your sales goals were met!

Selling through media stories: Additional PR Resources

Image source: Amazon.com

Association: Canadian Public Relations Society – CPRS.caPRNewser - Adweek.com/PRNewserPR Daily - PRDaily.comSpin Sucks - SpinSucks.comDeirdre Breakenridge - DeirdreBreakenridge.com

To register for our★BE YOUR OWN PR STAR★ IN 90 DAYS

online course, visit:bit.ly/beyourownprstar

Thank you!