SELLING ROTARY: PROMOTING ROTARY’S PUBLIC IMAGE Rotary D 9820 PETS and District Assembly, April 2015.

SELLING ROTARY:

PROMOTING ROTARY’S PUBLIC IMAGE

Rotary D 9820 PETS and District Assembly, April 2015

2014

STRATEGIC PLAN

2014

INCORPORATING ROTARY’S BRAND

2014

KEY RESOURCESKEY RESOURCES

KEY RESOURCES

Media Center

Brand Center Voice and Visual Guidelines

2014

KEY RESOURCES

Rotary Public Image Coordinators (RPICs)

Wendy Gaborit (Zone 8)

Leanne Jaggs (Zone 7b)

2014

YOUR PUBLIC IMAGE COORDINATORS

• Help you in field to promote great work of members & clubs

• Assist in creating strategic partnerships across the zone• Strive to enhance brand recognition, understanding &

trust• Advise you on media strategies• Support you in your training• Provide advice• Promote RI/PI/District initiatives

2014

TRADITIONAL MEDIA

Television, radio, and print ads

Billboards

Newspaper

articlesRadio

announcements

2014

NEWSWORTHY STORIES

• Outstanding volunteers• Projects with local connections• Program participants• Scholarship recipients• People who benefited from

Rotary service• PolioPlus activities

2014

PROMOTE ACTIVITIES ONLINE

2014

SOCIAL MEDIA

• Target the appropriate audience

• Foster online relationships

• Follow and share stories

• Appeal to non-Rotarians

• Reflect Rotary’s brand and voice

2014

NEW EYE CATCHING STREET FLAGS

2014

PUBLIC IMAGE BLOG

• Promote and visit our PI Blog site:• http://public-image-action.blogspot.com/

2014

Mobile billboards

2014

2014

Start planning now... Your PR Team• Put together an extraordinary PR team

• Develop a budget. Do you have a Club PR budget?• Your team should

• know your club’s story • know your Club’s signature projects • know and identify newsworthy events

• Supply media releases to: All local media: print, TV and radio and include photos Web – relevant websites you can promote to (including your Club’s website)

• Shout it out: more voices = great volume! Inform everyone in your club and encourage them to tell others about your

message.• Invite the media to events or event releases/announcements

2014

KNOW YOUR AUDIENCE

• The public• Potential new members• People directly affected by Rotary projects• Political, business and community leaders• NGOs and not-for-profit organisations• Youth, young people and their parents• Journalists, reporters and bloggers• Specialist media• Club members and other Rotarians

2014

More Members

More Capacity To Achieve

More Partner Support

More High-Impact Projects

More Attractive Clubs

ROTARY SUCCESS CYCLE

2014

THANK YOU