Kate Devyatkina artjoker.net Selling email-marketing
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Kate Devyatkina artjoker.net
Selling email-marketing
● Why does business need email-marketing?
● Types of e-mailings● What does efficient email marketing
consist of?● Where to start?
Why does business need emai-marketing?
Sales growth
Those clients who have come out of the mailings spend 83% more
money
7 out of 10 people said they used a discount they had known about in
Upbringing clients
75% more regular customers have the companies that use
email-marketing
Customer lifecycle growth
Types of emailings:
Commercial
Informative
Trigger
Welcome letters
Congratulatory letters
Thank-you letters
What does efficient email marketing consist of?
Personalization
Why do people open e-mails?
● 64% - Title● 47% - The name of the
company that sends e-mails● 26% - Offer● 14% - First lines of a message
Understanding of your target audience
Use of AIDA
Attention (A)
Interest (I)
Desire (D)
Action (A)
AIDA in email-copywriting:
A — the topic of a letter should drow attentionI — the contents of a letter should highten interestD — USP of a letter should boost interestA — call-to-actions will lead to conversion
How letter should be named to be opened?
- A topic should contain no more 50 symbols- Use call-to-action words- Make your topic transitive («what?», but not
«about?»)- Remember the first-sentence rool!- Throw out unnecessary words- Use words-activations- Answer the reader’s question:«Why I need to read this email?»
Quality design and content
Call-to-actions
Quality landing pages
Everything about landing pages:
Regularity
54% of clients defollow the company that sends emails too
frequently
The optimal mailing frequency is 2-3 times in a month
When to send?
• 6.00-10.00 — the best time for sending personal letters• 12.00-14.00 — news and articles• 15.00-17.00 — high time for financial offers• 17.00-19.00 — time for rest and B2B offers• 19.00-22.00 — again personal letters
P.S. MailChimp noticed, that people read more letters after 12 p.m., and the highest engagement is from 2 p.m. to 5 p.m.
Where to start?
Gather a base (quality is more important than
quantity)
Determine needs of the target
audience
Create high-quality letter (design +
content)
Choose the mail service
Send and analize
Thanks!
Kate Devyatkina
facebook.com/crayzykattyinstagram.com/Just_crayzy
artjoker.net
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