Selling DDD @ToJans
May 24, 2015
Selling DDD @ToJans
Your feedback
Yes No HEY !! HO !!
Great presentations so
far?
Great presentations so
far? HEY!!
Do we love COBOL?
Do we love COBOL?
HO!!
Your first app?
Childhood memories
The present
Query from Hell
Do we need a change?
Do we need DDD?
Have we just witnessed how to
sell DDD?
Have we just witnessed how to
sell DDD? Nope
Hard selling/force feeding
Works, but is not sustainable
How to properly sell DDD?
Hard selling/force feeding
Works, but is not sustainable
Why not?
People have to understand
The problem before they accept
People have to understand
The problem before they accept
The solution
People have to understand
The problem before they accept
The solution
Think first!
Think first! How to sell SEO?
Think first! Will it make $$$?
Think first! Will it make $$$?
Selling gets easier if
YOU can explain the problem
Selling gets easier if
YOU can explain the problem
to others
How to sell lead by example
How to sell Being right doesn’t mean you win
How to sell The toddler ’s bus
How to sell The toddler ’s bus
How to sell Making others feel stupid doesn’t help
How to sell ”The journey of a thousand miles
starts with a single step” Lao Tzu
How to sell DDD?
• Don’t force feed understand the why – you and your peers
• Lead by example Don’t be offended or offend people
• One step at a time Rome was not built in a day