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sellbeing Marketing Analysis sellbeing.com A marketing teardown by Maerketing.com
31

SellBeing SaaS Marketing Teardown

Jan 22, 2017

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Page 1: SellBeing SaaS Marketing Teardown

sellbeingMarketing Analysissellbeing.com

A marketing teardown by Maerketing.com

Page 2: SellBeing SaaS Marketing Teardown

1. SellBeing has a great landing pages and a lot of backlinks

2. Most marketing efforts are not on speed

Contents of this analysis

Page 3: SellBeing SaaS Marketing Teardown

About this analysisWe are in no way affiliated with the company. All information we gathered are freely available on the web and accessible for anyone. This is solely for educational purpose. We don’t make money as an affiliate with the analysed company. Questions: email us at [email protected]

Page 5: SellBeing SaaS Marketing Teardown

Something about [the company]- https://www.crunchbase.com/organization/sellbeing- https://angel.co/sellbeing - A small team. Headquarter in Reno, Nevada

Page 6: SellBeing SaaS Marketing Teardown

Target customer- People building their (first) online store- Etsy users (because there is an integration)- Rather female demographic? (assumption)

Page 8: SellBeing SaaS Marketing Teardown

What is the one that’s working?- PR

- Unconventional PR

- SEM

- Social and Display Ads

- Offline Ads

- SEO

- Content Marketing

- Viral Marketing

- Email Marketing

- Engineering as Marketing

- Targeting Blogs

- Business Development

- Sales

- Affiliate Programs

- Existing Platforms

- Trade Shows

- Offline Events

- Speaking Engagements

- Community Building

We could not pin down the one thing that seems to be working.

Page 10: SellBeing SaaS Marketing Teardown

facebook + twitter

facebook is not managed at all. Blog posts are syndicated - but that’s it.

Twitter: never really started

Page 11: SellBeing SaaS Marketing Teardown

My assumption here is that many (future) store owners are female. Women, who want to sell items online and want to start with little overhead.

Where would one find women? → Pinterest and Instagram. Why is SellBeing not on there?

Other social media?

Page 14: SellBeing SaaS Marketing Teardown

Great graphics

Everything is neatly designed and open for contact. They definitely put thought into the design!

Page 18: SellBeing SaaS Marketing Teardown

9k Referring pages

That’s a high number. However, the space is crowded. They don’t show up on page 1 for “online store software”

Page 20: SellBeing SaaS Marketing Teardown

Blog content

Most content is about “us” and them “me”, the customer.

● A full blog with beautiful content - good work!

Page 21: SellBeing SaaS Marketing Teardown

Engagement

A dedicated content person. She is writing, but not promoting.

Not a single comment on the blog posts (disqus).

Page 24: SellBeing SaaS Marketing Teardown

Current status● Autoresponder with Mailchimp● After confirmation - nothing happens

Weak promise After confirmation, nothing happens. No introductory email gets send.

Page 26: SellBeing SaaS Marketing Teardown

Review sites

Sponsored post, but not on a big site.

Page 28: SellBeing SaaS Marketing Teardown

General approach● It looks like there is no clear traction channel found yet.● Use the bullseye framework to determine which one could be a winner● At the same time: make more from existing content marketing efforts

Page 29: SellBeing SaaS Marketing Teardown

Test out SellBeing● Go on http://SellBeing.com and start a free 14 day trial. ● No credit card required (best SaaS practice, thanks!)

Page 31: SellBeing SaaS Marketing Teardown

Visit Maerketing.com for more material on software marketing

We can have a look at your product. Write us: [email protected]