Sell More Wine in Your Tasting Room - Scott McCormick

Hello My Name is

Scott McCormick

In Your Tasting Room

Sell More Wine

Understand the permission ladder

Active outreach and networking plan

Drive the right traffic

Monitor social media

Ask for the sale

Print collateral

Collect visitor email addresses

Staff

Secret Shop

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Monitor and review

The danger of reliance on ROI

Use your POS as a toolin your tasting room

Sell More Wine

4Select as POS that’s customer focused

Think of the customer experience

Know when to throw in the towel…But don’t give up too quickly

Actionable Items

1. Know where the customer is on the permission ladder2. Get the customer information3. Provide a unified experience

Sell the Most Wine Online

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Sell More Wine