Sell more Exadata Reduce Exadata sales cycle Improve competitive position Helping Exadata Sales Kevin Courtney, Vice President, Marketing.

Sell more Exadata

Reduce Exadata sales cycle

Improve competitiveposition

Helping Exadata SalesKevin Courtney, Vice President, Marketing

Copyright © 2011 Teleran Technologies, Inc. All rights reserved.

• Benefits to Oracle

• Challenges from the Field

• The Teleran Solution

• Q & A

Agenda


Question #1

Why attend this Teleran presentation?

A. Understand the meaning of life

B. Free drinks at local pub

C. Solutions to assist in Exadata Pre and Post Sales

D. Earn an On-line degree

Why Are We Here?


Benefits to Oracle Exadata Sales

• Sell more Exadata (enterprise solution)• Reduce Exadata sales cycle• Move stalled deals forward; Speed time to

value• Improve competitive position

Aligns to business value; Reduces time-to-close; Reduces project risk / cost / duration; Improves POV results


Benefits to Exadata Sales - How

• Improve visibility into customer environment

• Speed up migrations / consolidations• Identify pre and post sales application

tuning• Link to business use

Addresses sales objections; Reduces time-to-close; Reduces project risk / cost / duration; Improves POV results


• Post Excite process; Speed up sales cycle• Uses Teleran’s patented automated data collection

usage tracking software and services• Delivers comprehensive, factual analysis, findings

and recommendations, not anecdotal observations

Reinforces findings of Excite process; Provides detailed deployment roadmap; Reduces risk / cost / duration

Exadata Usage Assessment


Challenge: Slow Consolidations/Migrations

• Moving 50 DB, Marts, ODS’ & OLTP’s onto Exadata

• Oracle & SQL Server (several versions)• 24 x 7; global operations• Some applications are in poor health

Monitor and develop work profiles, identify remediation, project plan for success, prepare for next round of Exadata sales


Challenge: Proving Exadata Benefits

• Highly-tuned DB2 and Oracle warehouses• Home-grown BI; Business Objects; OBIEE• Need to validate Exadata improvements• Identify and benchmark key queries; indices

Pareto 80/20 analysis, Bind Variables analysis, benchmark, validate, reduce time and cost


Challenge: Ensuring Successful POVs

• Benchmark on “Retail 57” at Oracle Solutions Center

• Provide visibility and metrics into query behavior• Provide insight into tuning to improve

performance• Provide POV candidate queries based upon profile

Use Teleran prior to POV to provide insight into environment for Exadata best-foot-forward


Challenge: Aligning to Business

• Adds business context (LOB, Dep’t, Geography) linking application and data usage to the business

• Provides visibility: Users, Applications, DB Objects, Data

• Focuses Exadata deployment on key business benefits

Link Exadata to business use and value


Challenge: Un-Authorized Datamarts

• Identified several (7) datamarts; avg. 450 GB, max 7TB

• Resources wasted: MS Access; Toad• Resources wasted: Overall throughput, Missed

SLAs• Compliance and security violations

Use Teleran prior to POV to provide insight into environment for Exadata best-foot-forward


Challenge: Exadata Slowdown

• Exadata performance slowing down• Identified poorly coded home-grown application• Database connections left open; resources

exhausted• Teleran identify open connections symptoms;

problem solved

Use Teleran post POV on ongoing basis to provide continuing insight into Exadata usage


Challenge: Un-Healthy Source Systems

• DB2 EDW; Oracle ODS with ‘000’s users via Web• Too many db errors; deadlocks in real-time ETL• DB tuning highly over budget & behind schedule• New CEO & VP IT

Some applications need to be remediated before moving. “Fork lifting” does not always work.


Why Teleran?

Question # 2

How Can Teleran Help?A. Provide deep visibility into overall usage

patterns

B. Identify critical queries for effective POVs

C. Identify un-healthy conditions needing remediation

D. Reduce the risk, cost and time to value

E. All of the above


Teleran’s Mission

• Software and services company• Fourth generation product – eight patents• Oracle partner 10 years • Certified on11g Exadata at Oracle Solutions

Center

Helping IT gain an understanding and manage data-intensive applications


Selected Teleran Customers by Industry

Financial Services

Pharmaceutical

Insurance

Other

Government

Banking

Healthcare New Jersey Medicaid


Managing Dynamic Applications

Users

Data

Data Requests

• Dynamic• Less Controlled• Unidentified

• Ad Hoc Tools • Unpredictable Use• Customer Driven

• Inefficient SQL• Resource Intensity• Rogue Users/Transactions

• Complexity• Mixed Workloads• Multi-Tenancy

Applications

Performance Issues No Visibility into End-User/Business Rising System & Support Costs

Risks


Track Analyze ControliSight™- Tracks activity across four dimensions

• User, Application, Query and Data• Maintains persistent identity of users and organizational context• Integrates BI and other application level metrics

iSight Analytics - Analysis, Insight and Decision-Making

• Dashboards and analyses deliver deep insight on app performance, resource efficiency, user behavior, and business context

iGuard™- Policy Engine Controls Queries, Guides Users• Intelligently filters poorly formed, inappropriate queries• Guides users with messages; Sends alerts to IT

The Teleran Solution


iSight Analytics

Analyzes summary and detailed user activity within organizational context


iSight Analytics

Analyzes poorly structured queries, identifying remediation


iSight AnalyticsAnalyzes query response time by named business users


Users & Applications

Solution Architecture

Business Context

Teleran Listener

Usage Logging

Analysis & Reporting

iSight Analytics Teleran Repository

Oracle Databases

Exadata

Users & Applications


Teleran and OEM

Targeted Roles Business Stakeholders, Analysts, Application Mgrs, DW Mgrs, Information Managers, Architects

IT Managers, DBA Managers, DBAs, System Administrators

Product Purpose • App usage / adoption • DW growth and budgeting Identify app modifications • User training needs • Dormant data / ILM • Tune BI semantic layers Adjust data models

• SQL performance tuning. • System level database admin and

optimization • Java EE/SOA performance mgmt. • http/Web app clickstream analysis

Metrics Captured • Business context (Geography, Dept., Function, Role)• User identities (LDAP, App, OS and DB user IDs). • Application report name, semantic layer, • Parsed queries, • Database objects accessed

Database system level (CPU, IO, wait stats, long running SQL and other system level metrics)

Capture Method Continuous real-time capture on the network Periodic snapshot in the database

Query Detail Every query 24x7 Long running queries above threshold, aggregated by snapshot time period

Teleran OEM


When to call Teleran?

Question # 3

When Can Teleran Assist?A. Speeding up migrations / consolidations

(time to value)

B. Provide visibility into current usage to ensure Exadata success

C. Identify critical usage for tuning

D. All of the above


Who to Call?

Kevin Courtney, VP Business Solutions Phone (973) 439-1820, ext. 214 E-mail [email protected]

Teleran Support Website for Oraclewww.Teleran.com/oraclesales Password: sellexadata

The Teleran logo, iSight and iGuard are trademarks or registered trademarks of Teleran Technologies, Inc. Other brand and product names are the marks of their respective owners. SO3.15.11

Sell more Exadata Reduce Exadata sales cycle Improve competitive position Helping Exadata Sales Kevin Courtney, Vice President, Marketing.

Documents

exadata benefits

teleran technologies

oracle exadata sales

exadata sales cycle

round of exadata sales

exadata pre

exadata improvements

cost slide