Sell More Books: The five key steps to building an audience who buys your books and anything else you have to offer Presented by Carma Spence www.DragonWyze.com
Sell More Books:The five key steps to building an audience
who buys your books and anything else youhave to offer
Presented by Carma Spencewww.DragonWyze.com
Five-Step Process
• Identify your audience• Become visible to that audience• Communicate your book’s value• Lots of options for buying• Connect - Keep them coming back
Step One:Identify your ideal readers
• Instinct• Competition• Keywords• Experience
Step One:Identify your ideal readers
Create anIdeal Reader Profile
Step One:Identify your ideal readers
• Gender• Kids• Work/Career• Income• Hobbies
Step One:Identify your ideal readers
• Title• Summary sentence• Genre• Big picture• Purpose• Take Away
Get clues about your ideal readers fromanswering these foundational questions:
• Title: Haunted Hideaways of the Pacific Northwest: Bedand Breakfasts that Go Bump in the Night
• Summary: A guide to B&B’s in the Pacific Northwest thatare haunted and stories of their ghosts.
• Genre: Paranormal nonfiction, Travel
• Big picture: Several travel guides w/ a paranormal twist
• Purpose: To help paranormal enthusiasts find interestinghaunted places to say when they are visiting the PacificNorthwest
• Take Away: There are plenty of cute, quaint andhaunted places to stay in the Pacific Northwest with funand interesting histories and legends associated withthem.
Fictional Case Study:Emma Engel, Paranormal Consultant
Step Two:Get them to notice you
• Website• Email marketing• Social Media• Public Speaking
Step Three:Communicate your value
• Entertainment• Self-Improvement• Education
Use words that your ideal readers will relate to!
Step Four:Offer options
• Sight • Sound • Symbol
Diversify how you deliver your content!
Step Five:Grow the connection
“Know is getting the word out,getting visibility. Liking is beingrelatable, and then out of thatcomes trust.”
Step Five:Grow the connection
• Website• E-zine• Blog• Social media• Video
Five-Step Process
• Identify your ideal readers• Become visible to them• Let them know your book’s value• Diversify your content• Develop a connection
You Can Do This!
You can do this on your own,but you don’t have to!
I can help:Carma Spence
DragonWyze Solutionswww.DragonWyze.com
Would you like access to the live video of this presentation, as well as the handout?Go to www.dragonwyze.com/sellmorebooks and download them for free!