'Selfie' Marketing: Using Social Media to Show Your Best Side

‘Selfie’ Marketing: Using Social Media to Show Your Best Side

Presented by Ansley Sudderth

Social Media Training & Communications

[email protected]

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• The Selfie Culture• What Selfie Culture Says About Today’s

Consumer• What You Can Learn from the Selfie

Phenomenon• Ways to Show Your Best Side Using Social• Valuable Links • Q&A

Agenda

The Selfie Culture

A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.

selfie: Selfie Culture

Selfie CultureClick it

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54% percent of Internet users have posted original photos online*.

*Pew Internet & American Life ProjectSource: Huffington Post

There are nearly 62 million tagged selfie photos on Instagram

Selfie Stats

“The desire to take, post and get ‘Likes’ on selfies goes back to a biological behavior all humans are wired for. – Dr. Pamela Rutledge, psychologist

Selfie Psychology

What Selfie Culture Says About Today’s Consumer

A Craving for Visual Social Media

A Serious Case of FOMO

Cure FOMO With TAR/TAP!

All About the ‘Now’

The Need to Engage Is Real

What You Can Learn from the Selfie Phenomenon

Trends Revealed

Apply This Trend to Your Marketing Efforts

Ways to Show Your Best Side Using Social

Location

Display Location with FRVideo

Amenities 1. Washer/Dryer In Unit 2. Washer/Dryer Hookups 3. Air Conditioning 4. Furnished Available 5. Patio or Balcony 6. Hardwood Floors 7. Dishwasher 8. Walk-in Closets 9. Fireplace 10. Wireless Internet Access

Highlight Amenities with FRVideo

Highlight Amenities with Vine

Highlight Amenities Using Instagram

Highlight Amenities Using Facebook

Put Stellar Ratings on Blast!

Admins can respond to Facebook reviews with

ease!

Promote Customer Service

Recognize Team Accomplishments

Surprise Awesome Residents

Valuable Links

• Blog post: 5 Ways to Make Your Brand Lovablehttp://bit.ly/FRMSLovableBrand

• Blog post: Top 10 Most-Searched Amenitieshttp://bit.ly/Top10MostSearchedAmenities

• New App: The all new ForRent.com® Mobile App! Apple: Bit.ly/FRCapple Android: Bit.ly/FRCandroid

Valuable Links

Q&A

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Photo and Statistics Credit