Providing Access to Quality Talent and Millions in Savings Self-Sourcing: Southwest Airlines Hana Tadesse Staffing Specialist People Beeline Colleen Tiner Senior Vice President Product Management sig.org/summit
Providing Access to Quality Talent and
Millions in Savings
Self-Sourcing:
Southwest Airlines
Hana TadesseStaffing Specialist People
Beeline
Colleen TinerSenior Vice President Product Management
sig.org/summit
March 9, 2017 2Beeline.com Confidential & Proprietary
Self-Sourcing: Providing Access to Quality Talent and Millions in Savings
March 9, 2017 3Beeline.com Confidential & Proprietary
Colleen Tiner
Senior Vice President
Product Management
Beeline
Hana Tadesse
Staffing Specialist
People
Southwest Airlines
Our Presenters
March 9, 2017 4Beeline.com Confidential & Proprietary
History
During 46 years of service, Southwest Airlines has differentiated itself from other air
carriers with exemplary Customer Service delivered by more than 53,000 Employees to
more than 100 million customers annually.
Operations
Southwest operates more than 3,800 flights a day, including more than 500 round-trip
markets, serving more than 101 destinations across the United States and 8 additional
countries.
With it first flights in 1971, Southwest launched era of affordable air travel. One of the
world’s most honored airlines, with 45 consecutive years of profitability, Southwest has
“triple bottom line:”
– Performance and Productivity
– Southwest’s People and the communities they serve
– An overall commitment to efficiency and the planet
March 9, 2017 5Beeline.com Confidential & Proprietary
History
Founded in 1999; merged with IQN Navigator in December 2016.
Locations
Headquartered in Jacksonville, FL with key office locations in Denver, London,
Singapore, and 11 other locations worldwide.
Mission
To be the industry leader in extended workforce solutions – managing active
contractors, outsourced workers and contingent and SOW-based labor spend. We
partner with Fortune 500 and Global 1000 organizations, providing innovative
technology and unmatched client service to help them optimize workforce costs,
ensure organizational compliance, and improve operational efficiency.
Experience
Over 300 clients with more than $30 Billion spend under management
March 9, 2017 7Beeline.com Confidential & Proprietary
“Technology alone does not make a self-sourcing
strategy succeed. It requires the right mix of
people, technology, and pipelines of talent.”
Greg Muccio, Southwest Airlines
v
March 9, 2017 8Beeline.com Confidential & Proprietary 8
Why Self-Source?
• 718.5 hours of work back on
our hiring manger’s calendar
• Cost avoidance – over
5 million dollars
• Rate card savings –
$4.2 million
March 9, 2017 9Beeline.com Confidential & Proprietary 9
Why Self-Source?
• 24% unfavorable termination
in 2016
• 6,450 resumes reviewed,
9% hired
• Time to fill – 20.71 days
March 9, 2017 10Beeline.com Confidential & Proprietary
2015 Airline of the Year
By Air Transport World
One of the coolest
Internships
in America
Employee’s Choice Awards
Best Place to Work, 2016
Top 20 America’s Best
Employers
Top 25 STEM Jobs
Employer, 2015
Top 100 Military Friendly
Employer, 2016 A Top 50 Employer
In Workplace Diversity, 2015
Top 10 Marketing &
Communication Internship
Program 2014
Best Customer Service
– Rapid Rewards, 2016
Top 10 The World’s
Most Admired
Companies, 2016
Strong Employer Brand
Top 20 on Chief Executive Magazine’s
Best Companies for Leaders, 2016
March 9, 2017 11Beeline.com Confidential & Proprietary 11
Our Culture is strong and we want to keep it that way!
“Our people are our single
greatest strength and most
enduring long-term
competitive advantage.”
- Gary Kelly, CEO Southwest Airlines
March 9, 2017 12Beeline.com Confidential & Proprietary 12
Challenges
• Supplier distress
• Commitment/Time
• Resources
• Vetting
March 9, 2017 13Beeline.com Confidential & Proprietary
Click to edit Master title style
“Any business today, regardless of its size, industry, or location, can find its ideal talent in real-time. Social networks, freelancer marketplaces, talent pools, silver medalists, alumni, etc.; there are a variety of sources from which today’s enterprises can engage the talent they need. This is the prime factor in the overall rise of both non-employee labor and self-sourced talent.”
Christopher Dwyer, “The Age of Self-Sourcing…and the Technology Behind It,” CPO Rising, Feb. 16, 2017
“Now is the time to begin
your self-sourcing
initiative…getting to the
next level of workforce
sourcing and engagement
should make your
organization leaner, more
agile, and more
competitive—provided that
you start now and are
ahead of the game.”
Andrew Karpie, January
2017 report, Contingent
Workforce Self-Sourcing
Technology: Past, Present,
and Future
March 9, 2017 14Beeline.com Confidential & Proprietary
1. Concern about compliance and risk
2. Not enough resources to support
new models
3. Lack of trust in online platforms scale,
consistency, quality, and data security
March 9, 2017 15Beeline.com Confidential & Proprietary 15
1. Immediate access to available
candidates
2. Fully integrated with process
and VMS
3. Many sources of talent, not
many platforms to manage
4. Dramatically lower costs for
talent acquisition
What a compliant and scalable self-sourcing strategy looks like:
March 9, 2017 17Beeline.com Confidential & Proprietary
1 day(s) 3 day(s) 5-10 day(s)
Traditional ProcessesToday’s Processes are Reactive
Receive
Job
Job orders are released
from VMS and emailed to
recruiter who enters them
into ATS to source
Source
Candidates
Search database, job
boards, social media,
personal network, FMS
Screen &
Interview
Submit
Candidates
Validate resume, identity,
communication skills,
availability, rates, update
database
Enter candidate
submission into VMS
1 2 3 4
Note: Process assumes post-submission activities (interview scheduling, offer, onboard) stay the same as today
Fast means more recruiters, higher
cost to serve, higher markups
March 9, 2017 18Beeline.com Confidential & Proprietary 18
OBJECTIVEClient – get the best candidate at the best price.Supplier – submit the best candidate faster than any other supplier – and make the most profit.Candidate – get the best pay rate.
THE RULES• The Traditional Bill Rate on each candidate is fixed. • Supplier profit is (Bill Rate – Pay Rate).• Submit a candidate within 5 minutes. • Only submit one candidate (choose wisely).• The balls represent the job and must be passed or tossed to someone before making
contact or communicating.
HOW TO PLAY• The program team is ready to source an approved contract job.• When the job is opened, you can can begin searching for candidates.• You must evaluate at least 3 potential candidates in your supplier database first.• If you don’t find a good fit in the database, search in the rest of the crowd.• You can blast the job randomly to many at once, or toss to one candidate at a time. • Once you have a candidate – try to negotiate their pay rate down to make more money.• When you are ready – toss your ball to me and bring me the candidate card.
Traditional Sourcing Game
March 9, 2017 19Beeline.com Confidential & Proprietary
A little exercise – let’s fill this job!
IT Project Manager - ContractorWe are looking for an IT Project Manager who has at least 4 years of experience managing large projects preferably in a
financial services environment. Responsibilities will include:
• Managing all aspects of a large scale project or projects with a higher degree of complexity and customer impact
• Effectively leading project teams and customer executives (not a note taker)
• Fostering and sustaining strong relationships with project team members and customers
• Facilitating issue resolution - Identify customer issues, develop effective solutions and successfully manage the
communication to the customer.
• Accountable for project schedule, financials, and deliverables
• End-to-end management of project, including all phases of project from concept, project planning, development,
execution, monitoring to project close down.
• Reporting on project performance on at local and global levels (have the ability to communicate factual information to
project team, executives as well as project stakeholders)
• Producing weekly status reports to management and project stakeholders
• Must have experience managing projects in excess of $2M with 30 or more team members
Location: Los Angeles, CA
• Project Management 4 years required
• PowerPoint 4 years required
• Project 4 years required
• Excel 4 years required
• SDLC (Software Development Life Cycle) 4 years required
• PeopleSoft Financial Experience Optional
• Earned Value Management Optional
• Financial Industry experience Optional
• Project Management Professional (PMP) Preferred
Skills and CertificationsBest,
Fastest,
Cheapest
March 9, 2017 20Beeline.com Confidential & Proprietary
1 day(s) 3 day(s) 5-10 day(s)
Traditional ProcessesToday’s Processes are Reactive
Receive
Job
Job orders are released
from VMS and emailed to
recruiter who enters them
into ATS to source
Source
Candidates
Search database, job
boards, social media,
personal network, FMS
Screen &
Interview
Submit
Candidates
Validate resume, identity,
communication skills,
availability, rates, update
database
Enter candidate
submission into VMS
1 2 3 4
Note: Process assumes post-submission activities (interview scheduling, offer, onboard) stay the same as today
Let’s Judo Flip the Process.
March 9, 2017 21Beeline.com Confidential & Proprietary
A little exercise – let’s fill this job!
IT Project Manager - ContractorWe are looking for an IT Project Manager who has at least 4 years of experience managing large projects preferably in a
financial services environment. Responsibilities will include:
• Managing all aspects of a large scale project or projects with a higher degree of complexity and customer impact
• Effectively leading project teams and customer executives (not a note taker)
• Fostering and sustaining strong relationships with project team members and customers
• Facilitating issue resolution - Identify customer issues, develop effective solutions and successfully manage the
communication to the customer.
• Accountable for project schedule, financials, and deliverables
• End-to-end management of project, including all phases of project from concept, project planning, development,
execution, monitoring to project close down.
• Reporting on project performance on at local and global levels (have the ability to communicate factual information to
project team, executives as well as project stakeholders)
• Producing weekly status reports to management and project stakeholders
• Must have experience managing projects in excess of $2M with 30 or more team members
Location: Austin, Texas
• Project Management 4 years required
• PowerPoint 4 years required
• Project 4 years required
• Excel 4 years required
• SDLC (Software Development Life Cycle) 4 years required
• PeopleSoft Financial Experience Optional
• Earned Value Management Optional
• Financial Industry experience Optional
• Project Management Professional (PMP) Preferred
Skills and CertificationsBest,
Fastest,
Cheapest
March 9, 2017 22Beeline.com Confidential & Proprietary 22
Note: Process assumes post-submission activities (interview scheduling, offer, onboard) stay the same as today
Defying Tradition Proactive Process for Same or Better Quality,
Faster, and Cheaper
1-2 day(s)
Build Talent
Community
Beeline builds a talent
community, automates
marketing and sign up
Pre-Screen
& Engage
Beeline automates
pre-screening, stays
connected with talent,
updates profiles
Receive &
Self-Source
Submit
Candidates
Beeline finds, ranks, and
presents potential
candidates, and notifies
select candidates
Candidates apply online
and are automatically
submitted into VMS
1 2 3 4
March 9, 2017 24Beeline.com Confidential & Proprietary
Click to edit Master title style
Seamless IntegrationProgram teams and managers see cloud sourced
candidates instantly
March 9, 2017 27Beeline.com Confidential & Proprietary
For more information
New Self-Sourcing eBooks
Are you looking for better, quicker
ways to source the right talent at the
right price? See how our proactive
recruiting process can save you time
and let you focus on filling your
openings, not filtering unqualified
applicants.
Find out how easy it is to source the
skilled, pre-vetted talent you need—
faster and at a significant savings.
beeline.com/sourcing
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