Self-Service Business Intelligence How you could use it in your day-to-day life Gogula Aryalingam Senior Architect – Data Analytics
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Self-Service Business IntelligenceHow you could use it in your day-to-day life
Gogula Aryalingam
Senior Architect – Data Analytics
About Gogula
Senior Architect – Data Analytics
Heads the Business Intelligence practice at Brandix i3
Microsoft MVP – Data Platform
PASS Regional Mentor – South Asia
Blog: http://dbantics.com
Twitter: http://twitter.com/gogula
LinkedIn: http://www.linkedin.com/in/gogula
Have you heard of Business Intelligence?Do you know what Business Intelligence is?Have you worked with Business Intelligence?
Business Intelligence (BI)
Raw data Meaningful &
useful information
Transform
Analyze
Make
effective decisions
Tools &
Techniques
Business Intelligence (BI)Heterogeneous
data sources
Extract,
Transform
&
Load
Data Warehouse/
Data Marts
OLAP/Cubes
Visualizations/
Reports
Dashboards/
Scorecards
Traditional BI (also: Corporate BI, Enterprise BI)
Historical data (Various sources) → Data Warehouse
Periodically updated
Weekly (Weekend-ly)
Nightly
Hourly (In recent times)
Provides
Hindsight (via Reports, Dashboards, Scorecards)
Sometimes Insight (via Data Mining) and Forecasting
Traditional BI (also: Corporate BI, Enterprise BI)
Expensive (Hardware, Software)
Specialist/IT built
Used by:
Top level management
Certain business users
In a lot of cases not used at all
Problems
Building a BI solution takes ages (sometimes 2-3 years)
Things change
IT (or someone else) builds it for you
Fixed/Pre-decided reports
You want more? You wait
*Source: Gartner
More than 70% of BI projects fail*
Winds of Change
A new breed of business user
Technical/Non-Technical
Wants:
To gain insight through data discovery
To mashup data from various sources (including public domain)
To access data without going through IT
The tools to do all this
Winds of Change
Bosses with Gadgets
Non-Technical
Wants:
Access to Data on the Go
“I want to see it on my iPad!”
Self-Service Business Intelligence
Characteristics
Users are self-reliant
Allows access to data with minimum/no IT intervention
Allows users to bring in their own sources
Allows for data discovery
Allows for sharing/collaboration
Agile
Not a replacement for Traditional BI
Makes use of traditional BI (wherever feasible)
Scenario
Sales history and product info in cubes (traditional BI)
Month long ad campaign – data on new CRM system
You need to
Analyze sales against ads – for effectiveness
Analyze sentiments expressed on Twitter and Facebook about ads
DEMO
Livestock Slaughter Statistics in Sri Lanka
Aftermath
Share findings with peers/boss
Collaborate
Make effective decisions
Using self-service BI in your day-to-day life
Self-service BI tools allow you to connect virtually any type of data source
Use it to:
Get insights of your utility bills at home
Get an idea of how your campaigns are faring
Get an overall understanding of your project progress
The uses are limitless
Thank you
Further References:
A definition of Self-Service Business Intelligence
Q&A on Self-Service Business Intelligence
Try Self-Service Business Intelligence using Power BI:
Tutorial: Facebook analytics using Power BI Desktop
Guided Learning
No animals were subject to harm in the making of this presentation
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