Self Publishing Using Lulu.com

Self PublishingUsing Lulu.com

Cindy Selensky FosterNovember 2007

Publishing Example• 300 page book• 6” x 9” Landscape• Color Cover• B&W pages• “Perfect Bound”• 150 sheets of paper• Price Comparison

• 1 Copy• 10 Copies

• Turn-around time?• Distribution Cost?

Publishing House

• 1-10 copies not an option• Minimum copies 100-250, some as

high as 1000 copies 1st run• Publishing cost author’s responsibility• Distribution costs ???• Turnaround – 3 months or longer

Do It Yourself• Electronic File or Manuscript• Computer• Printer or scanner• Paper• Lots of Ink• Paper Cutter• Stapler• Cost ????• Turnaround ???• Distribution – ?? hand delivery, USPS, UPS

Ancestry Press

• Electronic file • Submit via website• Hard leatherette cover – 2 line stamped title • Currently maximum 100 pages• 1 (100 pg) copy - $59.95• 10 copies - $506.52• Turnaround – 2-3 weeks• Distribution – by Ancestry.com

FedExKinkos*• Electronic file or manuscript• Submit via website or deliver to store• Comb or coil binding w/clear plastic cover

• “Perfect Bound” not available

• 1 copy - $28.26 (includes tax)• 10 copies - $202.58 (includes tax)• Turnaround - 1-3 days• Distribution – ?? hand delivery, USPS, UPS

*Price Quote 11/3/07

www.Lulu.com• Electronic file • Submit via website • Multiple binding options• Color Cover, B&W pages• 1 copy - $15.54 (includes tax, shipping) • 10 copies - $125.67 • Turnaround – 7-10 days• Distribution – Lulu.com

Cost Comparison

Copies FedExKinkos Lulu.com Savings1 27.74 15.54 56%

10 197.38 125.67 63%

About Lulu• Privately held RTP company, launched 2002• Web based• Not a publisher• Allows creators to publish text and multimedia

1.2 million registered users • 15,000 new registrations/week • Receives more than 3M unique visitors/month• Offers > 235,000 titles • Publish > 4K new titles/week• Creators earned million in royalties

10 Steps to Publishing With Lulu 1. Create an Lulu account2. Select Dimensions and Binding3. Download template & Write book 4. Publish! Upload Book5. Download & Examine Book6. Make any changes (repeat steps 4, 5) 7. Design or Select Cover design8. Determine distribution, set royalty9. Marketing – set up10. Collect quarterly royalty checks

www.lulu.com

1. Create an Lulu accounthttps://www.lulu.com/register.php

2. Select Dimensions and Bindinghttp://www.lulu.com/en/help/book_faqs#paperback_printspecs

Paper Detailshttp://www.lulu.com/en/help/book_faqs#paperback_printspecs

3. Download Template & Write Bookhttp://www.lulu.com/en/help/book_faqs#paperback_printspecs

4. Publish! Upload Bookhttp://www.lulu.com/en/products/

5. Download & Examine Book

6. Make Document Changes

7. Design or Select Cover Design

Cover Options: Themes

Cover Options: Background and Pictures

8. Determine Distribution, Set Royalty

9. Marketing - Distribution

Optionally: Purchase ISBN

• You cannot change the title. • You cannot change the binding type. • You cannot change the trim size. • You cannot change the interior color. • Adding, removing or moving text • Adding or removing chapters or an index • Changing the sequence of chapters • Dramatically changing your cover design

Adding, removing or moving text

http://www.lulu.com/en/help/isbn_faq#isbn_benefithttp://www.lulu.com/en/help/distribution_faq#distro_requirements

Amazon.com

WorldCat.orghttp://www.worldcat.org/oclc/70945364&referer=brief_results

Google Book Search

10. Collect Quarterly Royalty Checks

$ ☺

Additional Lulu Publishing Options

• e-Books• Brochure• Calendar• CD/DVD• Artwork• Digital Media• Photo Book

Question?

Cindy Selensky [email protected]