Self Promotion

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Jodie TarletonSemester 1 PortfolioFash20031

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Self Promotion

Promote yourself. Sell yourself. Who are you? This is a process that I have been working on in order to create a brand for myself. It’s definitely

a difficult and self-indulgent task, but pretty fun once you see the end product. It covers what my preferences are for everyday life, my favourite

things to do, see, eat ... pretty personal, all the way to a constructed business pack with my own logo, visual CV, Business cards and more, along with

the journey of how I got there. Nothing turns out right the first time round.

Self Promotion

We were asked to create an A3 board based around our 10 favourite things. This varied from our favourite food, to our favourite location. It was fun to create a visual were the content varied from noodles and oversized knitwear, to street signs from the West Coast of America.The 10 chosen favorites are all integrated together, creating quite a concise and fitting design. I have scanned in the majority of the content and used Photoshop manipulation to create the almost worn, sketched aesthetic. This, essentially, is exactly what I am like.

Wha

t am

I lik

e?

Self Promotion

I created a mood board, gathering imagery that I felt could act as a starting point for my self promotion. I have always had an underlying interest in America as a country and the bold, block like graphics that I was faced with when travelling around both the East Coast and the West Coast during Summer 2012. Parrelel lines, blocked font, monochromatic tones and colour pops were the base concepts for my own branding and self promotion.

I began to collect imagery that I was drawn to via Pinterest, in terms of; font, colour and overall designs that I liked. A common theme occured with each image that I was pinning to my “branding” board, and I feel that this is evidant in the way I have displayed the images on this page. My instincitve taste towards clean lines, monochromatic palettes and slight hints of active colour is an aesthetic that I am going to persue with the continuation of my self promotion.

Self Promotion

After experimenting with various fonts, manipulation tools and design ideas, I came to the conclusion that my logo needs to be kept basic. The more I tried to over complicate the design, the more the design lost its versatility, and this is not what I wanted. As seen on the previous page, I tried to create a logo with an NYC sidewalk in the background of the circle, even though I am fond of this idea, it doesn’t work with a logo. I am thinking of bringing this concept into my business card, but I will work on that further into my self-promotion design. I want my logo to be kept minimal in its design but vibrant through its colour, hence the use of the horizontal yellow line. The joining J and T with one letter being of a lighter grey is the finalised logo choice, as it fits in with the clean, blocked aesthetic that I was originally aiming for.

I began creating a logo with the mind-set of using my initials, JT, and to represent the T, I would use a cross motif. I played around with this in various ways, attempting to make the two letters join in a fluid motion. This proved difficult and made me re-think my initial concept of using the cross motif. I did however like the black and yellow together, a colour pair that I then took forward onto my next design.

I then began to incorporate my middle name “Lee” into the logo design, but I soon began to question the significance and importance of my middle name within my self promotion. After this discovery and patch of design block, I continued to focus on the two letters J and T .

Self Promotion

I have always had an interest in Fashion events and events management, along with a desire to work within the print industry. 1883 is a magazine I have followed since it began, which is why I have tailored my cover letter and CV as if I was applying for the role of an intern in the marketing and events department of 1883 magazine. I have addressed my cover letter to Alicia Tomlinson who is head of this department.

Self Promotion

Self Promotion

The initial concept for my business card was to have the white lines acting as a crossroad junction, as you would see on the streets of New York. The idea in my head seemed a lot more viable than when I began to design it, and once I started to experiment with the design it proved difficult and didn’t look how I had previously expected. I then continued to experiment, and continued to incorporate the aspect of horizontal lines. This is how I came to the design of my final business card, with my first name in capitals on the front of the business card, lined up in sync with each other. The back of the card was always supposed to be simple which is why I have only included my logo as I feel that this symbol is strong enough standing alone.

The measurements for my business card will be the standard measurement of 85mm by 55mm and will be printed on uncoated, 250g card.

Self Promotion

In terms of displaying my work and design aesthetic I have both an online portfolio and a blog. My cargo collective online portfolio is an area solely for potential employers, it gives me an opportunity to showcase projects that I have been working on, and most importantly, show the end product. I have kept the layout very simplistic, with just a small image giving a taster of each project with a header description. I have also linked my cargo collective to my ISSU portfolio where I continue to upload any presentations that I have created as this shows potential employers a visual of how I communicate verbally when giving a presentation. My blog has more of a personal approach and has a real focus on my taste when it comes to fashion and design. I give my readers a mix of my personal style but also updates on new designers who I have come across.

http://cargocollective.com/jodieleetarleton

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During Summer 2012 I flew to Fryeburg Maine to work as an Art & photography teacher for 12 weeks. As an individual I have a love for travelling and wanting to see and experience as much of the world as I possibly can. I had been to America prior to this trip, but never to the kind of America that I was indulged in for my whole summer, this America was a small, remote town,

far removed from the tourist, aspirational America I had always loved. I was engrossed in every aspect of art, design and production in this job role, giving me a chance to not just stick to the design aspect of photography and art direction, but

also to develop my event management skills by assisting to organise productions and events. I came away from this job role with a much wider eye, all of my skills had developed further from communication to design, and it only certified my desire to one day work in the USA.

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Data VisualisationThis section of my portfolio is a series of tasks that we were set in relation to data visualisation. It was a series

of three separate mini projects were we were to display our idea in a tangible way in response to the

brief. For task 1 I picked my four most worn and favourite possessions. With these possessions I arranged and displayed them in a way that represented myself and then photographed this to create a series of images. Task two then branched off from this with the idea of then making these still

objects into a moving motion, taking it that step further. For task 3, a numerical piece of data had to be chosen, from that I then had to decide how i would represent this statistic in a stylistic manor.

01Task

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Task 02

DrowningThis mood board is to indicate how I would create a moving motion from my four selected possessions. The necklace would act as a hypnosis swing throughout the short film, with a newspaper acting as a flipbook from beginning to end to symbolise the newspaper print bag that is in the first set of images. The way that the shirt would be symbolised is shown through the Hermes advertisement were it is floating into the air, this is exactly how the shirt would be brought in to the film, by floating in mid air after being thrown. The tones used would be mysterious at first with dark colours then flowing into light pastels to introduce the shirt.

All Walks competition

All Walks Diversity Now is a competition that I have been working on throughout this semester. In association with I-D magazine, All Walks aims to change the ideals of beauty and push boundaries within the fashion industry. As a Fashion Communicator it is my role to create positive messages about body image and individual beauty, and I have done this by conducting a photo-shoot and composing a piece of journalism, which will be entered into the nationwide competition for I-D magazine.

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Inspirational images: Tom

Ford for Vogue Italia “La Panthere Rose”/ Reincarnation of Saint Orlan/ Jake &

Dinos Chapman blow up dolls/ Alm

odovar’s ‘The skin I live in’

“The changing face of beauty” is an image we created in a team of 5. In relation to the All Walks brief, we aimed to challenge regular notions of beauty. For the photo-shoot we had to take inspiration from a historical reference point, our reference point was the Artist Orlan. Orlan is an artist who alters her body and identity in the name of her art. Physically receiving surgical procedures to recreate specific looks from historical icons. We chose to recreate an image of Orlan titled “The Reincarnation of Saint Orlan, with our message being that in this age of being constantly bombarded with artificial and unrealistic imagery, individuals are striving to achieve this look of perfection and ideal notion of beauty. What makes surgically altering body parts and undergoing life-threatening operations an ideal? This is the issue we struggled to understand.

All Walks competition

RoleReversal

Fashion is cyclical, and cyclical is the phrase I am using to describe this sudden boom of role reversal in fashion advertising. High fashion brands are using male faces to sell womenswear garments, and women’s faces to sell menswear, all in aid of the “androgynous” look. The androgyny look is nothing new, as many are aware, it has become popularised since Coco Chanel created the trouser suit for woman, along with cutting her hair and so on. I wont continue with the history of this trend, but what I will do is look into why there has been a sudden rise in androgyny, and why the incorporation of sexuality has come into it, purely to gain shock factor for chosen brands, when in reality, all we are doing is making a craze over a trend that began over 80 year ago. Yamamoto was quoted in 1983 saying, “More and more women are buying my men’s clothes”. It was being recognised even then that the gap between male and female was becoming insignificant and therefore the designs that designers were producing should be wearable for both sexes. Tastemakers such as Grace Jones were amongst many who believed the term male and female was simply just a word, and that fashion and even advertising should not revolve around such an intangible phrase. Since 2009 the media has made headlines when brands like Givenchy used transgender model Lea T for their advertising campaign, when Gaultier casted male model Andrej Pejic for his 2011 Spring Haute Couture show and when most recently Casey Legler is now the first official women to be signed exclusively to model menswear.

Continuous articles have been reverberated at how shocking, and out of the norm this choice of advertising is, when in truth there is not a lot of shock to it, as the gender gap has been closing and almost irrelevant for so long. I find the term androgyny overused, even more so to this present day. Saint Laurent have female Saskia De Brauw as the face of their menswear campaign for 2012, the brand has said that their garments are suitable for both genders now in an attempt of a re-branding strategy [May I remind you that this was a phrase used by Yamamoto thirty years ago]. I can only begin to think that not only do designs go round in robotic circles, but so does advertising. It is almost refreshing to watch the Japanese designers take the lead in the fashion world, and look back into the history of brands such as Yahoji Yamamoto and Comme De garcon, to understand how important it is to create your own individuality and that trying to create a media buzz by simply casting a model out of the western social norm is not going to gain a brand any further recognition or respect. I hope this trend doesn’t continue to erupt as the shock factor will become transparent and the concept will become tedious.

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Jodie Tarleton

Sem

este

r 1

Visual Portfolio