Self Promotion

How to Market and

Promote Yourself

We Are All Marketers Whether you recognize it or not you are

marketing yourself everyday

If you want to help as many people as you can, marketing is key

If you want your clinic to be known as a CENTRE of EXCELLENCE, marketing will have to play a big role

Find Your Purpose

Why are you in your profession?

What motivates and drives you to work in your field?

Why you do something is justas important as how you do it?

Do You Have Written Career

Goals?

Change In Mindset Stop thinking of yourself as an EMPLOYEE

Instead, think of yourself as a BUSINESS that you want to market – Shift to Entrepreneurial Attitude

Change In Mindset

Talent and education will no longer guarantee success- lots of people with talent and education

Key to success - ability to market & promote yourself

Change In Mindset Not suggesting that talent and education is not

important

If no one is AWARE of your education and talent how will you help people and earn a living?

This is why MARKETING YOURSELFis so IMPORTANT

What’s Your Value? How are you going to make yourself more

valuable to your patients & to the clinic?

What makes you different/unique from other people in your field?

What BENEFITS do you offer to make yourself standout? ADDED VALUE to patients lives

Professional Image Think of yourself as a PRODUCT

How will you package yourself?(dress, talk, act, expertise)

What do you want to be known for, how do you want to be perceived by your piers and the public?

7 Things You Can Do to Market Yourself

#1 Become An Expert

Experts Attract Attention

Pick a subject area and study it to become an expert

Market and Promote your expert knowledge

Provide informative, educational information

#2 Public Speaking

Great Way To Get Noticed

Showcase your knowledge and expertise

Effective at building your credibility & professional image

Talk to High school teams, community groups, organizations, business assoc.

#3 Networking

Join Groups/Organization

s Research & make a list of groups you can join

Focus on groups whose members you want to offer your services to or showcase your expertise

#4 Community Involvement

Volunteering

Charity events, community clubs, local teams, board member

Seek out opportunities to volunteer

#5 Social Media

#6 Ask for Referrals

Referral Sources

Friends, family, past patients

Centre of Influence (i.e. Doctors, Dentists, other medical professionals

#7 Build a Database

Collect Contact Info

Name, phone #, email address, birthdays, occupation, sports/hobbies

ACT, OUTLOOK, PLAXO.com,EXCEL, ACCESS

ConclusionConclusion Practice Practice “LIFE –LONG LEARNING”“LIFE –LONG LEARNING”

Make a commitment to continually improve your Make a commitment to continually improve your skills and knowledgeskills and knowledge

Adapt a Marketing MindsetAdapt a Marketing Mindset

ResourcesBooks

1. Secrets of Power Marketing

2. Think and Grow Rich

3. Duct Tape Marketing

www.Blogger.com

www.WordPress.org

www.MarketingCoaching.ca

Thank You!