Selected business article

Selected Business Article

Davin-Kyle Thompson Professor Klinkowstein

What the sleep doctors won’t tell you

http://www.bbc.com/capital/story/20140902-how-to-pull-an-all-nighter

• “Bank” enough sleep before late night study

Davin-Kyle Thompson Professor Klinkowstein

• Eat a high protein diet

Davin-Kyle Thompson Professor Klinkowstein

• Naps before and after are recommended

Davin-Kyle Thompson Professor Klinkowstein

Activity for Ethnographic Observation

Davin-Kyle Thompson Professor Klinkowstein

Document productivity late at night.

Ethnographic Research, Observing Students Studying Late at Night

Davin-Kyle Thompson Professor Klinkowstein

Ethnographic Research, Observing Students Studying Late at Night

Davin-Kyle Thompson Professor Klinkowstein

Ethnographic Research, Observing Students Studying Late at Night

Davin-Kyle Thompson Professor Klinkowstein

Ethnographic Research, Observing Students Studying Late at Night

Davin-Kyle Thompson Professor Klinkowstein

Ethnographic Research, Observing Students Studying Late at Night

Davin-Kyle Thompson Professor Klinkowstein

Ethnographic Research, Observing Students Studying Late at Night

Davin-Kyle Thompson Professor Klinkowstein

Ethnographic Research, Observing Students Studying Late at Night

Davin-Kyle Thompson Professor Klinkowstein

Ethnographic Research Observations

Davin-Kyle Thompson Professor Klinkowstein

• Students tend to move around a lot

Ethnographic Research Observations

Davin-Kyle Thompson Professor Klinkowstein

• Candy is snacked on most heavily

Ethnographic Research Observations

Davin-Kyle Thompson Professor Klinkowstein

• Students tend to “multi-task”

Ethnographic Research Observations

Davin-Kyle Thompson Professor Klinkowstein

• Phone is put away by more productive students

Ethnographic Research Observations

Davin-Kyle Thompson Professor Klinkowstein

• Bright lights are used

Ethnographic Research Findings

Davin-Kyle Thompson Professor Klinkowstein

Late night studying is not the best setting

for work, however with pressure and

planning it can be executed effectively

Ethnographic Reading Summary

Davin-Kyle Thompson Professor Klinkowstein

Ethnographic Research –Who are the users?

• Ethnographic research is broadly defined

Ethnographic Reading Summary

Davin-Kyle Thompson Professor Klinkowstein

Ethnographic Research –Who are the users?

• Quantitative ethnographic research can challenge statistics

Ethnographic Reading Summary

Davin-Kyle Thompson Professor Klinkowstein

Ethnographic Research –Who are the users?

• Idiosyncrasies and minute details trump averages and generalities

Ethnographic Reading Summary

Davin-Kyle Thompson Professor Klinkowstein

TSA Checkpoint Evolution

• Shifting focus those with hostile intent is goal

Ethnographic Reading Summary

Davin-Kyle Thompson Professor Klinkowstein

TSA Checkpoint Evolution

• Calm the process down to ensure hostiles stand out

Ethnographic Reading Summary

Davin-Kyle Thompson Professor Klinkowstein

TSA Checkpoint Evolution

• The overall experience would now encompass a human-centered approach

Ethnographic Reading Summary

Davin-Kyle Thompson Professor Klinkowstein

Going Deeper, Seeing Further

• Corporate ethnography can provide strategic insights into complex issues

Ethnographic Reading Summary

Davin-Kyle Thompson Professor Klinkowstein

Going Deeper, Seeing Further

• Finding persistent patterns among people with varying perspectives and experiences

Ethnographic Reading Summary

Davin-Kyle Thompson Professor Klinkowstein

Going Deeper, Seeing Further

• Corporate ethnography will be able to uncover opportunities that mutually benefit every member of society