Selected article presentation

Selected Business Article

Can social media get you fired?

http://www.bbc.com/capital/story/20130626-can-social-media-get-you-fired

Caitlin Chartier Professor Klinkowstein

Caitlin ChartierCaitlin Chartier Professor Klinkowstein

Summary

Good for establishing a presence as an expert.


Summary

Too much personal information has a bad connotation.


Summary

Inappropriateness leads to loss of job.


Setting / Activity for Ethnographic Observation

Randomly search 15 student’s posts on Facebook, Twitter, and Instagram


Scouting Image for Ethnographic Research


Ethnographic Research, Student’s Facebook, Instagram, and Twitter














Ethnographic Research Observations

Only 6 of the 15 students showed inappropriate behavior on their social media accounts.


Most inappropriate behavior that did happen included cursing, especially the use of the word “fuck.”



Another trend was posting pictures with alcoholic beverages in hand.



Many students admitted to deleting inappropriate posts recently, before colleges could see them.



Students with inappropriate posts “don’t care” and did not feel the need to delete them.



The biggest problem was the excessive amount of posting on all three social media websites.

Ethnographic Research Findings


Ethnographic Reading Summary

Going Deeper, Seeing Further: EnhancingEthnographic Interpretations to Reveal More Meaningful Opportunities for Design

There are10 ways that corporate ethnography gets deeper and more valuable insights.




Analogous cases help magnify details that could have been disregarded.



Try to directly involve customers in more open and collaborative ways.



Ethnographic Research- Who are the users? How do they operate within their cultures?

Ethnography is "the study and systematic recording of human cultures.”





Research produces the ability to understand in-depth user contexts.




Different from market research, which finds averages and generalities.


TSA Checkpoint Evolution for Transportation Security Administration

TSA will now focus on explosives and people with “hostile intent.”





IDEO designed a solution that calmed the environment of the checkpoint.




Security and passenger experience improved because hostile intent because hostile intent became more visible.


Proposal for an Innovative Business

Using custom design data filters to clean social media by extracting curse words in posts and alcohol in pictures.


Resulting posts will be monitored each day and send alerts when days have too many posts.



Applications include job, internship, and college applications, and appropriate communication between peers and family.



Tagline Research

1. Just Do It (Nike)2. Connecting People (Nokia)3. Got Milk? (California Milk Processor Board)


New Tagline

Got Filth?


Raw Background Images


Blurred Background Images


Image and Tagline Study


Infographic Elements


• App will remove• Alcohol from pictures• Curse words from posts• Will result in clean accounts• Users can now apply for college and jobs

Infographic Sketches






Infographic for Business Pitch


Selected article presentation

Design

students facebook

inappropriate behavior

meaningful opportunities

social media accounts

social media websites

inappropriate posts

collaborative ways

designthere are10 ways