Selas Turkiye Social Media Used By Some Leading Brands Excerpted

How Brands use Social Media

Case Studies

Engagement models of some leading brands

Starbucks

• Retail Industry

• Annual Revenue:– 123 Billion USD

• Daily Unique Visitors:– 500,000

• SM Strategy:

– Understand how each channel provides a different dimension of engagement

– Centralize Coordination

– Find champions who can explain and mitigate risk

Starbucks

• Community Site: MyStarbucksIdea.com - where people submit , comment on, and vote for their favorite ideas

• Social Network: Group on Facebook: 3.5 Million Members

• Microblogging: Twitter, 250,000+ Followers

Toyota

• Automotive Industry

• Annual Revenue

• Daily Unique Visitors

• SM Strategy– Be in it for the long haul

– Pick channels carefully

– Spread engagement to employees beyond the social media team

Toyota

• Video Sharing: YoutubeChannel

• Microblogging: Twitter

• Blog: Priuschat.com Toyota provides access, information and support.

• Social Network:– Pages on Facebook

• Prius

• Lexus

SAP

• Information Technology

• Annual Revenue

• Daily Unique Visitors

• SM Strategy– Open the platform to anyone and everyone

– Encourage employees to tap into social media to get work done

– Engage in new channels where people already are

– Support engagement as an extension of the company culture

SAP

• Community Network: SCN (SAP Community Network)– 6 years old, 1.7 Million Users– Blogs, Discussion Forums, Wikis– 2/3rd contributors are customers, thought leaders, analysts and partners from

the SAP ecosystem

• Microblogging:

– Twitter: 8 Official Accounts, more personal accounts managed by SAP employees, partners, analysts

Dell

• Information Technology

• Annual Revenue

• Daily Unique Visitors

• Social Media Strategy– Be conversational from the start

– Make social media part of the job, just like email

– Modularize and synchronize content across channels

Dell

• Community Site: – Ideastorm – an idea generaton hub

• Blog: Direct2Dell

• Microblogging: Twitter

IKEA

• Retail Industry

• Annual Revenue: – 350Billion Euros

• Daily Unique Visitors:

– 400,000

• SM Strategy:

IKEA

• Social Network:– Group on Facebook:

• Everytime I go to IKEA I steal the little wooden pencils, 23,196 Members

• Community Site: IKEA Friends website

• Video Sharing: http://tv.ikea.se

• Blogs: – IKEAFans

– IKEA Hacker (Ideas from fans)

– Flatpack Ohio (Fan Website)

IBM

• High Tech Industry

• Annual Revenues

– > 100 Billion USD

• Daily Unique Visitors

– 500,000

• SM Strategy

IBM

• Wikis: Developerworks

• Virtual World: Rational Software Development Conference Business Center

• Presentation Share: IBM Social Computing Guidelines

• Social Network: R-Heroes

• Online Video: From Mr.Fong

• Podcasting: Podcast Series, My developerWorks

• Microblogging: Twitter, 2512 Followers

• Forums: My developerWorks: Forums

• Blogs: IBMers' blogs: (> 125 Corporate Blogs)

Ford

• Automotive Industry

• Annual Revenue:

• Daily Unique Visitors:

• SM Strategy

Ford

• Wiki Site: Where are the Joneses?

• Microblogging: Twitter, 11397 Followers, 1751 Updates

• Social Network:– Facebook Group: Where are the Joneses? 388 Members

– Facebook Page: Ford Drives U, 6944 Fans

• Blogs: The Social Media Marketing Blog by Scott Monty

Delta Air Lines

• Airlines Industry

• Annual Revenues:

• Daily Unique Visitors:

• SM Strategy:

Delta Air Lines

• Social Network: Page on Facebook: Delta's Force for Global Good

• Blog: Under The Wing

• Microblogging: Twitter, 7898 Followers, 30 Updates

• Video Sharing: YouTube Channel, 47 Videos, 1923 Subscribers

• Photo Sharing: 2 Flickr Accounts, >1550 photographs

Coca Cola

• Consumer Goods Industry

• Annual Revenue:

• Daily Unique Visitors

• SM Strategy

Coca Cola

• Blog: Coca-Cola Conversations

• Video Sharing: YouTube Channel: 12 Videos, 1092 Subscribers

• Online Video: The Extreme Diet Coke & Mentos Experiments

• Social Network: – Facebook App: Coke Tag (widget for sharing links)

– Facebook Page: Sprite Sips, 2797 Fans

• Virtual World:

– YouTube Channel: Virtual Thirst (Ideas submitted by users for Second Life experiences, 13 Videos

Rubbermaid

• Consumer Goods and Services

• Annual Revenue:

• Daily Unique Visitors:

• SM Strategy

Rubbermaid

• Bookmarking: StumbleUpon, 124 Favourites, 32 Reviews

• Online Video: YouTube Channel, 45 Videos, 34 Subscribers

• Reviews /Ratings: Section on website

• Blog: Rubbermaid – Adventures in Organization

• Photo sharing: Flickr Account, 473 Photographs

• Social Network: Facebook Page, 359 Fans

• Content Aggrn: FriendFeed, 354 Subscribers

• Microblogging: Twitter, 4551 Followers, 1774 Updates

Detroit Pistons

• Sports

• Annual Revenues

• Daily Unique Visitors

• SM Strategy

Detroit Pistons

• Video Sharing: YouTube Channel, 121 Videos, 262 Subscribers

• Microblogging: Twitter, 6507 Followers, 1032 Updates

• Social Network: » Posting Up: The Official Social Network of the Detroit

Pistons

» 10660 Members

» 1880 Photographs, 342 Videos, 78 Audio Files

» 36 Games, 985 Blog Posts, 30 Groups

» 6 Forums with around 5000 posts

Luxor Hotel

• Travel

• Annual Revenue

• Daily Unique Visitors

• SM Strategy

Luxor Hotel

• Blog: Luxor Insider

• Microblogging– Brightkite, 8 Friends

– Twitter, 7838 Followers, 2820 Updates

• Social Network

– Facebook Page, 5011 Fans

– Facebook App, 799 Fans

– MySpace Page

• Video Sharing– 2 YouTube Channel, 26 Videos, 64 Subscribers; 38 Videos, 105 Subscribers

– Vimeo Channel, 7 Videos

• Photo Sharing: Flickr, 117 Photographs

• Content Aggregation: FriendFeed, 50 Subscribers

• Widget: Beam (on desktop and connects you to exclusive VIP deals for FREE)

Overdrive Interactive

• Advertising and Marketing

• Annual Revenue

• Daily Unique Visitors

• SM Strategy

Overdrive Interactive

• Social Network– MySpace Profile, 22 Friends

– Facebook Page, 322 Fans

• Blogs: – Driving Forward: A blog for e-marketers

– Driving Forward: Stats for e-marketers

• Microblogging: Twitter, 2154 Followers, 1791 Updates

• Photo Sharing: Flickr, 487 Photos

Wal-Mart

• Retail Industry

• Annual Revenues:

– 400Billion USD Revenues

• Daily Unique Visitors:

– 500,000

• SM Strategy

Walmart

• Social Network

– Private: Elevenmoms

– Facebook Page, 14534 Fans

– Facebook Group, 1238 Members

• Blogs– Checkout

– The Wal-Mart Watch Blog

Telecommunications

• Embarq – Internet, Digital TV

– Video Sharing: YouTube, 54 Videos, 739 Subscribers

– Microblogging: Twitter, 462 Followers, 1059 Updates

• Telstra – Mobile, Home Phone, Internet, TV– Video Sharing: YouTube Channel, 17 Videos, 58 Subscribers

– Microblogging: Twitter, 1582 Followers, 2731 Updates

– Community Portal: Now We Are Talking

• Global Crossing – IP Convergence– Blogs: Ask. Listen. Act. Learn. Insights and Opinions from Global

Crossing

Telecommunications

• Nortel – Data Communications– Microblogging: Twitter, 1569 Followers, 458 Updates

– Video Sharing: YouTube, 123 Videos, 220 Subscribers

– Blogs: Nortel Blogs (4)

• Ericsson– Podcasts: Telecom Report Podcasts

– Blog: Televisionary Blog

• Mobile Heights – Mobile Communications Innovation– Crowdsourcing: Social Suggestions