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Kelsey Jones | Your Media Guests and Audience Are Your Best Social
Network
● 7 years of marketing and PR experience● 11 years of journalism and editing experience● Responsible for:
● SEJ’s entire content strategy ● Marketing Nerds podcast, which averages 1,000-2,000
downloads per episode (and growing)
@wonderwall7
Why Should You Care About Guest and Audience Networks?
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
1. Birds of a Feather Flock Together2. Build community3. Organic Growth
Do you have a podcast?1. No2. No, but I'm planning on
it3. Yes
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
@wonderwall7
Offer click to tweets for guests.clicktotweet.com
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Send guest a link when episode is published.
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Tag guests in Social Media Sharing.
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Ask them for recommendationsfor future guests.
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Ask guests for recommendationsfor future guests.
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
Where do you get new podcast guests?1. Ask people in my network2. Cold pitch people I look up
to3. From referrals or word-of-
mouth
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
@wonderwall7
Link to mentioned resourceson your website and/or Twitter.
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Track Referral Sources.
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Repurpose Content
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
How Does Repurposing Content = Advocates?• Makes it as easy as possible
• Don’t Make Me Think by Steve Krug• Can they share with their eyes closed?
• Different options suit all types of learners• Going above and beyond makes you stand
out:
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Repurpose Content• Transcribe audio or videos into long-form blog
posts using a transcription service like Rev.com
• Translate podcasts content into webinars:• More interactive format• Focus on just one area• Bring in other experts
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Use an easy-share podcast platform.
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
Make Interaction as Easy as Possible
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
@wonderwall7
3 Takeaways
Kelsey Jones | Harnessing The Networks of Your Podcast Guests &
Audiences
1. Let your guests promote your podcast
2. Make sharing as easy as possible
3. Repurposed content reaches more people
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