Seeketing Research (English)

Seeketing

Seeketing

Knowledge from users behavior improving:Acquisition/ Redemption / Loyalty / Sales

Cross-media Cross-Screen

CDTI

:::[(Researching to solve current issues of advertisers)]:::

ComscoreAnalyticsComscoreAnalytics

CrossmediaTechnology

BehaviorOptimization

Pay

Each Brand, each product or service will have its App or WebApp

iMob, iAd

iMob, iAd

??

??¿ How to improve my App WebApp ?

¿ How to monetize my Apps ?

1. ¿ How to measure

advertising effectiveness in

crossmedia campaigns?

2. ¿ How to analyze cross-media, cross screen audience?

3. ¿ How optimize?

iGRPiGRP

¿ How to know offline sales generated by online advertising?

??

??

:::[(Added value through our SDKs and Saas tools)]:::

¿How to analize cross-screen audience?Automatic behavior analysis (SETS SDK)

¿How to optimize advertising budget and generate traffic to point of sale (offline or online)?Smart & Optimize Mobile advertising (REFS SDK)

¿How to measure effectiveness of crossmedia campaigns?Crossmedia advertising effectiveness measure (iGRP SDK )

Usage and behavior patters of interaction with Banners, Landing, MiniSites, Full WebSites, mobile Apps (iOS, Android), facebook Apps, PDF and with a inStoreWifi even.

Recording geolocalized in time and space user interaction (how long time have seen every visual object of any landing, webpage, App)

Our algorithms can obtain automatically more information (depending on the web or App functionallity):- Where they work, where they live, leisure activities- Interests, preferences, tastes, consumer and competition information .- Gender, age, other- Quality and effect level of exposure (impressions) and overexposure - Consideration and engagement- Level of interaction with each element (not sent forms)- Level of knowledge and desire on our product- Potential customers generated- Sales made

:::[(SETS SDK Automatic behavior crossmedia analysis)]:::

SETS SDK is an automatic usage and behavior patterns extractor system

There where SETS is included we obtain:

We obtain usage patterns and behavior of user interaction with Banners with the website where you insert the banner, with Landing itself, or Web Site with Mobile App and a PDF.

• Lets know the effectiveness of each vehicle/media: Engagement, consideration ...

• Optimizes webs, landings or Apps: know how many forms do not end up being sent and why, know that parts are not readed / visited / used.

To provide the full history record of user interaction with all the vehicle or media there where SETS SDK is included:

• Measure how many visits / sales of a website or online store traffic generated by each source (banners, landings, websites, portals, Apps, PDFs).

• Measure how many visits / sales came to a physical point of sale or how many people have seen our offline advertising (print, TV), and know how many of they have seen each traffic source (banners, websites, Apps). To do this, user should visit our websites or use our apps in the store or at the time of seeing offline advertising. For example to access an instore promotion or information, or to interact with an interactive ad on a billboard

With Sets you can optimize campaigns vehicles/media :

:::[(SETS SDK Automatic behavior analysis)]:::

Integración de campañas offline, online y mobile (campañas de publicidad cross-media eficaces)

Herramientas de análisis de audiencia y optimización de publicidad

Herramientas de activación de la conversión, aumento de la satisfacción, atracción al punto de venta y optimización de los resultados de la publicidad en medios offline y online.

Un nuevo modelo crossmedia de medición y optimización de eficacia de la publicidad interactiva (iGRP) • Comparable con medios online y offline• Disponible en cualquier soporte interactivo (smartphone, web,

smartTV)• En base a datos reales de audiencia (no paneles, ni muestras)

Campañas publicidad móvil, con garantía de ROI• Pago por resultados a los anunciantes, basándose en WebApps y Apps• Métodos automáticos muy eficaces de engagement que permite llevar

a clientes al punto de venta.

:::[(REFS SDK Smart & Optim Mobile Advertising)]:::

Once we get the user behavior patterns, we can push traffic to physical POS with our inApp high engagement tools:(CTR up to 95%) Smart push notifications:• At the precise moment• In the right place• To the related persons• With the perfect message

REFS is an automatic management system smart advertising based on user behavior, behavioral retargeting allows cross-screen (CTR 48%-95%)

Under licenseUnder license

:::[(iGRP SDK Medición crossmedia de la publicidad interactiva)]:::

Advertisers

GRPs, Impressions

Advertisers

GRPs, Impressions

AdvetisersDevelopers-

Publishers – Media

CTR, CPL, CPV

AdvetisersDevelopers-

Publishers – Media

CTR, CPL, CPV

New measure indexof crossmediaadvertising

effectiveness

OFFLINEOFFLINEONLINEONLINE

¿CROSSMEDIA?

Masiveaudience

Can we compareOffline, Online y Mobile?

iGRP

MOBILEMOBILE

Allows to Pay per results

Allows to Pay per results

IGRP SDK allows to estimatehow many budget you should have

invested in a TV campaignto reach the equivalent advertising

pressure generated by your advertisingApp or Web

We meausure how many sales in POS are generated by each traffic source.

:::[(We help you to optimize the budget of your online campaigns)]:::

Elmundo.esElmundo.es

Enfemenino.comEnfemenino.com

LandingsLandingsActual Shopping in

offline POS and online store

Actual Shopping in offline POS and

online store

45 Sales / 52.500 €45 Sales / 52.500 €

1000€1000€

AdwordsAdwords

Own Webs y AppsOwn Webs y Apps

InfluencersInfluencers

LandingsLandings

LandingLanding

LandingsLandings

LandingsLandings

10 Leads10 Leads

500€500€

50000€50000€

0€0€

1000€1000€

30 Leads 30 Leads

120 Leads 120 Leads

4 Leads4 Leads

10 Leads10 Leads

11

00

22

44

33

11

00

55

44

Without crossmedia Optimization

:::[(We increase the advertisement effectiveness in Print/TV media)]:::

Print media audience50.000 people

Print media audience50.000 people

Shopping in offline POS and online store1.000 people

Shopping in offline POS and online store1.000 people

Print media audience50.000 people

Print media audience50.000 people

Active users related to sought target50.000 people

Active users related to sought target50.000 people

Shopping in POS and online2.000 people

Shopping in POS and online2.000 people

With optimization and crossmedia tools of Seeketing

2 2

Investement 50.000 €Investement 50.000 €

Invesment+10.000 €Invesment+10.000 €

Sells 100.000 €Sells 100.000 €

Investment 50.000 €Investment 50.000 €

Sells 200.000 €Sells 200.000 €

1 1

Our customers purchase our solutions first then discover our technology

:::[(Clients)]::: ::[(Solutions)]:: ::[(Biz)]::

AdvertisersAdvertisers

Media andAd agenciesMedia andAd agencies

Behavior analysisOptimizationCrossmedia measure

Behavior analysisOptimizationCrossmedia measure

Offline, online y mobile campaigns measure and optimOffline, online y mobile campaigns measure and optim

Commercial partners

SMB evenSMB even

DevelopersPublishersDevelopersPublishers

Pay per resultsPay per results

Apps monetizationApps monetization

Pay per licensePay per license

Development and diffusion of advertising Apps y WebAppsDevelopment and diffusion of advertising Apps y WebApps

Crossmedia affiliate networkCrossmedia affiliate network

iGRP

PhD. Isidoro Pérez

Carlos Coll

Prof. Jesús Pastor

George Hayes

Macarena Estévez

:::[(Research and operation manager team)]:::

Amor González

International University of La Rioja

Center for Technological and Industrial Development

Research support

Advisors