SeedsConf 2015 – Why Your Church's Brand Matters

Why Your Church’s Brand

MattersMarty Taylor @themartytaylor

, Greg Vennerholm @gvennerholm

Brand

Perception

Perception What do people think of

when they think of your church?

Perception

Perception, good or bad,

is reality.

Perception, is our responsibility.

It’s our responsibility to shape the way people view our local churches.

Andy Stanley

What defines people’s perspective?

What defines people’s perspective?

Experience.

A great coffee experience. STARBUCKS BRAND STATEMENT

Brand Lens Frames the discussion.

How can you frame the discussion about your church?

Consistency

Authenticity

Clarity

Voice

Excellence