Securing Board Members and Pro Bono talent through LinkedIn

LinkedIn Confidential ©2013 All Rights Reserved

Securing Board Members and Pro Bono Talent Through LinkedIn


Learn how LinkedIn can help nonprofits

In this presentation you’ll…

Get an overview of LinkedIn

Learn how LinkedIn can empower you to find the right talent for your organization – including board members & pro bono talent

Discover 5 immediate opportunities to take action today


Do you need LinkedIn?

The people connected to my staff, board, and supporters are critical to the success of my organization.

I spend a lot of time asking my board and staff, “Who do you know?”

I often know who I’m looking for but don’t always know how to find them quickly or efficiently.

YES

NO

YES

NO

YES

NO

What is LinkedIn?

LinkedIn connects talent with opportunity at massive scale.

Nonprofits on LinkedIn

Are Nonprofits on LinkedIn?

To date…..

Over 3.8mm nonprofit professionals

From over 130,000 nonprofit organization

Representing 205 countries


LinkedIn helps connect you to the network you need to achieve your mission

V

B

S

F Board Members

Skilled

Volunteers

Funders

SupportersT

Talented Employees


S

By leveraging LinkedIn’s network, you can…

Strengthen relationships with funders

Find the right quality board member quickly

Recruit talented professional volunteers

Identify top talent to work for your organization

Build your brand and spark dialogue among supporters

V

B

F

T

An introduction to a local foundation

A board member with strategic consulting experience

A graphic designer to re-brand your materials

A new Development Director

Professionals following your organization’s LI page

Redundant Connections

Be the Broker in the Structural Hole

InMap (http://inmaps.linkedinlabs.com/)

How can LinkedIn empower you to find the right talent for your organization?

LinkedIn for Nonprofits

http://www.youtube.com/watch?feature=player_embedded&v=U8eAbTZes24

Member ProfileAdvanced SearchCompany Pages

Groups

NEW! LinkedIn Board Member Connect


Member Profile

Your member profile is the place where you showcase who you are, your experiences & your mission. It’s also the 1st step in building a network of powerful connections.

Profile picture

Summary & skill set

Education

Volunteer Experience & Causes

Detailed work experience

At least 3 recommendations


Advanced Search

The key to finding great talent! Once you build your profile and begin building your network, LinkedIn provides an easy to use search tool that lets you find and connect with the right individuals.

Basic Facets

Location

Title

Education

Company

Industry

Advanced Facets

Groups

Years of Experience

Job Function

Company Size

And more…


Company Pages

The home for your organization on LinkedIn. LinkedIn Company Pages provide you with a place to share your mission, events, news updates. Most importantly, this is way in which you can build & engage with your follower base & target audience.


Groups

LinkedIn Groups provide a place for individuals in the same industry or with similar interests to share content, find answers, make contacts, and establish themselves as an expert in their field.


New! LinkedIn Board Member Connect

LinkedIn Board Member Connect is a program that helps nonprofit leaders find quality board members quickly.

It was built on the premise that by leveraging your network, and reaching beyond your network- you can identify the talent you need in order to achieve your mission.

Program Features:

Free annual subscription to Talent Finder

Exclusive Board Connect Group

Product webcast training

Industry best practices


Ready to get started?


1. Improve upon your member Profile: Have you put your best foot forward sharing your mission, specialties, experiences, passions? Have you connected with your colleagues, volunteers, funders, board members, advocates?

2. Explore your network: your next volunteer, board member, staff hire, and funder prospect are all on LinkedIn. Use “Advanced Search” to find the perfect match.

3. Create a community for supporters: create a company page with all of your organizational information and give your fans and followers a place to unite.

4. Build your brand: ask your supporters to add the Volunteer/Causes field on their profile. This becomes an implied endorsement for your organization.

5. Join a LinkedIn Group: find a group related to your mission and start a conversation.

Five ways to use LinkedIn today


nonprofits.linkedin.com

Securing Board Members and Pro Bono talent through LinkedIn

Documents

pro bono talent

rights reserved

target audience

massive scale

high level

connecting

board members

linkedin confidential