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Measuring impact across a diverse networkVic Stirling

Network Manager, Online Centres Foundation

May 2012

Online Centres Foundation: Our Vision

To deliver large scale social action in thousands of local communities so that everyone can take part in a fully networked nation

UK online centres: the national organisation

• Government funded organisation leading, coordinating and supporting a national network of over 4,000 venues

• Provide:– A learning website for people new to the internet– National campaigns and support local events– Training and grants to train volunteers & centre

staff– Some grants to c. 500 centres & outreach activity

p.a.– National partnerships

Three methods of gathering data

1. Registration data and now some more sophisticated google analytics

2. Learner survey, progression survey, ad hoc surveys on themes

3. Research (SID report, new Social Impact tool)

Smarter GovernmentAnnounced: December 2009Started delivery: April 2010

£30m for UK online centres over 3 years to get 1 million more people online

1. Registration data

• Everyone who uses our Online basics tool must register online first.

• Those learners who register in a centre will enter a unique centre code.

• We capture online registration and then we moved to capture subsequent learning.

• This provides us top line information on who we engage on our programmes

1m online for £30m: How are we* doing?* UK online centres

1 April 2010 – 22 April 2012

Who is offline in the UK? (has NEVER used the internet – UK population)

2. Learner Survey & Progression Survey

• Learner Survey is available on our learning page. Over 1,000 responses a month.

• 10% of these respondents are then contacted by our external research agency to be part of our progression survey

• The Learner Survey is about demographics and the progression starts to provide us with impact measures.

• Other ad hoc reports using our learner base on relevant policy themes, health & happiness

800k people online for £24m? (Proposed)Cost of £30 per person but do it better

Net saving of £166m (versus £127m of first 1m people)

Need to recognise the depth in our network of community partners

41% of disabled peoplehave never used internet

66% of over 65s have never used

Broadband take-upby area variesfrom 50% to 80%

*IMD = Indices of Multiple Deprivation

3. Research & Online tool for measuring impact.

• We started with the SID research programme in 07/08.

• Used an external research firm to monitor 12k people facing a series of issues over 15 months.

• Told us a lot (what we thought we knew and more) but wasn't scalable or sustainable.

• 12/13 Community Hub programme – provide the tools to the community to do the IA

Network 2012

• Community Hubs – digital + social impact

• The Big Community Hub– Website to curate the most relevant digital

tools to grow the efficiency of community organisations

In Summary• Need to collect a range of data and stories• We know that we must involve our Community

hubs and wider network in collecting IA• Hubs work in diverse communities, facing

different very complex barriers and our IA must be able to cope with this.

• Use 'The Big Community hub' as an online platform to pull together the best resources.

• Only then can we start to identify common themes on IA across all programmes

Thank You

[email protected]

www.ukonlinecentres.comwww.go-on.co.uk