Section b case study

SECTION B CASE STUDY

OVERVIEW

Exploring the impact of new media on traditional media, in particular magazines and newspapers, and

discussing how new media forces institutions to consider and engage with these developments due to

the changes in audience consumption.

OVERVIEW – INITIAL RESEARCH

Magazines - The articles in the magazines must acknowledge the evolution of new media as this is what their audiences are now immersed in therefore to maintain their readership they must tailor the content of the publication to this.E.G. – Cosmopolitan - “C-Mail”, “the ‘update’ awards”, “#Cosmopoquestion on Twitter” , “Cosmo Forum” , “Never be tagged in the same look twice” , “Click into Cosmo” Glamour Magazine - Advertises phone apps within the magazine, uses QR codes for the reader to download the app instantly.How do women’s magazines compare to men’s magazines in this aspect?

OVERVIEW –INITIAL RESEARCHDevelopments in new media and the way information is shared and dispersed challenges print institutions as they are no longer as widely needed as a source of news materialThis causes concerns to arise over the future of print publications and whether eventually, due to new media, they won’t be needed, used or even wanted by audiences at all. Newspapers - The Daily Telegraph – In November 1994, claimed to be the first national online newspaper (includes articles from print as well as web-only content ), blogs known as “My Telegraph” , first newspaper institution to launch a regular free podcast, offers an online dating service, also launched its own application

N E W A N D D I G I TA L M E D I A O F F E R S M E D I A I N S T I T U T I O N S D I F F E R E N T WA Y S O F R E A C H I N G

A U D I E N C E S .C O N S I D E R H O W A N D W H Y M E D I A

I N S T I T U T I O N S A R E U S I N G T H E S E T E C H N I Q U E S . ( 4 8 M A R K S )

PlanDo new and digital media offer institutions different ways of reaching audiences or does it force them to so that they maintain their audience’s interest? WHY: Traditional media institutions become challenged by new

media advancements Effects of globalisation mean that information, news and gossip can

be shared for free and made globally accessible…people no longer need to buy newspapers and magazines as they can instead access information instantly through new e-media.

HOW: Phone applications (Glamour and GQ magazine – targeting both men and women), Social networking sites and blogs, Podcasts

APPLICABLE THEORY

Audience AlienationPluralistic ModelCitizen JournalismDigital CuratorsGlobalisationDispersal (Lister)Convergence