Section 4 - Industry and Company Research Sources Objectives This section will help you Be aware of a range of databases providing company and market data Be able to access and locate information in a variety of databases, including Marketline, Business Who's Who of Australia (BWW) and Factiva The library website provides access to a range of databases which contain information about markets, industries and companies. Profiles can include a range of information from market performance and forecasts for industries and company contact details and detailed SWOT analyses for companies. The range and amount of information available may differ from industry to industry and company to company. According to the Concise Oxford English Dictionary, a database is “a structured set of data held in a computer.” Databases can contain any type of information, from experimental results, to catalogues or music. Databases found in libraries range from book catalogues to databases containing journal and newspaper abstracts or full text articles, law cases, statistics and company and market profiles. Useful industry databases include Marketline Useful company databases include: BWW Connect 4 Marketline Factiva
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Section 4 - Industry and Company Research Sourceslibrary-resources.cqu.edu.au/learning-objects/business/section4... · Marketline Marketline is an international database produced
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Section 4 - Industry and Company
Research Sources
Objectives
This section will help you
Be aware of a range of databases providing company and market data
Be able to access and locate information in a variety of databases, including
Marketline, Business Who's Who of Australia (BWW) and Factiva
The library website provides access to a range of databases which contain information
about markets, industries and companies. Profiles can include a range of information
from market performance and forecasts for industries and company contact details and
detailed SWOT analyses for companies. The range and amount of information available
may differ from industry to industry and company to company.
According to the Concise Oxford English Dictionary, a database is “a structured
set of data held in a computer.” Databases can contain any type of information,
from experimental results, to catalogues or music. Databases found in libraries
range from book catalogues to databases containing journal and newspaper
abstracts or full text articles, law cases, statistics and company and market
profiles.
Useful industry databases include
Marketline
Useful company databases include:
BWW
Connect 4
Marketline
Factiva
How to find a database
The University subscribes to many databases. To find them:
Go to the Library home page www.library.cqu.edu.au
Click on More Databases under SearchSMART
Go to the Browse for Databases by Subject menu and select Marketing