Secrets to Optimize Website Tracking for User Engagement
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Secrets to Optimize Website Tracking for User Engagement
What We’ll Cover
•Measuring Engagement
•Google Tag Manager
•Watch Outs
Zack Pike – [email protected]
• Director of Client Solutions, Alight Analytics
• Using Wordpress & Google Analytics since 2008
• Father of Three – 5 and Under
• Amateur T-Ball Coach
Measuring Engagement
OBJECTIVE
INTENT
ACTION
Tracking Strategy Setup
What are the physical actions I want data on?
Tracking Strategy Setup
What do I want to know about those actions?
Google Analytics
Google Tag Manager
Google Tag Manager
It Listens
Getting GTM On Your Site
• Drop GTM container code right after opening <body> tag in your theme
• DuracellTomi’s Pluginwordpress.org/plugins/duracelltomi-google-tag-manager/
GTM ≠ Google Analytics
Customizing Your GA Implementation
Enough Talk…
Let’s Write Some Tags
Google Tag Manager
80% - 90%
Watch Outs - Filters
Watch Outs – Data Integrity
Once it’s wrong, it can NEVER be changed!
Next Steps
1. Implement Google Tag Manager
2. Tinker with custom tags
3. Sell it to your clients
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