Secrets to LinkedIn Marketing – Reengineered Rohit Onkar Social Media Expert at SMG Convonix
Aug 20, 2015
Secrets to LinkedIn Marketing – Reengineered
Rohit Onkar
Social Media Expert at SMG Convonix
The Buying Cycle
Before the advent of digital (read: social media)
The Social Influence in Purchase Decision
Social influences all aspects of the buying cycle and adds customer loyalty and repurchase phases to it
Why LinkedIn?
Key Point when it comes to reaching decision makers and influencers
Success Secret 1: Capitalize on Existing Demand
Hot lead – individual close to purchase
Lukewarm Lead – Individual looking for service/product related information
Soft Lead – Individual Looking for Technical information
Success Secret 2: Inducing Demand
Discussion initiated on LinkedIn resulting in an inquiry
How do you do this?
Research
• Identify Quality LinkedIn groups• Approx. 700 LinkedIn groups for Manufacturing
Domain
Reach
• Scout for Conversations across all identified Groups• 15-20 discussions are initiated daily on each LinkedIn
Group
React
• Start discussions to engage target audience in Groups• React and Respond to their enquiries
This is where WE come in
Success Secret 3: Target your Exact Customers via LinkedIn Ads
Exact Job Designation Targeting CriterionAge
IndustryTargeting Criterion Skills & Expertise
Job Function Targeting CriterionSeniority
All you need is a landing page to get Started
LinkedIn Ad Units
Success Secret 4: Revive Passive Customers & Remarket
Reach new
customers and existing customers who haven’t converted via
LinkedIn mail
Incentivize
them to convert
Constant follow up
Success Secret 5: Loyalty Building
Have an Existing
Database of Customers already?
Use them to influence their peers via the
power of LinkedIn Groups
All aspects of the Group – from creation, to nurturing, to monitoring are handled by our team
Some Examples
Success Secret 6: Content is King Creat
e a Fully Branded Company Page
Engage with
Target Audience via
planned
Content
themes
Leverage the Power
of Customer
Recommendations
Check one out here - http://www.linkedin.com/company/pi-worldwide
Success Secret 7: Measure, Measure and Measure
Key Metrics
• No. of Leads Identified • Referral and Direct Traffic Redirected to the Website• Size of the Sales Funnel• Size of the Social Community