Secrets of Success: How to Build Award-Winning Communications Plans

Secrets of Success:How to Build Award-Winning Communications Plans

October 18, 2016

IABC Ottawa

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THE CHALLENGE

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4

ImmeublesÉnergiseurs d’idées

Facilities We power ideas

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• Traditionalorganization• Strongrelianceon

legacyprocesses• Budgetarypressures• Clientsatisfaction

dropping

• Silos• Mobileworkforce• Complexnetworkof

keystakeholders

Themessagewasclear…

Facilitieshadtofindawaytodomorewithless.

ImproveclientSATISFACTION

Deliver VALUE totheUniversity

OURFOCUS

WHATWEDID

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ü Research&consultation

ü Communications&ChangeManagementStrategyusingthe

ResultsMapTM process

ü Capacitybuildingprogramsformanagers

ü PulseCheck& clientsatisfactionsurveys

ü RebrandingtheService

ü Strategiccounselandcoaching

ü EmployeeEngagementCampaign:WePowerIdeas

ATAGLANCE

THERESULTS

PRODUCTIVITY

$2.3M

EFFECTIVENESS RATINGSTelevision

monitorswithFacilities

information

Emailupdates CoffeewithClaudio

GeneralAssembly

LeadershipSessions

Effective 38% 71% 47% 71% 40%NotEffective 29% 12% 26% 12% 25%N/A 33% 17% 26% 17% 36%

NEW EMPLOYEECOMMUNICATIONSTACTICSTelevisionmonitorswithFacilitiesinformation Emailupdates Coffeewith

Claudio GeneralAssembly LeadershipSessions

USAGERATES 100%

CREATINGAWARENESSOFTHEPOSITIVECHANGESATFACILITIES

• 100%positivefeedback fromemployeesonthepostercampaign

• Staffwerehonoured tobeapartofcampaign

• “WeAreFacilities”videoreceived370views(wellbeyond174employees),100%positivefeedback (likes)

• Examset-upvideolaunchedApril28th with2,383viewsand100%positive feedback(likes)

SUCCESS3CRITICAL

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FACTORS

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VISIBLEEXECUTIVESPONSORSHIP

THESINGLEMOST IMPORTANTCONTRIBUTORTO SUCCESSIS…

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THEPROCESSOFSTRATEGIC COMMUNICATIONS&CHANGEPLANNING

ISASIMPORTANTASTHE

DOCUMENT

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ü CONVERSATIONü COLLABORATION

ü COMMUNITY

CHANGECOMMUNICATIONSISABOUTPROVIDINGOPPORTUNITIESFORCREATINGSHAREDMEANINGTHROUGH:

www.resultsmap.com/IABCOttawa

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@[email protected]

www.ingeniumcommunications.com

InstituteforStrategicCommunications&Change

www.resultsmap.com

Centre for Continuing EducationCentre de formation continue https://continue.uottawa.ca/en/stratcom-change