Secrets of innovators in tech + wellness

1Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators


Rajiv Kumar, M.D.Founder & CEO, [email protected]

Today’s Webinar Hosts

Employee wellness company focused on creating a healthier world by using social influence to engage people in healthy activities


Fran MelmedOwner, [email protected]

Today’s Webinar Hosts

Award-winning communication and change management consulting firm that specializes in wellness and health care consumerism


Join The Conversation On Twitter

@shapeupdotcom

#wellnessinnovators


• The Secrets of Innovators

• Employer Case Studies

• Views From Consultants

• Final Thoughts

• Q&A

Today’s Agenda

www.shapeup.com/tech-survey


How are employers using technology to improve the health of their employees, and is it working?

• What technologies are they using?

• What are their objectives?

• Is senior leadership onboard?

• What are the pros and cons?

Questions Our Survey Sought To Answer


The Secrets of Innovators


Innovative Companies Have Innovative Leaders


Innovators Use More Technology


Innovators Engage Hard-to-Reach Employees


Bryce WilliamsDirector - WellvolutionBlue Shield of California

Our Next Presenter

Blue Shield of California, an independent member of the Blue Shield Association, is a not-for-profit health plan dedicated to providing Californians with access to high-quality health care at an affordable price.

page 12

Do it different. Make a difference.Bryce WilliamsJuly 26, 2012

@brycecwilliams

page 13

promises, promises

page 14

make it easy

page 14

Source: Wansink et al, NY Times, 2010

Putting salad bar

near checkout

tripled sales!

Putting fruit in

attractive bowls

doubled sales!

page 15

make it social: the basics

page 16

make it social: ch, ch changesTeams Averaging >10K Steps/Day

0

3

6

9

12

15

18

1Q2011 1Q2012

ShapeUpShield Trends

0

200

400

600

800

1000

1200

1400

SUS1 SUS2 SUS3 SUS4

Participants

Alumni Newbies

Avg Steps/Day - "Winning" Team

0

3000

6000

9000

12000

15000

18000

1Q2011 1Q2012

Insight: top teams consistently employed behavioral best practices (goal setting, group activities, peer coaching, loss aversion)

page 17

make it fun

page 17

page 18page 18

engagement matters

0%

15%

30%

45%

60%

75%

90%

2004 2005 2006 2007 2008 2009 2010 2011

Wellness Assessment Biometrics Health Goals/Program

2008

2011

page 19

low risk employees

better choices; better outcomes

page 19

2008 2011

58%

73%

2009 2010

page 20


regular exercise

page 20

2008 2011

42%

56%

2009 2010

page 21


page 21

2008 2011

hypertension

2009 2010

24%

10%

29%

page 22


page 22

2008 2011

smoking

2009 2010

12%

9%

8%6%

page 23page 23

$4.7million annual cost savings

$1,000per employee

improving financials

3to1ROI

page 24

[email protected]

page 24

Follow on Twitter @brycecwilliams


Frank SalvatoManager, BenefitsCity of Greenville, NC

Our Next Presenter

The City of Greenville is dedicated to providing all citizens with quality services in an open, ethical manner, insuring a community of distinction for the future. Greenville is one of the fastest growing large cities in North Carolina.

Technology & Health

Management

• City of Greenville, NC – Municipality – Local

Government

• Population 84K plus 52K East Carolina

University Students

• 840 Employees on our Health Insurance Policy

and in our Health Management Program

1. City’s Health Management Program

Two major emphasis in the City’s Health

Management Program to Encourage

Engagement

• Social Networking

• Technology

1.Email Blasts

• 16 Wellness Committee Champions we blast

emails to

�Each major department of the city is

represented.

�The Committee Champions then determine

the best way to communicate to their

employees. Email, posting or distributing

2. Wellness Website• “Ask the Expert” where you can enter into a dialog box

your question for Dr. Kolasa of East Carolina University’s Brody Medical School. You enter your question, your email (for return response) and verification code (those hard to read words for verification purposes) then submit

• “Personal Health Metrics” sub section so only the

employee can see their personal numbers.� Walking Journal (submitted for 10,000 step club)

� Food Journal (submitted to Health Coach)

� Wellness Point Log Sheet (submitted to HR)

� Registration for Wellness activities and events� Discussion Board for victory testimonies or inquiries

3.9 Walking Paths

• Measured and Registered with the American

Heart Association and appear on the AHA

website.

• Once the employee walks one of the paths,

they indicate which path on the AHA website

and it automatically journals the number of

steps and distance for the employee. They can

print off the journal and submit to the 10,000 step club.

3. In Progress Now

• Applications for iPhones, Androids, Smart Phones, iPads, Computers� Health Coach App.

� Health Coach has your Biometric and Health Assessment numbers along with the employee’s milestones and goals.

� You can either “Chat”, or “Talk Live” via Skype or iPad with a Health Coach at anytime

� Employee would be able to access their journals, milestones and goals and Health Coach suggested actions


Andrew Halpert, MD

Sr. Health Management ConsultantTowers Watson

Christopher Chan

Creative Director, Health ImaginationTowers Watson

Our Next Presenters

Towers Watson is a leading global professional services company that helps organizations improve performance through effective people, risk and financial management.

© 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only.towerswatson.com

Medication Adherence

PHR Access, Appointment Reminder, Provider Search, Cost Transparency

33

Prevention Short-term/ Acute Catastrophic

Continuum of Health Risk

Chronic

What Does the Device and App Market Look Like?

Health Education, Symptom Checker

Sleep

Nutrition, Exercise, Weight Loss

Women’s Health

Healthy

Remote Monitoring

Telehealth

Tobacco

Stress, Meditation

Pregnancy

Healt

h P

lan

Pro

vid

ed

Dir

ect-

to-C

on

su

mer

Lifestyle: Facebook, Twitter, Foursquare, Pandora, Instagram, Pinterest

User Base

Em

plo

yer

Pro

vid

ed

Plan Enrollment and Plan Comparison


Technology Is Rapidly Evolving In All Aspects of Our Daily Living

34

Daily Habits Real-Time Feedback

For ChildrenSocial /

Community

Clockwise from top left1. Beam toothbrush2. Zeo sleep monitor3. Salinity Density spoon4. Under Armour sensor-

embedded shirts5. Bike-powered workstation6. Dance powered nightclub7. Bayer Digit8. Jerry the Bear


And the Future is Exciting (and Scary!)

35

Clockwise from top left:1. Cardiocam2. E. Coli cell phone scanner3. Microsoft Kinect for Autism

detection4. Proteus pill monitor5. Vibrating tattoos6. Center – Google Glass

Technology is not a silver bullet and may turn some users off


Finance

Relationships

Professional Growth/Job Satisfaction

Community/Spirituality

Personal Growth/Learning

Leisure

Health

Ph

ysic

al/

F

iscal

Em

oti

on

al

Men

tal

So

cia

lly

Resp

on

sib

le

Broadening the Reach of Your Programs

� Often there are many distractions that prevent focusing on health; broader programs can touch many of these areas

36

Building an ecosystem of

programs, devices and applications


Establish Your Goals

� How is success defined?

� Lower costs

� Improved health outcomes

� Engagement/buzz

� Sense of community

� Productivity

� Establish your metrics; we see the following best-in-class performance results for wellness programs:

� 90% Health Risk Appraisal participation

� 90% Biometric Testing participation (typically non-fasting)

� 25% engagement from tobacco users with 30% quit rate

� Overall tobacco use rate of 10% or less

� 50% of employees with two or fewer modifiable health risks

� Customized, effective use of behavioral economics, incentives, game design, mobile technology, social media

37


Final Thoughts


� Technology is being used by many employers

within their wellness programs

� These employers are using multiple technology

tools simultaneously

� Social networking is a popular methodology

� Mobile apps & devices are coming fast

� The results include higher engagement & ROI

Key Insights & Takeaways

Secrets of innovators in tech + wellness

Technology

todays webinar

towers watson

towers watson

2010 towers

health coach

rights reserved

final thoughts

000 step club