Secondary Research

Secondary Research

Emma Sugarman

Music Video Research0On the LA Video Film Maker website it advises,

“Record the track that you are playing back on set as you shoot.” This is to help producers synchronise the shots with the actual clean track that they are using even in post-production stages.

0http://www.lavideofilmmaker.com/music-videos/shooting-music-video-tips.html

Music Video Research0wikiHow provides a step by step guide outlining tips

that budding directors can use to create a successful video.

0Something that stands out is step six – the use of a tripod. “Unless you’re going for the Blair Witch Project look, you’ll want the camera steady.”

0This is extremely important as I have seen that amateur videos look particularly unprofessional when the shot is unsteady and ‘jerky’.

0http://www.wikihow.com/Make-a-Music-Video

Music Video Research0 In terms of research and planning in the creation of a

music video, wikiHow also advises that the director takes time to refine their ideas. Write in detail what it is you want the video to consist of – perhaps even draw a storyboard.

Music Video Research – Sven E Carlsson

0 “One of the most common methods of analysis is to break up the music video into black and white boxes. Almost everything is then perceived as opposites – trash or art, commerce or creativity, male or female. Naturalism or antirealism, etc.”

0This means that ‘binary opposites’ are what creates a linear narrative in a music video.

0 In terms of pre production work, I can use this idea in order to create a real narrative. I rather like this idea anyway because I want my video to have conflicting ideas within it – i.e. youth vs. age (opposites).

Advertisement Research0According to CLT (Centre for Learning Technology)

colour on posters should be used sparingly to create emphasis and differentiation. Colour combinations such as red on blue should also be avoided as this can cause problems for those who are colour-blind.

0This is an important factor to consider because catering for all audiences will allow me to increase my target audience as advertisements will be comprehensive for all.

0http://clt.lse.ac.uk/poster-design/

Advertisement Research

0 Dina F. Mandoli advises that posters must be succinct. According to research, advertisers only have 11 seconds to “grab and retain your audience’s attention”. This means that the ‘punchline’ of the poster has to stand out and be brief.

0 Also, careful spatial organization of the poster also makes the difference between reaching 95% of your audience as opposed to just 5%!

0 http://my.aspb.org/members/group_content_view.asp?group=72494&id=100256&CFID=1087612&CFTOKEN=50079191

Digipak Research

0According to Christopher Budd, it is important for producers to consider who the audience is for the media product and how they might respond to it. The immediate target audience is those who actually buy and listen to the music, however, a wider audience could be attracted by the artwork itself.

0This is why it is so important to consider what is in the image itself, “everything has been put there deliberately and for a reason”.

0This shows that it is important to consider semiotics whilst composing album covers.

Example…0Pink Floyd’s Dark Side of the Moon album art designed

by Hipgnosis (Storm Thorgerson). The design was inspired by a physics textbook. The simple design instead of a photograph compliments the band’s famous light shows whilst in concert. The artwork continues ‘seamlessly around the gatefold sleeve,’ with no indication of the band’s name or album. Their reputation accounts for it.