Secondary and primary target audience research

Secondary and Primary Target audience research

By Sekemi Olunloyo

Early ideas

We will be doing a music video for Miguel’s ‘Adorn’ and we have chosen this mainly because of the genre i.e. RnB; we also like Miguel as an artist. Not having done research yet we feel that females will be our target audience because. We have come to this conclusion from watching videos from their concerts on YouTube.

Primary research

Primary research is any form of research which is obtained personally by the investigator for example surveys, interviews, observations, etc. Most times it is used hand in hand with secondary research.

Questionnaire

We asked different people in the age group of 13-25 years of age the following questions. I feel that it shaped our overall ideas thoroughly because it gave us a new view on the type of people who are interested in our genre of music.1.Name2.Age:3.Gender:4.Social class:5.What is your favourite Miguel song and video?6.What do you like about it?7.Do you like the genre R&B and what do you like about it?8.What will you be expecting in our music video?9.What kind of video will be expecting; a performance, narrative or concept video?

Bauer media

This is a company which is based in Europe which manages various portfolios of magazines, digital products, radio and TV stations.The companies under it include the following:4MusicThe BoxHeatKerrangKissMagicSmash Hits

Heat

Heat is a British music television channel which is actually a joint venture between Bauer Media Group and Channel Four television and has been around 3rd July 2012. This fits our target audience because it has featured nearly all the R&B from Miguel to Chris Brown to Beyoncé. It also fits our target audience and shows that it is popular enough due to its high number of views.

Defining our audience

RnB has been around for a very long time(1940’s) and it was generally used to classify African American music. Music videos are now seen as the best way to promote this genre, whether it be planned videos or just concerts caught on tape. Different RnB artists have taken this approach like Rihanna ‘Cheers’, Chris Brown ‘Take you down’, etc.

Secondary research

This is the process of collecting data which already exists and has already been produced. For example looking for information on the internet, newspapers, reports, etc.

Most times it is used hand in hand with primary research.

The target audience of R&B music videos are young adults between the age of 13 to 25 of both genders. And this is du to explicit lyrics and the content overall. Females are usually targeted by R&B artists because they stereo typically write songs about love, being in love and heartbreak these type of songs will appeal to teenage girls and young adults as it usually relates to them. Fast R&B songs usually will attract to women as they involve fashion and synergy within the narrative or theme.

This is an overall accumulation of all my findings including some of the slides below

YouTube

This is a video sharing website which was created in 2005 and it is a subsidiary of Google. It allows users to upload, view and share videos. It is very popular with independent music producers because it gives them a platform to promote their music without the extra cost of Cd’s. We will be using YouTube as one of our platforms because of this reason and it will also be seen by the public.

Sysomos

This states that the category which is most uploaded to YouTube is music. Which makes it an even better place to promote our music video.

From this chart it shows some of Miguel’s singles and where they were listed on the billboard chart. It also shows how popular the songs are.

Reviews of ‘Adorn’

Miguel who is the artist that we will be using music from even has a Vevo page dedicated to his music.Vevo is a video hosting service and is owned by Universal. Google, Sony and Abu Dhabi music. It has been around since late 2009.

These are screenshots of the views which Miguel has received from different songs apart from the song of our choice i.e. ‘Adorn’. And it just goes to show that he is well known and also listened to by all. There will be screenshots of his Facebook page on the next slide which will also prove that that Miguel is popular and quite mainstream.

This just goes to show that are primary target audience are student aged between 13 to 25.

This Facebook page has more than 1 Million likes which shows that not only is the artist appealing to his target audience but also other people.There is also a total of about 7 thousand talking about it at the same time which proves his popularity even more.

Conclusion

From the data that has been collected I have found that there is a very large target audience that most people are not aware of and who they would think wouldn’t be that interested in a R&B music video.

I have also found that from the statistics that have been collected that there are still more age group which Miguel could appeal to.