What are you waiting for to offer your audience the best TV experience ever? 85% of TV audience uses a second screen while watching TV at least once a month. Hooptap helps you to get the maximum attention and profit to this tendency by making the second screen a Gamification will make your second screen experience a perfect tool to: SECOND SCREEN BENEFITS 2015 • Allow your viewers to live your show instead of just watching it: viewers form part of the show in real time through activities and games they play on their devices and become decision makers. • Create content on social media: users can share their experience, chat in the app, follow conversations on social networks or play with or against other users. All these actions, will generate a word of mouth. • Get feedback: as your audience participates actively with your content, you’ll be able to know their preferences and, therefore, target them. • Increase visits to the website: ask questions and hide items that your users will have to find out by surfing in your website. • Give your audience exclusive content: show a new commercial and relate curiosities in order to complete user’s experience.