Second Life And Social Media

Social Media andVirtual Worlds

A Few QuestionsIs Second Life a Social Media, or Merely Sociable?

How do you integrate Second Life with social media?

Does Second Life help to “ground” social media for the enterprise?

Do virtual worlds need to be more proactive in defining metrics?

Is Second Life Social Media, or Merely Sociable?

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

- Wikipedia

Is Second Life Social Media, or Merely Sociable?

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

- Wikipedia

We’re Only Part Way There

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

- Wikipedia

WhyMany-to-many is reserved for the Lab (MOTD, main blog, etc.)

Many-to-many is facilitated by group chat and messages (how’s it working for you lately?)

Second Life - um, highly accessible? First hour, viewer, social functions

Keep track of your social networks through your friends list - again, how’s that working for you?

So.....

We use brilliant hacks. But hey, that’s what SL was built on right?

All is Not Lost

“MySL” Home Page

New Viewer

Groups - We’re Working on It!

Premium Accounts?

Discussion

Features of SL that ARE social media

What do we need?

How do you integrate SL with social media?

We blog

We tweet

We plurk

We meet here in RL

Discussion

What social media tools integrate with SL?

Tips?

“Grounding” Social Media in SLSocial media is ephemeral

“Loose connections”

Virtual worlds offer a way to ‘ground’ communities

- A sense of place

- Persistent

- A sense of presence

Social Media “In” Not Just Social Media “Around”

• Integrated Web/Social Media/In-World streams (e.g. Twitter integration)

• Desktop sharing

• Cross-platform messaging and promotion

The Challenge of Measurement

Social Media Ad Metrics Definitions Released May 2009

IAB Social Media Metrics (Blogging)

• Conversion size (Conversation relevant sites, links, reach)

• Site relevance (Conversation density)

• Author credibility (Post relevance, links, earliest post date, latest post date, duration)

• Content freshness and relevance (By date, mean time)

A Few QuestionsIs Second Life a Social Media, or Merely Sociable?

How do you integrate Second Life with social media?

Does Second Life help to “ground” social media for the enterprise?

Do virtual worlds need to be more proactive in defining metrics?