• Sebuah event yang memberikan kesempatan kepada
para creative muda Indonesia untuk menampilkan
karya orisinalitas mereka , dalam rangka mendukung
perkembangan brand lokal kreatif di tanah air seperti
• Film, Fashion, Art, Photography, Music, Books dan
banyak lagi
• Diadakan pertama kali tahun 2012 di Jakarta selama 4
hari
• Kini ICW berkembang diberbagai bidang sektor
memperkenalkan kreator-kreator kreatif tanah air.
Tentang Indonesia Creative Week..
VISI & MISI
Visi :
• Mempertahankan geliat berkarya dari para pelaku kreatif di tanah air
•
Misi :
• Mendirikan Federasi Pelaku Kreatif di Indonesia
• Menyediakan pameran bagi para brand lokal tanah air
• Mengembagkan kreatifitas anak muda tanah air
Strategi
• Bekerjasama dengan komunitas berbagai brand untuk melakukan aktivitas promosi untuk setiap komunitas
• Mengadakan kompetisi awal terhitung 7 bulan sebelum event
• Strategi promosi dengan bekerjasama dengan media partner (radio, cetak, & media sosial)
Tema
• Satu : Menyatukan segala aspek kreatifitas anak muda dalam budaya Indonesia
• Satu : Menyatukan perbedaan dalam Satu Indonesia
• Satu : Indonesia Satu dalam kreatif untuk membangun perekonomian Indonesia
• Satu : Menceritakan semangat Nasionalisme dalam kreatifitas
• Dekorasi booth yang kreatif
• Promotion Product Creative , Creative Talk Show, Fashion Show Creative Designer, Creative Designer Competition, Book Launching, Film Competition, Film Screening, Musician on Stage, Music Competition, Photography Instalation, Creative Photographer Competition
• Strategi promosi dengan bekerjasama dengan media partner (radio, cetak, & media sosial)
Dekorasi
Target market
GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHIC CONSUMER BEHAVIOUR
PRIMARY CITY Sex: Men & Woman
SES : A , B+ & B Creative
URBAN & SUB URBAN
Age : 17 – 35 thn Young Executive, Career Man & Woman, Entrepreneur, Creative People
Independent
Smart
Fashion Lovers
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
PROGRAM
KEMERIAHAN • 4 Days
• 200 Booth Creative Presentation
• Creative Designer Presentation
• Creative Designer Competition
• Photography Instalation
• Photographer Cometition
• Creative Writer Presentation
• Publisher Label & Independent
• Creative Writer Competition
• Creative Label Presentation
• Musician On Stage
• Musician Competition
• Creative Film Competition
• Film Screening
• Food Creative Festival
• Indonesia Mode History Instalation
•
PERSONALITAS
• Creative People, & Smart Entrepreneur
•
•
•
4 Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
• INDONESIA CREATIVE DESIGNER DESIGN COMPETITION
• MEN’S READY TO WEAR • WOMEN READY TO WEAR • COUTURE • BATIK KREATIF
•
•
•
• 4 Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
• Memberikan kesempatan anak muda untuk berkarir sebagai desainer kreatif masa depan Indonesia, dengan bekerjasama dengan Lippo Mall Kemang , desainer-desainer muda Indonesia mendapatkan kesempatan bekerjasama dengan Lippo Mall Kemang sebagai tenant yang akan menjual RTW dalam New PlayGround
• PRE PRESS CONFERENCE 1 November 2017
• OPENING INDONESIA CREATIVE WEEK 23 Nov 2017
• ONE MONTH INDONESIA CREATIVE WEEK CAMPAIGN 23 October 2017 – 26 November 2017
• INDONESIA CREATIVE WEEK CONCERT PRESENTS
• KAHITNA, TULUS, The Wild & The Tree’s
•
•
•
• 4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
KAHITNA
TULUS
THE WILD &
THE TREE’S
Press Conference ICW 2016 Satu Indonesia
• Founder ICW
• Sponsor
• Creative Director ICW
• Promotion Tools :
• A. Press Release
• B. Special Goodie Bag
• 50 Media Reported
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
Creative Talk Show
• Speaker
• MC
• Presentation
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
Creative Designer Presentation
• Presents
• Top Local Brand
• 24 Models
• ICW Parade Presentation
• ICW Exclusive Presentation
• Creative Designer Competition 2017
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
ICW MODEL AUDITION
Bulan Agustus diadakan audisi model untuk presentasi creative designer muda brand dan lotte fashion week
PLAYGROUND WEEK
Mempersembahkan Playground Week Lippo Mall Kemang
presentasi Spring/Summer 2017 selama 4 hari
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
FASHI N
Sebuah space fashion sejarah di Indonesia dari pahlawan-pahlawan bangsa, gaya kerakyatan era 1900 -1990
Akan menampilkan instalasi foto historia mode Indonesia
Historia akan mendukung film fashion competition dokumenter untuk para pecinta atau seni di Indonesia Creative Week 2017
Historia juga akan menampilkan presentasi desainer terpilih dalam sebuah fashion show dan talk show oleh pakar mode Indonesia
Historia memperkenalkan screening film Indonesia dan Film Mode Competition
INDONESIA MODE HISTORIA
SEBUAH AJANG KOMPETISI KREATIF PERTAMA UNTUK MENAMPILKAN BUDAYA MODE INDONESIA DALAM FILM PARA NOMINASI AKAN DIPILIH DARI PENDAFTAR DI SELURUH INDONESIA
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
BOOKS SPACE
Pameran buku-buku karya Indonesia yang akan digelar selama 4 hari. Program acara adalah :
1. Book Library dari penerbit-penerbit Indonesia
2. Book Launch dari penulis-penulis Indonesia
3. Book Review sebuah acara diskusi buku-buku tentang fashion dari penerbit, penulis dan media
4. Book Community Gathering
5. Book Store Indonesia
CREATIVE COMPETITION
Rundown
Fashion Dome ( ICW Creative Designer Dome)
23 – 26 November 2017
10.00 AM – 12.00 PM Opening ICW 2017
12.00 PM – 12.30 PM Press Conference 1
13.00 PM - 14.00 PM Parade Presentation
14.00 PM - 14.30 PM Press Conference
Exclusive Presentation
15.00 PM - 15.30 PM Exclusive Presentation
16.00 PM - 16.30 PM Press Conference 2
17.00 PM - 18.00 PM Parade Presentation
18..30 PM - 19.00 PM Press Conference 3
19.00 PM - 20.00 PM Parade Presentation
20.00 PM - 20.30 PM Press Conference
Exclusive Presentation
20.30 PM - 21.00 PM Exclusive Presentation
*Guest by VVIP Invitation
Citizen Runway
23 – 26 November 2017
10.00 am – 10.00Pm
Talkshow Creative Brand
Press Conference
Music Presentation
Film Presentation
I Create
23 – 26 November 2017
10.00 am – 10 Pm
200 Creative Exhibition
Creative Brand, Photography, Music, Books & food
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
DESIGN
Fashion Dome Indonesia Creative Week 2017
#satuindonesia
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
Creative Space Indonesia Creative Week 2017
Indonesia Kaya
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
ICW Creative Music Stage Indonesia Creative Week 2017
Indonesia Kaya
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
Stand Booth
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
PROMO IKLAN
RUNDOWN
RU
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AY
I
Time Duration Activity
06.00 - 06.30 30 min Crew Stand by
06.30 - 07.00 30 min Briefing
07.00 - 07.30 30 min ICW Grand Opening Rehearsal
07.30 - 08.00 30 min ICW Grand Opening Rehearsal
08.00 - 09.00 60 min ICW Grand Opening Rehearsal
09.00 - 10.00 60 min Make Up Model & Hair Do
10.00 - 11.00 60 min Preparation
11.00 - 12.00 60 min Preparation
12.00 - 13.00 60 min Preparation
13.00 - 14.00 10 Min Media Registration ICW Press Conference
14.00 - 14.30 30 min Press Conference
14.30 - 15.15 45 min Guest Registration
15.15 - 15.20 5 Min Speech By ICW
15.20 - 15.25 5 Min Speech By Indonesia Creative Week 2017
15.25 - 15.30 5 Min Speech by Bekraf
15.30 - 15.35 5 Min Opening Act
15.35 - 16.05 30 Min Fashion Show by Ian Adrian, Datmen (Men Batik) dan Mc Draw
16.05 - 16.10 5 Min Closing
16.10 - 16.25 15 min Clear Area
16.25 - 16.45 60 min Press Conference Parade I
16.45 - 17.30 45 min Fashion Show Parade I
17.30 - 17.45 15 min Clear Area
17.45 - 18.30 45 min Break
18.30 - 18.45 30 min Press Conference Parade II
18.45 - 19.30 45 min Fashion Show Parade II
19.30 - 19.45 30 min Clear Area
19.45 - 20.00 15 min Press Conference Exclusive
20.00 - 21.00 60 min Fashion Show Exclusive
21.00 - 21.15 15 min Clear Area
21.15 - 22.00 45 min Fashion Film Competition
RU
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AY
II
Time Duration Activity
06.00 - 06.30 30 min Crew Stand by
06.30 - 07.00 30 min Briefing
07.00 - 07.30 30 min Model and Designer Stand by
07.30 - 08.00 30 min Sound and Multimedia Check
08.00 - 09.00 60 min Fashion Show Slot I Rehearsal
09.00 - 10.00 60 min Fashion Show Slot II Rehearsal
10.00 - 11.00 60 min Fashion Show Slot II Rehearsal
11.00 - 12.00 60 min Make Up Fashion Campaign& Beauty Class
12.00 - 13.00 60 min Lunch Break
13.00 - 13.45 45 min ICW Fashion Seminar
13.45 - 14.00 15 min Clear Area
14.00 - 15.00 60 min Fashion Parade I
15.00 - 15.15 15 min Clear Area
15.15 - 16.15 60 min Fashion Parade II
16.15 - 16.30 15 min Clear Area
16.30 - 17.30 60 min Fashion Parade III
17.30 - 17.45 15 min Clear Area
17.45 - 18.45 60 min Playground Week Spring/Summer 2017
19.45 - 20.00 15 min ICW Ready To Wear Competition
20.00 - 21.00 60 min Exclusive Designer Day I
21.00 - 21.45 45 min ICW Awards
21.45- Done 60 Min Briefing
RU
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III
Time Duration Activity
06.00 - 06.30 30 min Crew Stand by
06.30 - 07.00 30 min Briefing
07.00 - 07.30 30 min Model and Designer Stand by
07.30 - 08.00 30 min Sound and Multimedia Check
08.00 - 09.00 60 min Fashion Show Slot I Rehearsal
09.00 - 10.00 60 min Fashion Show Slot II Rehearsal
10.00 - 11.00 60 min Fashion Show Slot II Rehearsal
11.00 - 12.00 60 min Fashion Seminar : Beauty Class
12.00 - 13.00 60 min Lunch Break
13.00 - 13.45 45 min
ICW Icon Competition 2018 Fall/Winter 13.45 - 14.45 60 min
14.45 - 15.00 15 min
15.00 - 16.00 60 min
16.00 - 16.30 30 min Clear Area
16.30 - 17.30 60 min Fashion Parade I
17.30 - 17.45 15 min Clear Area
17.45 - 18.45 60 min Fashion Parade II
18.45 - 19.00 15 min Clear Area
19.00 - 20.00 60 min Playground Week Spring/Summer 2017
20.00 - 20.15 30 min Clear Area
20.15 - 21.00 45 min Exclusive Designer
21.30- 22.30 60 min Style Entertainment : Bonita & The Husband
RU
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IV
Time Duration Activity
06.00 - 06.30 30 min Crew Stand by
06.30 - 07.00 30 min Briefing
07.00 - 07.30 30 min Model and Designer Stand by
07.30 - 08.00 30 min Sound and Multimedia Check
08.00 - 09.00 60 min Fashion Show Slot I Rehearsal
09.00 - 10.00 60 min Fashion Show Slot II Rehearsal
10.00 - 11.00 60 min Fashion Show Slot II Rehearsal
11.00 - 12.00 60 min Fashion Seminar : Beauty Class
12.00 - 13.00 60 min Lunch Break
13.00 - 13.45 45 min Fashion Talk Brand
13.45 - 14.45 60 min ICW Presents Stand Up Comedy
14.45 - 15.00 15 min Clear Area
15.00 - 16.00 60 min Fashion Parade I
16.00 - 16.30 30 min Clear Area
16.30 - 17.30 60 min Fashion Parade II
17.30 - 17.45 15 min Clear Area
17.45 - 18.45 60 min Fashion Parade III
18.45 - 19.00 15 min Clear Area
19.00 - 20.00 60 min Playground Week Spring/Summer 2017
20.00 - 20.15 30 min Clear Area
20.15 - 21.30 60 min Exclusive Designer
21.30- 22.30 60 min Style Entertainment : The Secret
MEDIA PROMO ICW
UMBUL-UMBUL SEPANJANG KASABLANKA
NEON BOX ICW STANDING POSTER
FASHION INSTALATION INVITATION
INSTALATION
MAIN GATE
TVC DI AIRPORT
Social Media :
1. Twitter @indcreativeweek
2. Instagram Indonesiacreativeweek
3. Fanpage : www.facebook.com/indonesiacreativeweek
4. www.indonesiacreativeweek.com
Print Ad & Online
Poster
Flyers
Baligho
Umbul-umbul
Regular Booth F&B
2x3 M IDR 10.000.000,-
Facilities:
• Chairs (1 unit)
• Electricity Standard
• Carpet
• Booth Standard
Fashion Show
Parade A
IDR15.500.000
Benefits: • 12 Collection
• Choreographer
• Music Director
• MAKE UP Model
• 6 Model Min
• Logo on Screem
• Media Coverage
• Photo Doc
• Press
Conference
Fashion Show
Parade B
IDR20.500.000
Benefits: • 16 Collection
• Choreographer
• Music Director
• MAKE UP Model
• 8 Model Incl
• Logo on Screem
• Media Coverage
• Photo Doc
• Press Conference
Citizen Runway
IDR 7.500.000
Benefits: • 6 Collection
• Choreographer
• Music Director
• MAKE UP Model
• 10 Model Incl
• Logo on Screem
• Photo Doc
Fashion Show
Exclusive B
IDR40.500.000
Benefits: • 36 Collection
• Choreographer
• Music Director
• MAKE UP Model
• 16 Model Incl
• Logo on Screem
• Media Coverage
• Photo Doc
• Press Conference
MIX SHOW
IDR20.500.000
Benefits: • 16 Collection
• Booth Regular
• Choreographer
• Music Director
• MAKE UP Model
• 8 Model Inc
• Logo on Screem
• Media Coverage
• Photo Doc
• Press Conference
Fashion Show
Exclusive A
IDR25.500.000
Benefits: • 24 Collection
• Choreographer
• Music Director
• MAKE UP Model
• 12 Model Incl
• Logo on Screem
• Media Coverage
• Photo Doc
• Press Conference
Regular Booth
2x3 M IDR 15.000.000,-
Facilities:
• Chairs (1 unit)
• Electricity Standard
• Carpet
• Booth Standar
Fashion Show
Deluxe
IDR60.500.000
Benefits: • 48 Collection
• Choreographer
• Music Director
• MAKE UP Model
• 16 Model Incl
• Logo on Screem
• Media Coverage
• Photo Doc
• Press Conference
Area Food Creative Fest
PORTFOLIO
Gallery Indonesia Creative Fashion Week 2012
Epicentrum Walk
Gallery Indonesia Creative Fashion Week 2013
Kota Kasablanka
Gallery Indonesia Creative Fashion Week 2013
Grand Indonesia
Gallery Indonesia Creative Fashion Week 2014
Skenoo Hall, Gandaria City
Liputan Media
Link Indonesia Creative Week
1. www.fashiontube.com/r4bsef 2. www.fashiontube.com/bywqpe 3. www.fashiontube.com/oohkqe 4. www.fashiontube.com/5l8qla 5. www.fashiontube.com/5gpzap 6. www.fashiontube.com/s3rrwg
• http://fashiontube.com/user/icw2014/
Susunan Panitia
• Founder Head Event Client Relationsip
• Faizullah Sofyan
• Donna Mauritta • Gede Wiratama
The Icon
The Icon
Exhibition Indonesia Creative Week
Pengalaman DI2K
• Berpengalaman dalam membuat konsep kreatif dan men-organize sebuah acara
• Aktif dalam Event Management since 2006 dan pendiri acara Indonesia Creative Week
• Di bawah naungan PT. Darwis Indonesia Kreatif Komunikasi
• Brightcomm sebuah PR Komunikasi yang dapat merealisasikan event
The Experience
• Indonesia Creative Week 2013. Spring/Summer. Jakarta
• Annual Show IJO Clothing @ Maestro Function Hall Plaza Indonesia
• Indonesia Creative Week 2012 (National Event) 5-9 Dec 2012 @ Epiwalk
• Epicentrum Year End Project 2012
• Women’s Week 2012 at Plaza Senayan by Trinaya Group
• Grand Launching Lovelyness Novel and Trunk Show by Ben Lucas At Amarone Grand Kemang by Marie Claire Indonesio
• Grand Launching Exilim Casion Camera @ FX Entertainemnt 2013
• Edgy Style Jakarta Fashion Weekend at Grand Kemang Hotel 2011 feat 9 Young designer Indonesia
• Sogo Summer Holiday 20122 At Plaza Senayan
• Grand Launching C’s model Management @ Picollo Resto & Bar @ Mega Kuningan
• Pre Launching C’s Model Management @ Dragon Fly Feat Trunk Show by Roy Mulyanto
• Press Conference Batik for Charity for WWF Indonesia Feat Batik Dee Ong 2011
• Indonesi Creative Week 2013 Fall/Winter 2014 Grand Indonesia with BCA
Terima Kasih PT. Darwis Indonesia Kreatif Komunikasi Jl. Raya Jatimulya No. 288-289 Bekasi Timur www.indonesiacreativeweek.com [email protected] Twitter @indcreativeweek Instagram : Indonesiacreativeweek Fanpage : Indonesiacreativeweek Mobile : 081219674846