Seattle University 2010 Social Media Presentation

Social Media

Nonprofits.for

Seattle University:

July 15, 2010

deliver magazine July 2010

June 2010, only 320,000 Americans joined Facebook -- but more importantly, it shows that 250,000 of the primary 18-to-44-year-old demographic actually left Facebook.

DirectMailis dead.

E-Mailis dead.

Focusing

on the toolleads to…

Focus on

Why.

2 reasonsfor

Social Media

Donors

Recipients

It's all about

Relationships

Relationships

Social

are notNetworks

new.

Relationships:

differentdepths

Relationships:

differentcontexts

Relationships:

differentcomplexities

Robin Dunbar:

150

Donors

Donors

Connect

Communitywith a

Donors

Engage

Causewith the

Donors

Participate

Solutionin the

Eugene Cho,One Day’s Wages

Mark Horvath

InvisiblePeople.tv

Scott Harrison, charity:water

What’s the pointof social media?

DevelopRelationships

With purpose.

PurposeWith

Mostly Online

Build Online

Presence

Build it and theywill come.

Search EngineOptimization.

SEO (M)

Create aRave.

advantagesfor the

nonprofit

8

Ad

van

tag

e1# Don’t have to

“act” like you know

everyone because you

really do know them.

“act”

Ad

van

tag

e2# Leaders can

actually be to the

community.talking

Ad

van

tag

e3#

Designed for the individual user

“I can

myself.”do it

Ad

van

tag

e4# Investment

dollars.

measured as muchintime

as

Ad

van

tag

e5#

Easier to

community build

Ad

van

tag

e6# New way to

engage volunteers:

-who you maynot know

-who alwayswanted to help

Ad

van

tag

e7# Supplement

technologyblogFacebookTwitter

without aWeb department

Ad

van

tag

e8# Effective social media

doesn’t haveto be

AUTHENTICjust

WhereshouldI begin?

Whatis

Blogging?

~133 million blogsOver half of blogs keep

family & friends updated

42% become friends with

someone met on blog63% of bloggers become

advocates for a cause

Content

Conversation

Connections

What is

Facebook?

Who uses Facebook?

~400 million accounts

70% outside the U.S.

Half login every day

Average 130 friends

Number 2 on Alexa

Facebook Now

Commands

41% of Social

Media TrafficSource: TechCrunch.com

The U.S. on Facebook

Source: Quantcast.com

What is

YouTube?

2 billion videos watched

per day

Each minute

24 hours uploaded

of video

The U.S. on YouTube

Source: Quantcast.com

What is

Twitter?

~106 million accounts

Approaching 1 billion

Tweets a month

About ⅓ tweet about brand

The U.S. on Twitter

Source: Quantcast.com

What is

LinkedIn?

~70 million accounts

Execs from all Fortune 500

companies

About 20% are small biz

The U.S. on LinkedIn

Source: Quantcast.com

Consistent

ConsistentAuthentic

ConsistentAuthenticGiving

ConsistentAuthenticGivingCredible

ConsistentAuthenticGivingCredibleCongruent

ConsistentAuthenticGivingCredibleCongruent

Questions?

Kris Hoots and Steve ThomasPartners

Oneicity

Phone: 206.922.2411

Website: www.oneicity.com

Blog: www.oneicity.com/blog

Facebook: www.facebook.com/oneicity

Twitter: www.twitter.com/oneicity

LinkedIn: www.linkedin.com/companies/oneicity

Photo CreditsPhotos used as per Creative Commons Attribution 3.0 US license

Slides 5 and 6: http://www.flickr.com/photos/walkadog/3560856061/

Slide 8: http://www.flickr.com/photos/e-strategycom/1053256971/

Slide 10: http://www.flickr.com/photos/29071316@N06/3470399603/

Slide 13: http://www.flickr.com/photos/orinrobertjohn/4307907897/

Slides 18-20: http://www.flickr.com/photos/digomoraes/716138129/

Slide 30: http://www.flickr.com/photos/jamescridland/613445810/

Slide 31:http://www.flickr.com/photos/stuseeger/226628124/

Slide 32:http://www.flickr.com/photos/rwp-roger/3854246685/

Slide 33: http://www.flickr.com/photos/bobjagendorf/3937168847/

Slide 34: http://www.flickr.com/photos/suneko/208997985/

Slide 35: http://www.flickr.com/photos/thunderpants/2744701385/

Slide 36: http://www.flickr.com/photos/kasperbs/3039831732/

Slide 37: http://www.flickr.com/photos/sreejithk2000/2385193167/

Slide 47: http://www.flickr.com/photos/spakattacks/554386423/

Slide 49: http://www.flickr.com/photos/anniemole/85515856/

Slide 54: http://www.flickr.com/photos/robertopia/3671718584/

Slide 56: http://www.flickr.com/photos/environment/2167097486/

Slide 60: http://www.flickr.com/photos/mwichary/2151373568/

Slide 63: http://www.flickr.com/photos/alisdair/17303737/

Slide 66: http://www.flickr.com/photos/usfbps/4607149870/

Slide 69: http://www.flickr.com/photos/8331761@N07/2502135281/

Slide 76: http://www.flickr.com/photos/38299630@N05/3635356091/