Seattle Talent Warriors Roadshow: Alison Hadden from Glassdoor

Alison Hadden, Glassdoor | October 2014

Our Solutions

Job AdsEnhanced ProfileDisplay Advertising

Brand. Influence. Hire.

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Glassdoor Product: Job Ads

• Advertise all your open positions

• Uniquely target ideal candidates based on demographic data, interests, and behavior

• Promote jobs across multiple channels including mobile, email alerts, and throughout Glassdoor as ‘Featured Jobs’

• Leverage Client Success Manager to maximize budget and deliver optimal results

Recruit High Quality Candidates

2x Better Applicant Quality compared to traditional job boards

• Intuit: Improved app-to-hire conversion by 78%• MED-CARE: Reduced time-to-hire by 3x• loanDepot: Eliminates big job boards, saves $250K• 1800Contacts: Improved app-to-hire ratio by 5x • ServiceMaster: 2x qualified apps for seasonal roles

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Glassdoor Product: Enhanced Profile

• Influence candidates with custom branded content, videos, and social media integration

• Eliminate competitor advertising

• Showcase open positions with a direct jobs feed from ATS

• Analyze candidate demographics and job seeker activity

• Monitor brand awareness, company and CEO reputation over time

Manage & Promote Brand

3x Candidate Traffic vs. LinkedIn measured by profile pageviews

• RailInc: 6x traffic on Glassdoor vs LinkedIn page• Groupon: 11x traffic on Glassdoor vs LinkedIn page• Vmware: 10X traffic on Glassdoor vs LinkedIn page• Lithium Technologies: 25% hires from Glassdoor

vs 20% from LinkedIn

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Glassdoor Product: Targeted Display Ad Campaigns

Diversity & Inclusion

Graduates & Millennials

Awards Announcements

Seasonal Hiring

Drive Targeted Awareness

Event Promotion

• Showcase Diversity Campaigns

• Segment ads by location, industry, and competitor profiles

• Targeting criteria can be customized to meet specific client goals (See Glassdoor sales)

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LIVE ONSITE: Search by Job Title

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LIVE ONSITE: One Click Away from Career Site

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LIVE ONSITE: Tons of Extra Info with the Job Listing

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LIVE ONSITE: Click to Enhanced Profile

LIVE ONSITE: Monitor Ratings & Reviews Trends

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LIVE ONSITE: Brand & Talent Analytics

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LIVE ONSITE: Employee Sentiment & Reputation

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LIVE ONSITE: Job Click Activity

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LIVE ONSITE: Automate & Share with Team

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