Seattle Billing, Coding and Marketing Workshop

AAPPM west coAst workshoPs

podiatry is positioned to

…are you?

register online at www.AAPPM.org

choose FroM two DAtes AND two LocAtIoNs

June 13 & 14 Crowne plaza seattle, Wa

December 6 & 7 doubletree suites santa Monica, Ca

tWo FULL days deVoted to• Billing and Coding • PraCtiCe ManageMent • and one-day of Marketing

2 DaysPractice Management

2 DaysBilling and Coding

1 DayMarketing

seattle Thursday and Friday June 13–14

santa Monica Friday and Saturday December 6–7



seattle Friday June 14

santa Monica Saturday December 7

Registration + Accommodations The AAPPM member registration fee is $399 for AAPPM members for the entire conference. You must select which location you are attend-ing (Seattle or Santa Monica). Your registration form and payment must be received one week before the conference to complete your regis-tration.

Seattle Call the Crowne Plaza at 1-888-233-9527 by May 13, 2013. Mention that you are with the AAPPM to receive the rate of $179 for Single/Double Occupancy. The hotel is located at 1113 Sixth Ave, Seattle, WA 98101.

Santa MoniCa Call the DoubleTree Suites by Hilton at 310-395-3332 by November 14, 2013 to receive the rate of $194. Be sure to mention you are with the AAPPM. The hotel is located at 1707 Fourth Street, Santa Monica, CA 90401.

Membership Makes Sense If you are a new practitioner in the first four years of practice, a staff member or a resident, it’s more financially advantageous to join AAPPM to come to this conference since it’s actually less expensive to join than it is to come as a non-member. For complete membership information visit us online at www.aappm.org, e-mail [email protected], or call us at 517-484-1930.

Continuing EducationTo earn Continuing Education Contact Hours (CECH) credits, see the schedule for the lectures and workshops that qualify. This conference has qualified for 4.75 (3 CE for the Practice Management Track and 1.75 CE for the Billing and Coding Track) continuing education contact hours (Category 1) with the AAPPM CME Chairman, Christian Kindsvatter. The Ameri-can Academy of Podiatric Practice Management (AAPPM) is approved by the Council of Podiatric Medical Education as a sponsor of continuing education in Podiatric Medicine.

as a special bonus, all attendees

will will be able to purchase a copy

of the Field guide to Physician

Coding, Second edition, by Betsy

nicoletti for only $40—a $90 value!

this is one of the most comprehen-

sive books on all areas of coding

and billing with very practical and

useful information that billing staff

will use on a daily basis.

The AAPPM West Coast Seminars are different than any other in podiatry!

two information-packed days covering all core aspects of Coding and Billing, Practice Managment and Marketing

Take Advantage of a Complimentary Consultation with one of our experts!

reM JAcksoN Founder/ceo – top Practices, LLcTop Practices is dedicated to helping podiatry practices grow and reach their full potential using innovative marketing plans and practice management systems. Rem is the author of “Why Most Podiatry Marketing Doesn’t Work” which can be downloaded at www.TopPractices.com at no cost. tel 717.626.2025 | [email protected]

chAD schwArz President and ceo Integrated Medreps, LLcIntegrated MedReps, LLC offers the service of integrating a “Practice Representative”, other-wise known as a marketing person, into a po-diatric practice. You will learn how to find, train, continually educate and manage a “Practice Representative” for your podiatry practice. [email protected]

Josh whIte, DPM, cPed safestepMedicare DME Compliance: Compliance + Convenience=Cash. Fitting shoes and AFOs us-ing “WorryFree DME” promotes practice growth by increasing office efficiency while ensuring Medicare compliance. If SafeStep creates docu-mentation forms and you fail a Medicare audit, SafeStep will reimburse up to $10,000 of loss due to insufficient documentation.tel 866.712.STEP | [email protected]

JohN w. LeArDI, esq. Buttaci & Leardi, LLcPost-payment audit defense, corporate transactions, statutory/regulatory compliance, and general consultations.tel 609.759.0570 | [email protected]

cINDy PezzA, PMAcceo – Pinnacle Practice Achievement, LLcBring your questions and concerns relating to staff members, office flow, patient compliance and maximizing visits to see how a little effort can change the entire dynamic of your practice and your life. With over a decade of experience working with DPMs and their staff, I will get you off the treadmill and reaching the top of that mountain.tel 508.369.1845 | [email protected]

MAry-eLLeN schIMMoLLer Independent Networking Group, Inc. (ING)As our name suggests, we are independently working with practices to share ideas and best practice philosophies. We also understand that medical practices often need our expertise on a short-term or limited basis. This may include: billing services, personal and staff compensa-tion plans, reimbursement troubles, staff train-ing, and organizational policies. tel 260.927.1266 | [email protected]

r. PAuL wILsoN, crPc President Advanced capital Advisory Group, LLcCorporate structure for building a business, not just a practice; personal and corporate asset protection strategies; getting the most from your qualified and non-qualified retirement plans; what to do next when you’ve already “done everything”. tel 866.432.6229 or cell 513.313.5297 [email protected]

You must contact the consultants directly to schedule an appointment.

2-DayPractice Management



success in seattle by the sea— strategies to change Paradigm for Personal and Professional successThis program is designed to prepare your mind for what this program will train it to do…stay afloat, avoid running aground, and navigate the turbulent waters of healthcare reform. By the time you disembark on Saturday, you will all be Captains of your own destiny, ready to battle and defeat the world’s challenges!

Beyond the silver Bullet: ensuring Patient and employee satisfactionLearn innovative methods to achieve and sustain employee engagement and enthusiasm, which is the key to creating excellence in great patient service.

economical and efficient solutions for ridding your Practice of wasteful habitsTake a closer look at what is really going on in your practice. From staff members who have lots of extra time to surf the web, to overpaying for your medical supplies and durable medical equipment, let’s dissect how your hard earned money is being spent and discover how often it is wasted. Together we will learn ways to make the best use of office hours and the most economical methods of saving thousands of dol-lars a year, without sacrificing quality or care.

what Now? healthcare reform, Accountable care organizations, clinical Integration, and the Future of healthcare DeliveryHealthcare delivery in this country is changing, and those changes extend far beyond the Patient Protec-tion and Affordable Care Act (aka Obamacare). This workshop will highlight some of those changes and explain how they will affect your practice in the years to come.

how to Plan and Implement a Marketing Plan and key Marketing strategiesThe great paradox of business is that you have to spend money to make money. This is true. But how do you know how to plan for the expenditures? How can you evaluate and test ideas and strategies in a careful and cost effective way without taking too long to do something that works? In this session you will learn how to plan, budget, build, and profit from your mar-keting investments. Done correctly, marketing should be an investment, but never a cost.

teach, show and watch them GoThe difference between a practice that survives and a practice that strives is the ability to create a TEAM of highly trained individuals who work together to achieve more. This doesn’t happen overnight, and there is no magic pill to make your practice run like a well-oiled machine, but it will happen if you take the time to educate and train your TEAM. Join us as we use the adapted techniques of your favorite childhood coach to create the efficient, productive practice you have always dreamed of. Together we will learn how to teach, show and watch them go!

why the Internet and social Media is one of your Most critical Marketing toolsUsing the internet by having a website is critically important for any Podiatrist who practices in 2011. Find out how you can use your website, social media and the internet in ways even savvy internet marketers are just discovering. It’s technology - but yes, you can do this!

Financial Lecture the Meaningful use crash course and update This title speaks for itself! Are you ready to become compliant and maximize your financial incentive? The clock is ticking and the incentive begins to erode after this year.

New and Innovative concepts in In-office Dispensing | 0.5 ceWith the changing landscape in healthcare and strong focus on outcomes and quality, there is a significant role for in-office dispensing. Learn to maximize use of products and develop treatment protocols to increase patient satisfaction and add to the bottom line.

taking your custom Made orthotic Device Prac-tice to the Next LevelNo one provides a better custom orthotic device better than a Podiatrist, yet we talk ourselves out of golden opportunities. A combination of in-office presentation and communication, combined with superior evaluation and understanding of biomechan-ics, casting, and prescription writing will catapult your custom orthotic practice to a new level.

Day 1Practice Management Begins at 8:30 am

optional workshops 7:30 – 8:30 am

how to recruit, hire, Integrate, train, and Market an Associate

Lasers in Podiatry | 1.0 ce

1.5 ce

optional workshops 7:30 – 8:30 am

Advanced strategies for thriving in today’s economy, Important Planning Perspectives for the 2013 Physician

the Fortune 500 Practice and Beyond

compliance workshop

critical Financial skills for office successGain enhanced skills necessary to critically examine your financial reports to help mitigate shrinking profit margins and the escalating cost of providing high-quality patient care.

evidenced Based Protocols to enhance Mobility in the elderly and Maximize wound healing: Practical solutions to Improve the quality of Life of your Patients, stimulate outcomes and Practice Growth | 1.0 ceThis unique workshop will address three types of wounds that the podiatric physician sees on a daily basis. The post-surgical wound, the diabetic foot and ankle wound, and the Venous Stasis Wound. With so many products and with the chaos of a busy office, knowing what to use and when to use it can be a challenge. This workshop will streamline protocols and make it easier than ever to address these common wound types with easy to use prod-ucts that you can dispense and bill for out of your office. A variety of different products and Ancillary Services will be discussed that will address wounds of all sizes and shapes along with coding and docu-mentation pearls to remain compliant.

taking your Practice to the Next LevelPractical advice, techniques and specific sugges-tions learned through a focused period of change with the goal of growing their practice and adding fifty percent to their bottom line; at the same time focusing on improving staff and patient satisfaction, delivering better quality with improved outcomes and spending less time in the office. A great exer-cise for all to learn from!

ten efficiency tips for Providing the Best Possible Patient experience and Making for a happy office teAMJoin us as we share the top ten tips for assuring that patients leave your office knowing they have chosen the right place for all of their foot and ankle needs. From the time they book their appointment, to the check in process, evaluation, treatment and follow up, make sure your TEAM is fully prepared to exceed the expectations of all your patients. Set your office apart from the rest and WOW them with a standard of care that will keep them coming back and referring their friends and family.

Billing compliance is More Important than ever: how to Identify and correct Potential Billing-related risks in Podiatric PracticesIn today’s environment, a podiatric practice’s billing operation is critical to the office’s financial stability and overall success. Unfortunately, this operation can also be the source of significant liabilities, specifically in the form of post payment audits and other regulatory investigations. This seminar will identify the most common billing-related risks in a podiatric office, and provide practical guidance on how to implement efficient and effective risk management policies and procedures.

optimizing Financial returns and clinical qual-ity: using Analytics to optimize your Practice Develop methods for identifying strengths, weak-nesses and missed opportunities of your operation-al areas while prioritizing actions that drive financial improvements and quality performance.

time Management for a Better Life and PracticeLearn systems to stop procrastination, become more productive and develop habits for success. A practi-cal discussion to put simple systems in place that all can receive significant benefit from right away.

New concepts in Ankle Foot orthotic technol-ogy for an Aging Patient Population: New AFo tools that you Need to know About | 0.5 ce1. The latest AFO designs for the post CVA/

Dropfoot patient. 2. The latest AFO design for the severe Posterior

Tibial Dysfunction patient3. The latest AFO designs for the gait instability

patient.

The CDC has reported that as of 2012, 10,000 Americans are turning 65 years of age every day. This number is expected to increase over the next 20 years.

Addressing our senior patient’s specific needs and physical challenges is the fundamental key to unlocking practice success and achieving better outcomes.

Keeping our senior patients mobile and active should be our goal and using the right AFO tech-nology can help you achieve that goal while also taking your practice to new heights.

Improving the Patient experience to Build customer LoyaltyThe potential for patients to refer new patients can be maximized when continuous-improvement methods are practiced on a daily basis. Specific concepts will be presented that can easily be ap-plied and implemented in any office.

you’ve Got to Be Believed to Be heardOur patients are our partners in their care. It’s not enough to simply instruct them, they must BELIEVE and TRUST in you and your treatment plan. We will discuss how to build and convey that trust.

Bringing It All together…Now It’s All up to you!You’ve heard some great thoughts and ideas this weekend. This 30 minute program will include a guided construction of your Action Plans and Goals which will hold you accountable for making changes in your personal and professional lives. Recommendations for books to read to bring you ideas to set your course and take your practice and life to the next level. Knowledge is power! .That’s what you came here for... Now it’s all up to you!

Day 2Practice Management Begins at 8:30 am

1.5 ce

2-DayBilling & Coding



Day 1Billing and Coding Begins at 8:30 am

I have to Pay what? Exploring what to say and how to say it when dealing with financial arguments and patient responsibility.

untapped revenue The codes you need to know or should know, place of service, Jcodes, injections and more.

Financial Protocols to keep increasing revenue and holding staff accountable

the Great Debate: keeping Billing In-house or outsourcing The pros and cons and deciding what is best for your practice.

Proper Documentation | 0.75 ce Blling of wound care in the office, following the rules and getting paid

Diabetic shoe, DMe and AFo treatment Protocols | 1.0 ce Selecting the appropriate devices for your patients, using the right codes and getting paid for what you

Dealing with Medicare DMe changes What you don’t know can hurt you

top 5 Billing errors

questions & Answers with Panel

IcD-10 It is coming for you, how to prepare for the inevitable the real Business side of things Billing management, A/R and staying on top of your practice finances

DMe Medicare compliance What you need to have in place before you bill and how staff can be your best asset in achieving success

your staff’s role in the Documentation of G codes Training staff to remember when you don’t. Why risk being penalized for something as simple as recording what you already do?

the stories that your electronic health records tell

Audits: how to Prepare and tips on staying Below the cMs radar

Appealing claims Common reasons for denials (the importance of clean claims) and the resources to help you keep your hard earned money

treating and Billing for Patients in skilled Nursing and other In-Patient Facilities The points you need to understand and the important specifications of Medicare Parts A and B

Let’s Make a Deal Panel

open question & Answer session (attendees can submit questions ahead of time)

Day 2Billing and Coding Begins at 8:30 am

1.75 ce

1-DayMarketing

seattle Friday June 14

santa Monica Saturday December 7

1 DayMarketing Begins at 8:30 am

the 4 Pillars of Practice Marketing There is not just one magic bullet that works to drive new patients into your podiatry practice. Your practice marketing rests on four pillars: Web-based Marketing, Referral Marketing, Internal Marketing, and External Marketing. All four pillars are necessary to develop a comprehensive practice marketing strategy. Today we will dissect each pillar and help you develop a winning marketing strategy for your practice.

Pillar one: web-based Marketing the hub: your website Your website is the unique real estate that you own online with the sole purpose of providing prospec-tive patients the information they need to make the decision that you are the best to treat their particu-lar issue. All of your online, and much of your offline, marketing will drive these people to your website. Let’s make sure you provide everything you need to convert them to patients in your office.

social Media Part 1: Blogging to create content In past meetings, we’ve justified the need to have a blog. It’s time to break through the glass ceiling and show you how to set up a blog, how to post, and what to write about. We’ll even take it a step further and show you how to write a post that the search engines will love and direct the traffic back to your website. Your blog should serve as the hub of your social network marketing strategy. Learn how to do it properly with maximum return on your time investment.

social Media Part 2: Facebook (Part I) The days of questioning whether Facebook is a critical component to your podiatry practice has come and gone, as the answer is now obvious. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day {www.digitalbuzzblog.com; 7/2011}. In this presentation, we will discuss the social media giant, and provide the knowledge needed in an instructional fashion, so you can then utilize this incredible online op-portunity to propel your practice forward.

social Media Part 2: Facebook (Part II) The days of questioning whether Facebook is a critical component to your podiatry practice has come and gone, as the answer is now obvious. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day {www.digitalbuzzblog.com; 7/2011}. In this presentation, we will discuss the social media giant, and provide the knowledge needed in an instructional fashion, so you can then utilize this incredible online op-portunity to propel your practice forward.

social Media Part 3: twitter, LinkedIn and Pinterest Effectively using social media allows you to create a referral network that surrounds your practice. In this session, key strategies for making this work well will be discussed.

social Media Part 4: Google+ and Local search Thought you knew all there was to know about web-based marketing? Think again. Google has completely changed the game once again and has introduced Google+ making social media now a huge influential factor on your search engine optimization, your local listings, and your overall web-based marketing. To ignore social media at this point could be detrimental, however, jumping on board now will give your practice a huge competi-tive advantage. In this session, we’ll go over every-thing you need to know about Google+ and how to maximize your web-based marketing efforts.

Understand exactly what Google+ is, why it has such an incredible impact down to a step-by-step tutorial on how to get started. If there’s one thing to pay attention to in the world of web-based marketing, this is surely it. Don’t miss out on your chance to take the step that could take your prac-tice to the next level.

using a Virtual Marketer to Do It All For youIf you have been sitting thinking about all the time and effort you don’t have to spare, Dr. Frederick will discuss using a virtual marketing assistant to effec-tively run your online marketing campaigns.

Pillar two: referral-Based Marketing It’s time to find a comfortable pair of shoes, fill up that gas tank and get ready to create a power-ful presence in your community. Referral-Based marketing is the act of engaging those in your com-munity, both medical and non-medical, to provide educational awareness for you and your practice. We will discuss specific areas to target and exactly how to approach them to maximize your time and return on your investment. The opportunity is out there; Let’s get a plan in place so you can return home and bring your practice’s marketing aspira-tions to and above your expectations!!!

It’s Not what you say, It’s how you say ItYour communication is vital to the way the offices you visit perceive you. Learn skills to ensure you are heard to let your message come through loud and clear.

Pillar three: Internal MarketingWhat would you do if someone offered you a list of people who were pre-sold that you were the best doctor to treat their foot and ankle problems. How much would you pay for such a list? The good news is you are already in possession of that list...your existing patient database. If you use it in the right way, you can leverage these patients to continue to fuel your practice success.

Pillar Four: external MarketingThere is still a place in your marketing quiver for good old fashioned advertising. Where is the best use of your marketing budget and what pitfalls should you be careful to avoid?

how to Make sure your Newsletter Is Not BoringA newsletter for your practice (whether printed, online, or BOTH) is an effective method of market-ing to your existing patients to educate them about your services. If you have tried using a newsletter in the past with disappointing results, it was prob-ably BORING! Learn strategies to make sure your newsletter is opened, read, and successfully drives patients to your office.

question & Answer session

register online at www.AAPPM.org

tWo FULL days deVoted to• Billing and Coding • PraCtiCe ManageMent • and one-day of Marketing

choose FroM two DAtes AND two LocAtIoNs

June 13 & 14 Crowne plaza seattle, Wa

December 6 & 7 doubletree suites santa Monica, Ca

prsrt stdUS PoStage

paidlanSing MiperMit 515

American Academy of Podiatric Practice Management1000 West St. Joseph Hwy, Suite 200Lansing, Michigan 48915


You may also register online at www.aappm.org

All registrants must be from the same office. Registration cut off date is June 3 for Seattle and November 25 for Santa Monica after which you must register on site. An additional $75 fee will be charged to your registration if you register after the cut-off date.

Name/Credentials Name on Badge

Practice Name/DPM Name

Address

City State Zip Code

E-mail (confirmation sent via e-mail only)

Phone Fax

Prin

t 001

aappM West Coast WorkshopsRegistration

AAPPM Members Registration Rates (All registrants must be from the same office)

q DPM Member/Life Member $399 q Additional DPM Member/Life Member $340

Total number of additional DPMs attending (List names of additional attendees on back of registration form)

q DPM Associate Member (in practice 4 years or less) $350q Additional DPM Associate Member $300

Total number of additional DPM Associates attending (List names of addiitonal attendees on back of registration form)

q Assistant/Staff Member* $350 q Additional Assistant/Staff Member* $269

Total number of additional Assistant/Staff Members attending (List names of additional attendees on back of registration form)

* Membership in AAPPM is by Individual. Assistant/Staff Member (non-DPM) must be a paid AAPPM Member under their own name.

q AAPPM Resident Member $130 Total number of additional Resident Members attending (List names of addiitonal attendees on back of registration form)

1

2

3

4

AAPPM Non-Member Registration Rates (Please fill out one registration form per attendee)

q Non-member DPM $550

q Non-member DPM Associate (in practice 4 years or less) $490

q Non-member Assistant/Staff* $479

q Non-member Resident $319

Fax BOTH SIDES of registration with credit card information to 517.485.9408 or send with check made payable to AAPPM: American Academy of Podiatric Practice Management | 1000 W St. Joseph Hwy, Ste 200, Lansing, MI 48915

t 517.484.1930 | F 517.485.9408 | e-mail [email protected] | web www.aappm.org

Payment Information on back >>>

In order to receive your discount, please fill out the registrant worksheet provided on the back of this form. Thank You!



please indicate which conference date/location you are registering for:


Fax BOTH SIDES of registration with credit card information to 517.485.9408 or send with check made payable to AAPPM: American Academy of Podiatric Practice Management | 1000 W St. Joseph Hwy, Ste 200, Lansing, MI 48915

t 517.484.1930 | F 517.485.9408 | e-mail [email protected] | web www.aappm.org

Payment All registrations must be paid in full by June 3, 2013 for Seattle and November 25, 2013 for Santa Monica

Card Number Exp. Date

Cardholder Name Signature

Billing Address for card (if different from registrant address):

Address

City State Zip Code Registrations cannot be taken via telephone. Registration cut off date is June 3, 2013 for Seattle and November 25, 2013 for Santa Monica. All cancellations must be received in writing before this date. No refunds will be granted after June 3, 2013 for Seattle and November 25, 2013 for Santa Monica. Please note that we must receive both your registration form and payment by June 3, 2013 for Seattle and November 25, 2013 for Santa Monica. Only paid registered attendees may attend sessions or meal functions.

q American Express

q Visa q MasterCard

q Check #

AAPPM Members Registration Worksheet In order to receive your discount, please complete the following:

1

2

3

4

q DPM Member/Life Member $ 399.

q Number of additional DPM Members/Life Members x $340 each = $

q DPM Associate Member (in practice 4 years or less) $ 350.

q Number of additional DPM Associate Members x $300 each = $

q Assistant/Staff Member* $ 350.

q Number of additional Assistants/Staff Members x $269 each = $

*Assistant/Staff Member (non-DPM) must be a paid AAPPM Member under their own name.

q AAPPM Resident Member $ 130.q Number of additional Resident Members x $130 each = $

totAL AMouNt Due $

Please list additional attendees below:







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Seattle Billing, Coding and Marketing Workshop

Documents

practice personal

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