NFO CFgroup Seat Belt Survey October, 2002 1 NFO CFgroup Seat Belt Survey Q1. When travelling in a car, do you wear your seat belt all of the time, most of the time, some of the time, or never? • The majority of Canadians (85%) wear their seat belts all of the time. • Canadians in Manitoba and Saskatchewan are most likely to wear their seat belts all of the time (93%), followed closely by Quebecers (92%). • Albertans are least likely to wear their seat belts all of the time (74%), and 6% claim to never wear their seat belts. • Women are significantly more likely than men to buckle up all of the time (90% vs. 81%). Percent Of Canadians Who Wear Their Seat Belts All Of The Time 90 81 80 74 93 85 92 79 85 0 100 Female Male B.C. Alberta Manitoba / Saskatchewan Ontario Quebec Atlantic Total Canadians %
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NFO CFgroup Seat Belt Survey October, 2002 1
N F O C F g r o u p
Seat Belt Survey
Q1. When travelling in a car, do you wear your seat belt all of the time, most of the
time, some of the time, or never?
• The majority of Canadians (85%) wear their seat belts all of the time.
• Canadians in Manitoba and Saskatchewan are most likely to wear their seat
belts all of the time (93%), followed closely by Quebecers (92%).
• Albertans are least likely to wear their seat belts all of the time (74%), and 6%
claim to never wear their seat belts.
• Women are significantly more likely than men to buckle up all of the time
(90% vs. 81%).
Percent Of Canadians Who Wear Their Seat Belts All Of The Time
90
81
80
74
93
85
92
79
85
0 100
Female
Male
B.C.
Alberta
Manitoba / Saskatchewan
Ontario
Quebec
Atlantic
Total Canadians
%
NFO CFgroup Seat Belt Survey October, 2002 2
TABLE 1
Frequency Of Wearing Seat Belt When Travelling In A Car
Percent Of Canadians
Region/Province Gender
Total AtlanticQue-bec Ontario MB/SK Alberta B.C. Male Female
Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)
% % % % % % % % %
Wear Seat Belts:
All Of The Time 85 79 92 85 93 74 80 81 90
Most Of The Time 10 14 6 10 3 11 15 11 8
Some Of The Time 3 4 1 3 2 7 2 4 1
Never 2 3 * 2 2 6 3 4 1
Don’t Know/Refused * – – – – 1 1 * *
† Figures percentaged on a base of less than 100 should be interpreted with caution.
* Less than 0.5%
Note: Figures may not add to 100 due to rounding.
NFO CFgroup Seat Belt Survey October, 2002 3
Q2. When driving in a car, do you make sure that your passengers have buckled up?
• Eight-in-ten (83%) Canadians check to make sure their passengers are
buckled up.
• Younger Canadians, aged between 18 and 24 years, are least likely to check
up on their passengers to make sure everyone is buckled up (74%).
• Regionally, Quebecers are least likely to check up on their passengers
(79%).
• Canadians in the Atlantic provinces are the nation’s most diligent drivers, with
nine-in-ten (89%) making sure their passengers have buckled up.
Percent Of Canadians Who Make Sure Their Passengers Have Buckled Up When Driving A Car
81
90
84
83
74
85
81
82
85
79
89
83
0 100
Age 65+
Age 50-64
Age 35-49
Age 25-34
Age 18-24
B.C.
Alberta
Manitoba / Saskatchewan
Ontario
Quebec
Atlantic
Total Canadians
%
NFO CFgroup Seat Belt Survey October, 2002 4
TABLE 2A
Whether Make Sure Passengers Have Buckled Up When Driving A Car
Percent Of Canadians
Region/Province Gender
Total AtlanticQue-bec Ontario MB/SK Alberta B.C. Male Female
Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)
% % % % % % % % %
Make SurePassengers HaveBuckled Up:
Yes 83 89 79 85 82 81 85 82 84
No 10 5 12 8 16 14 7 13 6
Do Not Drive 6 6 10 6 2 3 7 3 10
Don’t Know/Refused 1 * * 1 – 2 1 1 –
TABLE 2B
Whether Make Sure Passengers Have Buckled Up When Driving A Car
Percent Of Canadians
Age
Total 18-24 25-34 35-49 50-64 65+
Base = Actual (1018) (144) (191) (301) (201) (181)
% % % % % %
Make SurePassengers HaveBuckled Up:
Yes 83 74 83 84 90 81
No 10 19 12 11 4 4
Do Not Drive 6 6 5 4 5 14
Don’t Know/Refused 1 1 – 2 – *
† Figures percentaged on a base of less than 100 should be interpreted with caution.
* Less than 0.5%
Note: Figures may not add to 100 due to rounding.
NFO CFgroup Seat Belt Survey October, 2002 5
Q3. Thinking about the last time you travelled somewhere by taxi, did you wear your
seat belt?
• Fewer than one-half (45%) of Canadians wore their seat belt the last time
they travelled in a taxi.
• Even among those who use a seat belt all of the time when travelling in a car,
only 47% buckled up when travelling in a taxi.
• Although Albertans are least likely to buckle up all of the time when travelling
in a car (74%), they are most likely to use a seat belt when in a taxi: over
one-half (54%) of Albertans did wear a seat belt the last time they travelled by
taxi.
• Quebecers, meanwhile, are the least likely to buckle up in a cab (40%).
• Perhaps surprisingly, younger Canadians are more likely than older
Canadians to use a seat belt when in a taxi. One-half (50%) of 18 to 24 year-
olds buckled up the last time they travelled by taxi, compared to only one-
third (34%) of those 65 years of age or older.
NFO CFgroup Seat Belt Survey October, 2002 6
Percent Of Canadians Who Wore A Seat Belt Last Time They Travelled Somewhere By Taxi
47
34
48
44
47
50
49
54
46
43
40
48
45
0 100
Buckle Up All Of The Time In A Car
Age 65+
Age 50-64
Age 35-49
Age 25-34
Age 18-24
B.C.
Alberta
Manitoba / Saskatchewan
Ontario
Quebec
Atlantic
Total Canadians
%
NFO CFgroup Seat Belt Survey October, 2002 7
TABLE 3A
Whether Wore A Seat Belt The Last Time Travelled Somewhere By Taxi
Percent Of Canadians
Region/Province Gender
Total AtlanticQue-bec Ontario MB/SK Alberta B.C. Male Female
Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)
% % % % % % % % %
Wore Seat Belt InTaxi:
Yes 45 48 40 43 46 54 49 43 46
No 29 24 29 32 20 34 27 32 27
Don’t Remember 14 21 13 14 22 7 12 16 12
Don’t Know/Refused 12 8 18 12 12 6 12 9 15
TABLE 3B
Whether Wore A Seat Belt The Last Time Travelled Somewhere By Taxi
Percent Of Canadians
Age
Total
Wear SeatBelt All OfThe TimeIn A Car 18-24 25-34 35-49 50-64 65+
Base = Actual (1018) (876) (144) (191) (301) (201) (181)
% % % % % % %
Wore Seat Belt In Taxi:
Yes 45 47 50 47 44 48 34
No 29 25 32 35 37 23 15
Don’t Remember 14 14 11 11 10 14 28
Don’t Know/Refused 12 14 7 8 10 15 24
† Figures percentaged on a base of less than 100 should be interpreted with caution.
* Less than 0.5%
Note: Figures may not add to 100 due to rounding.
NFO CFgroup Seat Belt Survey October, 2002 8
Q4. Some people we spoke to earlier described some of their opinions on traffic
safety issues. I would now like to read you some of these statements and, for
each statement that I read, please tell me if you “Agree Strongly”, “Agree
Somewhat”, “Disagree Somewhat”, or “Disagree Strongly” with that statement.
Car Accident Victims Who Did Not Wear Their Seat Belts Should Pay For Some
Of Their Medical Bills
• More than one-half (56%) of Canadians agree, to some extent, that car
accident victims who did not wear their seat belts should pay for some of their
medical bills.
• Support for this statement is particularly strong in Alberta and B.C., where
almost two-thirds (63% and 62%, respectively) agree.
• Quebecers are least likely to agree (44%).
I Would Definitely Wear A Seat Belt If I Knew That I’d Have To Pay For Some Of
My Medical Bills If I Got Into An Accident
• This statement was asked only of those Canadians who, at times, do not
wear their seat belts when travelling in a car (i.e., wear a seat belt “Most Of
The Time”, “Some Of The Time”, or “Never”).
• This policy would encourage three-quarters (74%) of non-bucklers to wear
their seat belts, with almost one-half (46%) agreeing strongly that they would
wear a seat belt if they knew they would have to pay for some of their medical
bills if they got into an accident.
When Seated On An Airplane, People Should Always Wear Their Seat Belts, Not
Just During Take-Off And Landing
• Canadians are not convinced it is necessary for airplane passengers to
always be wearing their seat belts.
• Just over one-half (57%) of Canadians agree that airplane passengers should
always wear their seat belts.
• Women are more likely than men to agree with this statement (63% vs. 51%).
NFO CFgroup Seat Belt Survey October, 2002 9
Children Under 12 Years Of Age Should Never Be Allowed To Sit In The Front
Seat Of A Car
• Four-in-ten (40%) Canadians agree strongly that children under 12 should
never be allowed to sit in the front seat of a car. Overall, six-in-ten (60%)
Canadians agree with this statement at all.
• Atlantic Canadians in particular are in strong agreement, with one-half (50%)
agreeing strongly (overall, 70% agree with this statement at all).
• Women are more likely than men to agree that children under 12 should
never be allowed in the front seat of a car (64% vs. 55%).
Car Drivers Should Be Allowed To Decide For Themselves Whether Or Not
They Want To Wear A Seat Belt
• Support for this statement is strongest in Alberta: nearly one-half (47%) of
Albertans agree, with one-third (34%) agreeing strongly.
• In comparison, only one-in-four (25%) Canadians agree with this statement.
Car Passengers Should Be Allowed To Decide For Themselves Whether Or Not
They Want To Wear A Seat Belt
• Again, the strongest levels of agreement with this statement are expressed
by Albertans, where four-in-ten (42%) agree.
• Nation-wide, less than three-in-ten (28%) Canadians agree with this
statement.
• Canadians who only wear their seat belts some or most of the time are the
stronger supporters of this statement (51% and 41%, respectively) than are
those who always wear their seat belts (25%).
NFO CFgroup Seat Belt Survey October, 2002 10
All School Buses Should Provide Seat Belts For Passengers
• There is some controversy regarding the safety of seat belts in buses (with
the Canada Safety Council reporting that research conducted by Transport
Canada did not convincingly prove that seat belts actually create a safer
environment in school buses).1
• Nevertheless, four-in-ten (42%) Canadians agree strongly that all school
buses should be fitted with seat belts. In total, seven-in-ten (71%) Canadians
agree with this statement.
• Regionally, Quebecers are less likely to agree than Canadians elsewhere in
the country, although a majority (63%) still believe that seat belts should be
installed on school buses.
All Public Transit Buses Should Provide Seat Belts For Passengers
• Compared to seat belts on school buses, Canadians are less likely to agree
that seat belts should be provided on public transit buses.
• However, more than one-half (55%) of Canadians agree that public transit
buses should be fitted with seat belts for passengers.
• Canadians in Atlantic Canada are particularly supportive of this policy (74%
agree), while those in Quebec are least likely to agree (45% agree).
• Women are more likely than men to support the introduction of seat belts in
public transit buses (62% agree vs. 48%, respectively).
Seat Belts Save Lives
• Even though 15% of Canadians do not wear their seat belts all of the time
when travelling in a car, Canadians almost unanimously agree (94%) that
seat belts save lives, with more than three-in-four (77%) Canadians agreeing
strongly.
• Albertans are less likely to agree than Canadians in general: only eight-in-ten
(81%) agree with the statement Seat Belts Save Lives.
• Agreement is strongest in Atlantic Canada (97% agree).
1 Canada Safety Council, “Seat-belts in School Buses?” (http://www.safety-council.org/info/traffic/schbusbelt.htm) Downloaded October 2, 2002.
NFO CFgroup Seat Belt Survey October, 2002 11
TABLE 4A
Level Of Agreement With Statements About Traffic Safety
Percent Of Canadians
Region/Province Gender
Total AtlanticQue-bec Ontario MB/SK Alberta B.C. Male Female
Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)
% % % % % % % % %
Level Of AgreementWith Statements:
Car AccidentVictims Who DidNot Wear Their SeatBelts Should PayFor Some Of TheirMedical Bills
I Would DefinitelyWear A Seat Belt If IKnew That I’d HaveTo Pay For Some OfMy Medical Bills If IGot Into AnAccident2
Agree Strongly 46
Agree Somewhat 29
Disagree Somewhat 11
Disagree Strongly 13
Don’t Know/Refused 2
Net: AgreeStrongly/Somewhat 74
Continued …
2 Statement asked only of those who, at times, do not wear their seat belts when travelling in acar (n=142). Insufficient sample to report on regional and gender differences.
NFO CFgroup Seat Belt Survey October, 2002 12
TABLE 4A – ContinuedLevel Of Agreement With Statements About Traffic Safety
Percent Of Canadians
Region/Province Gender
Total AtlanticQue-bec Ontario MB/SK Alberta B.C. Male Female
Base = Actual (1018) (105) (247) (336) (85)† (93)† (152) (438) (580)
% % % % % % % % %
Level Of AgreementWith Statements:
When Seated On AnAirplane, PeopleShould AlwaysWear Their SeatBelts, Not JustDuring Take-Off AndLanding
† Figures percentaged on a base of less than 100 should be interpreted with caution.
* Less than 0.5%
Note: Figures may not add to 100 due to rounding.
NFO CFgroup Seat Belt Survey October, 2002 16
TABLE 4BLevel Of Agreement With Statements About Traffic Safety
Percent Of Canadians
Age
Total
Wear SeatBelt All OfThe TimeIn A Car 18-24 25-34 35-49 50-64 65+
Base = Actual (1018) (876) (144) (191) (301) (201) (181)
% % % % % % %
Level Of AgreementWith Statements:
Car Accident VictimsWho Did Not WearTheir Seat BeltsShould Pay For SomeOf Their Medical Bills
Agree Strongly 23 24 21 20 21 20 34
Agree Somewhat 33 32 37 37 30 38 25
Disagree Somewhat 18 19 22 22 18 16 12
Disagree Strongly 21 20 18 17 28 22 15
Don’t Know/Refused 5 5 2 4 3 5 14
Net: AgreeStrongly/Somewhat 56 56 58 57 51 58 59
I Would DefinitelyWear A Seat Belt If IKnew That I’d Have ToPay For Some Of MyMedical Bills If I GotInto An Accident3
Agree Strongly 46
Agree Somewhat 29
Disagree Somewhat 11
Disagree Strongly 13
Don’t Know/Refused 2
Net: AgreeStrongly/Somewhat 74
Continued …
3 Statement asked only of those who, at times, do not wear their seat belts when travelling in acar (n=142). Insufficient sample to report on age differences.
NFO CFgroup Seat Belt Survey October, 2002 17
TABLE 4B – ContinuedLevel Of Agreement With Statements About Traffic Safety
Percent Of Canadians
Age
Total
Wear SeatBelt All OfThe TimeIn A Car 18-24 25-34 35-49 50-64 65+
Base = Actual (1018) (876) (144) (191) (301) (201) (181)
% % % % % % %
Level Of AgreementWith Statements:
When Seated On AnAirplane, PeopleShould Always WearTheir Seat Belts, NotJust During Take-OffAnd Landing
Agree Strongly 34 36 24 30 28 43 45
Agree Somewhat 23 23 28 23 25 22 15
Disagree Somewhat 22 22 23 23 27 14 20
Disagree Strongly 17 14 23 21 17 15 10
Don’t Know/Refused 5 5 2 3 3 6 11
Net: AgreeStrongly/Somewhat 57 59 52 53 53 66 60
Children Under 12Years Of Age ShouldNever Be Allowed ToSit In The Front SeatOf A Car
Agree Strongly 40 41 29 43 41 41 45
Agree Somewhat 20 19 23 20 23 19 11
Disagree Somewhat 24 23 32 20 24 23 20
Disagree Strongly 14 14 15 14 12 14 17
Don’t Know/Refused 3 3 2 2 1 3 7
Net: AgreeStrongly/Somewhat 60 60 52 63 63 61 56
Continued …
NFO CFgroup Seat Belt Survey October, 2002 18
TABLE 4B – ContinuedLevel Of Agreement With Statements About Traffic Safety
Percent Of Canadians
Age
Total
Wear SeatBelt All OfThe TimeIn A Car 18-24 25-34 35-49 50-64 65+
Base = Actual (1018) (876) (144) (191) (301) (201) (181)
% % % % % % %
Level Of AgreementWith Statements:
Car Drivers Should BeAllowed To Decide ForThemselves WhetherOr Not They Want ToWear A Seat Belt
Agree Strongly 15 11 22 14 11 13 16
Agree Somewhat 11 10 13 16 11 9 6
Disagree Somewhat 11 10 16 12 12 8 8
Disagree Strongly 63 68 47 58 66 70 65
Don’t Know/Refused 1 1 2 * * 1 5
Net: AgreeStrongly/Somewhat 25 20 36 30 22 22 22
Car PassengersShould Be Allowed ToDecide ForThemselves WhetherOr Not They Want ToWear A Seat Belt
Agree Strongly 13 12 14 12 11 13 18
Agree Somewhat 15 13 18 18 15 14 7
Disagree Somewhat 12 11 23 9 13 6 10
Disagree Strongly 59 63 44 60 59 66 62
Don’t Know/Refused 1 1 1 1 1 1 3
Net: AgreeStrongly/Somewhat 28 25 32 30 27 27 25
Continued …
NFO CFgroup Seat Belt Survey October, 2002 19
TABLE 4B – ContinuedLevel Of Agreement With Statements About Traffic Safety
Percent Of Canadians
Age
Total
Wear SeatBelt All OfThe TimeIn A Car 18-24 25-34 35-49 50-64 65+
Base = Actual (1018) (876) (144) (191) (301) (201) (181)
% % % % % % %
Level Of AgreementWith Statements:
All School BusesShould Provide SeatBelts For Passengers
Agree Strongly 42 43 37 41 40 40 54
Agree Somewhat 29 28 33 35 28 29 20
Disagree Somewhat 12 13 16 13 15 13 4
Disagree Strongly 13 12 13 8 15 14 12
Don’t Know/Refused 4 4 1 3 3 5 10
Net: AgreeStrongly/Somewhat 71 71 71 77 68 69 74
All Public TransitBuses Should ProvideSeat Belts ForPassengers
Agree Strongly 26 26 20 23 28 26 28
Agree Somewhat 30 30 33 33 33 20 29
Disagree Somewhat 22 21 22 26 22 26 12
Disagree Strongly 17 17 22 15 13 22 16
Don’t Know/Refused 6 6 4 3 4 7 14
Net: AgreeStrongly/Somewhat 55 56 53 56 61 45 58
Continued …
NFO CFgroup Seat Belt Survey October, 2002 20
TABLE 4B – ContinuedLevel Of Agreement With Statements About Traffic Safety
Percent Of Canadians
Age
Total
Wear SeatBelt All OfThe TimeIn A Car 18-24 25-34 35-49 50-64 65+
Base = Actual (1018) (876) (144) (191) (301) (201) (181)
% % % % % % %
Level Of AgreementWith Statements:
Seat Belts Save Lives
Agree Strongly 77 80 71 79 76 77 81
Agree Somewhat 17 15 22 16 18 17 14
Disagree Somewhat 3 2 4 2 4 2 1
Disagree Strongly 2 2 4 2 1 3 1
Don’t Know/Refused 1 1 1 1 1 1 3
Net: AgreeStrongly/Somewhat 94 95 92 94 94 93 95
† Figures percentaged on a base of less than 100 should be interpreted with caution.
* Less than 0.5%
Note: Figures may not add to 100 due to rounding.
NFO CFgroup Seat Belt Survey October, 2002 21
Methodology
For the telephone survey, NFO CFgroup interviewed a nationally representative sample
of 1,018 Canadian adults between October 7 and 13, 2002. A survey sample this size is
considered accurate within 3.2 percentage points, 19 times out of 20. The margin of
error is higher for results broken down by province/region, gender and age.
NFO CFgroup’s weekly telephone omnibus service, NFO MultiFacts™, was used to
conduct the survey.
Sampling Procedures
NFO MultiFacts™ utilizes a callback sample, comprising one initial call with two
additional attempts to secure an interview with a chosen respondent. Within each
household the person to be interviewed is randomly selected from all age-eligible
residents using the Troldahl-Carter selection method. Telephone numbers are obtained
using Plus Digit sampling, a procedure which generates samples of random telephone
numbers, ensuring the inclusion of newly listed and unlisted numbers. Separate samples
are generated for each survey period.
Weighting
Prior to tabulation, four stages of weighting are applied to the data.
Stage 1
At the first stage is the application of a Central Location Telephone Interviewing Centre
(CLT) within the region adjustment applied at the household level to correct for the
differential response by CLT. This weighting compensates for the varying productivity of
CLTs within region.
NFO CFgroup Seat Belt Survey October, 2002 22
Stage 2
A household size within region weight is applied at the household level to restore the
sample to the correct balance of one-person and multiple-person households according
to the most recent Statistics Canada information.
Stage 3
The individual’s household weight is computed because only one person per household
is interviewed. The respondent selection weight, i.e., the inverse of selection probability,
is applied to the selected respondent.
Stage 4
An age within gender within region and major centre adjustment is applied to bring the
data in line with the most recent Statistics Canada population estimates.
About NFO CFgroup
NFO CFgroup is one of Canada's most prestigious full-service marketing, opinion and
social research organizations. The company is part of NFO WorldGroup, numbering
among the world's largest providers of research-based marketing information and
counsel, and a world leader in Internet based research. NFO WorldGroup is a member