Seasonal Marketing Presentation

2014

Seasonal Marketing

• What do we mean when we say ‘Seasonal Marketing’?

• Some examples of ‘Seasonal Marketing’

• What can we do?

• Get it right, if it doesn’t feel right, don’t do it.

• What calendar dates should we consider?

• When we need to think about it?

Seasonal Marketing

Key Calendar DatesSeasonal Marketing is a term used to describe to how we can differ our marketing activities based on the time of year.

Whilst there are obviously four seasons to the year, as part of a seasonal marketing strategy we should think about key calendar dates within these seasons.

Seasonal Marketing

Right Place, Right Time

• Released on September 18th

Right Place, Right Time (Wrong Product!)

Christmas

Christmas

Year After Year

November 8th

Year After Year

Linking In Social Media

Linking In Social Media

Linking In Social Media

Linking In Social Media

Simple, Yet Effective

SMBs

SMBs

SMBs

SMBs

How To Link

How To Link

Personal

Development

Manager

Sports Clothing

Nutritionists

Sports Centre

Holiday Home OwnerStationers

Clothes Shop

Electronics

Supplier

Charity

Valentines

How To Link

Get It Right

Why have the co op got a christmas song on their advert!

Is the Co-op advert seriously playing a Christmas song #itsthemostwonderfultimeoftheyear what the hell! Its the summer!!

Planning

Seasonal MarketingEvent Date Start thinking

New Years Day 01/01 Mid November

Burns Night 25/01 Mid January

Valentines Day 14/02 Beginning January

Shrove Tuesday 17/02 Mid January

Chinese New Year 19/02 Mid February

Mothers Day 15/03 Beginning March

St Patricks Days 17/03 Beginning March

Daylight Saving Time 29/03 Mid March

Easter 05/04 Beginning March

St Georges Days 23/04 Beginning April

May Day 04/05 Mid April

Spring Bank Holiday 25/05 Mid May

June Solstice 21/06 Beginning June

Seasonal MarketingEvent Date Start thinking

Fathers Day 21/06 Beginning June

Summer Bank Holiday 03/08 Mid July

Back to School Early Sept Beginning August

Halloween 31/10 Mid September

Movember November Beginning October

Guy Fawkes Day 05/11 End of October

Christmas 25/12 Beginning November

Thank You For Listening!