SEASON - Viamedia, Inc. · Live sports is an even more active experience because our devices are always within reach. MOBILE IS CHANGING HOW WE WATCH SPORTS watch TV with a laptop,

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SEASON

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2015 NFL Season Recap

ESPN Owns Monday Night!

In 2015, ESPN’s Monday Night Football

owned Monday night cable ratings.

With 5 games scoring a 10+ national

rating and reaching 370+ million total

households nationally!

NFLN Tops Thursday Night!

In 2015, NFLN Thursday Night Football

reached a total of 111+ million

households nationally and carried an

average national rating of 3.1 with the

highest being a 5.4.

Source Comscore National Telecast Summary 5.2.2016

Snapshot of an NFL Fan

Household Income• 47% have a HHI of $25K-$74K

• 34% have a HHI of $75K+

• 18% $0-$24K

Gender & Age• 44% are female

• 56% are male

• 39% are 45-64

• 34% are 25-44

Household Profile• 70% are homeowners

• 55% are married

• 56% have no children at

home

Source Admall AudienceSCAN 2016: NFL Pro-Football Fans

% of NFL fans watch these top three Entertainment

channels.

% of NFL fans watch these top three Sports

channels.

% of NFL fans watch these top three News

channels.

71.3 93.5 69.2

Source: AUDIENCESCAN REPORT, 2015

Target Affluent NFL Viewers

80% own a smartphone

81% participate on Facebook

56% use an iPad/Android tablet

42% use internet to check scores

64% watch 3+ hrs. of TV per day

Follow the fans as they navigate from TV, to Laptop and Mobile

Advertise where YOUR audience is!

Reach Fans On Every Screen!

Source Admall AudienceSCAN 2016: NFL Pro-Football Fans

Live sports is an even more active experience

because our devices are always within reach.

MOBILE IS CHANGING

HOW WE WATCH SPORTS

watch TV with a laptop,

phone or tablet nearby.

This change creates more moments for marketers to

reach fans on the mobile web, right when they’re

most engaged.

Source Think with google, adweek.com 4.20.15

Sports Fans & the Second Screen

77%

If there’s something big happening on the first screen,

there’s probably something big happening on the

second screen, too.

87% of consumers use more

than one device at a time.

Maximize Your Ad Spend in MNF

The National Football League remains the

hottest ticket in town for TV advertisers!

Monday Night Football:

the same valued audience

more bang for your buck!

A 30 second national ad on

Sunday night football on NBC

can be $600K+

Source AdAge.com Here’s How Much Ad Time

in NFL Games Cost Marketers This Season

Don’t Forget Fantasy Fans!

Sports sites seeing

100%traffic lift among on-

the-go consumers

Fantasy Football diehards are glued to their

smartphones and tablets like never before!

Source adweek 2014 Web.

Delivering Your Audience When and Where They Consume Media

Ads that appear prior to online videos. High-engagement,

high-recall ad unit.

In-Banner Video

Display Ads

Mobile AdMessenger

Pre-roll Video

Delivery: Display - PC, Laptop, Tablet, Mobile, Video - PC, Laptop

Delivery: PC, Laptop, Tablet, Mobile;

Delivery: Mobile

140 -160 character text message; ability to support advertiser

color scheme and include advertiser logo

Tap to any native mobile function

(Call/Site/Video/Map/Calendar)

Static Ad appears or Video plays at page load on thousands of

top publisher webpages.

Ads that appear as users browse Facebook. Highest level of user

engagement; Unlimited targeting capabilities

Sight, sound, motion emotion. Align your business with

nationally recognized brands such as ESPN, Fox News and HGTV.

Cable Television

Delivery: Cable TV

Facebook News Feed/Right Rail

Delivery: PC, Laptop, Tablet, Mobile

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Get the Right Media Mix!