SearchLove London 2016 | Bas van den Beld | The Secrets of Storytelling

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Bas van den Beld, State of Digital www.basvandenbeld.com | www.stateofdigital.com

The secrets of storytelling

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Speaking, Consulting, Publishing, Training

Searchlove, 2016

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I can’t choose between the different backpacks

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Attention is a currency

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We want to convince people our product is best

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We heard storytelling will do the job

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We don’t really understand how storytelling works

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What can the right storytelling do?

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Stories stick

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Stories affects the mind

@basvandenbeld@stateofdigitalBasvandenBeld–2016

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The subconscious mind determines what goes into the conscious mind

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Stories can change people’s minds

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A spoon full of story helps the data go down

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The right story builds trust

6 stories that help you create the perfect story

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Story 1: Building Trust

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Story takeaways★ You want to build trust

★ People warm to you very quickly if you open your eyes, ears, and heart to their culture

★ Look beyond the obvious and pay attention to details

★ Their past determines how they receive and picture your story

★ The more personal, the better

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Story 2: Filling in the gaps

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Story takeaways

★ People fill in the gaps

★ We all listen to stories in a different way

★ Let your audience be a fly on the wall

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★ Break expectations

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Story 3: Perspective

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Story takeaways

★ People have different perspectives

★ Even though you are the expert, it doesn’t mean you are right

★ Metaphors help make a story clearer

★ Context means everything

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Story 4: The hero and the villain

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A hero can have many shapes

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Story takeaways

★ A story needs a hero

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You are not the hero, you are Yoda

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Story takeaways

★ A story needs a hero

★ Make people recognise themselves

★ Find a common enemy

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Story 5: Your story

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Story takeaways

★ Everyone has a story to tell

★ People don’t care about how until they understand why

★ Build suspense

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Story 6: It doesn’t have to be (about) you

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Story takeaways

★ Let others tell your story

★ Delivery is important

★ Bring emotion to the story

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Bonus story: Papa Johns

Bring it together

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@basvandenbeldhttp://answerthepublic.com/

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Create a story that fits your audience

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Have Bas speak or train at your even or company consult? Get in touch!

Bas van den Beldwww.basvandenbeld.com www.stateofdigital.com nl.linkedin.com/in/basvandenbeld @stateofdigital @basvandenbeld

Bas teaches public speaking: http://std.al/speakbas