SearchLove Boston 2015 | Casie Gillette, 'Customer Experience and its Impact on Search'

Customer experience & the impact on searchCASIE GILLETTE • DIRECTOR OF ONLINE MARKETING •

KOMARKETING

@casieg

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70% of people consult reviews & ratings before purchasing

- BUSINESSWEEK

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15+ Million Consumers CONSULT social media before making purchase decisions

– Knowledge week

79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

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- brightlocal

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GET MONEY

90% Of Customers Say Buying Decisions Are Influenced By Online Reviews

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– Dimensional Research

77% of consumers are more likely to buy a new product when learning about it from friends or family

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- Nielsen

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THIS IS SEARCH.

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40%Use more than three words

via Statista

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KNOWLEDGE GRAPH

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ANSWER BOXES

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CASE STUDY

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CASE STUDY

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2013 20152014

50% Increase in organic Traffic

CABINETS

INDUSTRIAL CABINETS

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2013 20152014

50% Increase in organic conversions

CABINETS

INDUSTRIAL CABINETS

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content

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content

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CASE STUDY

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Month 1

53% Increase in organic Traffic

NEW CONTENT

Month 2 Month 3

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Link building sucks

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CASE STUDY@casieg

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50 Bloggers = 100 links

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Call Me

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post

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THIS IS SEARCH.

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Thanks!CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING •

KOMARKETING