SearchLeeds, Alex Tachalova 'How to choose and use SEO tools as efficiently as possible'

How to choose and use SEO tools

as efficiently as possible

More than 200 tools

How many do I use?

ErmOnly 5

v

Make the right investments to save money by defining your

needs and solving your problems with as few tools as

possible.

One thousand songs in my pocket

iPod

Steve Jobs had an amazing ability to

frame the problem.

Lots of tools

Lots of preferences

How to understand problems so you invest your money efficiently?

3-stepprocess:

1. Toolspeopleusenow2. Whowellbeusingtools3. Identifytheproblems

Simple questionnaire

Google has a Free toolGoogle Forms

Identifying problems

Interviews

If I had only one hour to save the world, I would

spend 55 mins to define the problem and 5 mins finding

the solution.

You need problems, not

solutions

Questionstoask:

Whatisthemostconsuminginyourwork?Why? Whatisthemostdifficultinyourwork?Why? Whatroutineworkdoyoudoon

daily/weekly/monthlybasis? Didyoutrytosolveit? Howexactly?

Selecting the right tool

Marketing is done to manipulate your impression.

To understand the true value of a tool, look past their promotion

Questionsthatneedanswers:

Allinoneormanytools? Dataquality? Toolsstability? Differencebetweentools? Gettingyourmoneysworth? Data=good?Up-to-date? Easytomakereportsandpresentationsforclients? Usabilityandcustomizationoptions?

I know the other

side

Can I rely on the Data?

? ?

? ?

There are two options

Having your own backend means

Just taking data from someone else

Whats the difference between having your own backend and using other

providers data?

With the third party data providers cant control the process

fully.

Even tools

experts fail to

Usability

Whichburgerhasthebesttaste

Stepstofollow:

Chooseemployees(thosewhousetools) Givespecifictasks(thatarerelatedtotheircurrentduties)

Getfeedbackwithascoresheet Makeadecision

Sample of Score Sheet

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@AlexTachalova

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[email protected]

Alextachalova.com /DigitalOlympus.net

Thank you!