Searching for wannabe surfers: how Atlassian makes a splash with big bang recruiting campaigns | Talent Connect Anaheim

We’re seeking design thinkers, talented tinkerers, and wannabe surfers.

Jürgen SpanglHead of Design - Atlassian

DEVIN ROGOZINSKI • MARKETING GUY • @DEVINPLUS

CAITRIONA ‘CAT’ STAUNTON • RECRUITING BUFF • @CAITSTAUNTON

Collaborating across an enterprise:Quarterly planning at Twitter with JIRA

DEVIN ROGOZINSKI • MARKETING GUY • @DEVINPLUS

CAITRIONA ‘CAT’ STAUNTON • RECRUITING BUFF • @CAITSTAUNTON

Searching for wannabe surfers3 tips for creating a kick ass recruiting campaign

2011 2012

20132014

20152x

3 tips for creating your campaign

Plan like a marketer

Find data to inform decisions and goals

Find data to inform decisions and goals

3,250 landing page visits

325 submitted portfolios

35 on-site interviews

5 total hires

Think deeply about what your audience needs

Plan like a marketer

Find your hook

wrong message

\in-jokes

not relevant

stereotypes

We’re seeking designthinkers, talented tinkerers,and wannabe surfers.

Plan like a marketer

Find yourhook

Go big by going broad

Broad is better

Broad is better

Content first…

…campaign second

Banners further amplified campaign awareness

And, InMail reached the top 2500 candidates

Actual

12,000 website visits

300 portfolio submissions

24 onsite interviews

5 hires

Our funnel kept the end goal top of mind

3,250 website visits

325 portfolio submissions

35 onsite interviews

5 hires

Target

Plan like a marketer

Find yourhook

Go big by going broad

Plan like a marketer

Find your hook

Go big by going broad

Thank you!

CAITRIONA STAUNTON • @CAITSTAUNTONDEVIN ROGOZINSKI • @DEVINPLUS