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Proud Sponsor of
WSI Local Adworks™
Search and Display Advertising
we simplifythe Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
The Internet Has Changed the Way Consumers Search for Your Business
Sou
rce: Pew In
ternet &
Am
erican Life Project, com
Score
Search is the #1 resource used by consumers looking
for a local business
Over 80% of local searchers follow up offline via a phone call or in-store visit“shop online, buy
offline”
Over 200,000,000 people searching online
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Display Rate Card by DMA
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3
WSI | We Simplify the Internet
Traditional Media Fast Facts
Newspapers•Targeted to a specific geographic region•Reproduction quality of ad is limited•Lack of ad prominence•Declining readership•No interaction •Not typically tracked•Average CPM: $5.50
Billboards•Feature a high frequency of exposure•High ad image quality•Extremely brief exposure time•Difficult and expensive to change message•No interaction•Not typically tracked•Average CPM: $2.26
Magazines•Long life spans & multiple readers•High quality ad reproduction•Long closing times•Multiple ads affect ad prominence•No interaction•Not typically tracked•Average CPM: $6.98 Television
•97% of homes have a television•Average use per day is 7+ hours•High ad production costs•Brief exposure time, with poor viewer retention rate•No interaction•Not typically tracked•Average CPM: $10.25 (Broadcast), $8.77 (Syndication), $5.99 (Cable)
Radio•Virtually every home or car has a radio•Targeted to specific geographic region•Listeners are often engaged in other activities•No interaction•Not typically tracked•Average CPM: $4.54
CPM (cost-per-thousand) is the cost to reach an audience of 1,000 (impressions). Source: eMarketer
Proud Sponsor of
WSI Local AdWorks™ Search & Display Advertising
Presented by: Jackie HighWSI – High Associates LLCLouisiana, USA
Contact info:[email protected]/jhigh